Int. Mkgt Exam 1
The top global merchandise exporter is: China. Germany. the United States. Japan. Korea.
China
All of the following facts pertain to China except: China is in the upper-middle-income category. China is the largest single destination for foreign investment in the developing world. China is a member of the World Trade Organization. China has sprawling bureaucracy. China has intellectual property rights.
China has sprawling bureaucracy.
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that: the famous slogan did not have accurate translation in European languages. Europeans do not like tag lines that portray American thinking. college-age women in Europe are not as competitive about sports as men are. the old slogan conveys superiority of men over women. European women want to differentiate themselves from men.
College age women in Europe are not as competitive about sports as men are
McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of: think locally and act globally. think globally and act locally. diversification. standardization adaptation
adaptation
According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably," which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)? The poor have no money. The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. People in BOP markets will be criticized for exploiting the poor. People in BOP markets cannot use advanced technology. All of these are mistaken assumptions discussed by the authors.
all of the above
According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably," which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)? The poor have no money. The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. People in BOP markets will be criticized for exploiting the poor. People in BOP markets cannot use advanced technology. All of these are mistaken assumptions discussed by the authors.
all of these are mistaken assumptions discussed by the authors
A company that succeeds in global marketing: pursues a "one size fits all" strategy by creating identical products for homogeneous markets. customizes special products for each world country or region. creates both standardized and localized products. nurtures an ethnocentric management orientation. uses localized products only.
Creates both standardized and localized products
The only two countries where Coca-Cola is not available through authorized channels are:
Cuba and North Korea.
Key characteristics of the Anglo Saxon model market system consists of private ownership and: "social partners" orientation. inflexible employment policies. free enterprise economy. mix of state ownership. generous social safety net.
Free enterprise economy
Pursuing alternative sources of energy, such as wind and solar power, is important due to the fact that: people in developing countries are more conscious about the environment. global marketers are more interested in publicizing environmental issues. it is easy to develop solar power in many parts of the world. heavy reliance on fossil fuels contributes to global warming. people worldwide can afford to buy power generated from wind and solar.
Heavy reliance on fossil fuels
Some globalization strategies do not yield the expected results as evidenced by the: acquiring of majority stake in Nissan Motor by Peugeot Citroen. leverage resulting from scale economies. leverage resulting from manufacturing. larger scale improvement of quality. unravelling of the DaimlerChrysler merger.
Unravelling of the daimerchrysler merger
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as: Value = Price/Benefits. Value = Benefits/Price. Value = Benefits × Price. Value = Benefits - Price. Value = Benefits + Price.
Value = Benefits/Price.
The marketing mix is integral to the value equation which is represented by: Value = Price/Benefits. Value = Benefits/Price. Value = Benefits × Price. Value = Benefits - Price. Value = Benefits + Price.
Value = benefits/price
All of the following facts pertain to Brazil except:
Venezula
According to the Fortune magazine's ranking of the global 500 companies for 2014, the largest corporation based on revenues is: Exxon Corporation. Toyota Motors. Royal Dutch Shell. General Electric. Walmart stores.
Walmart stores
Harley-Davidson's competitive advantage is based, in part, on it's shifting production outside of the United States. new production facility in China. "Made in the USA" positioning. simultaneous production of Buell Motorcycles. acquiring MV Augusta, an Italian motorcycle manufacturer.
"Made in the USA" positioning.
Upper-middle-income countries, also known as industrializing or developing countries are those with GNI per capita ranging from: $996 to $ 4,125. $4,126 to $12,475. $12,475 or higher. less than $995. None of these
$4,126 to $12,475.
The largest single market in the world in terms of national income is the United States representing roughly ________ of the total world market for all products and services. 25% 35% 55% 65% 75%
25%
Even though the dollar value of the home market for Japanese companies is the third largest in the world, the market outside Japan is ________ of the world market potential for Japanese companies. 40% 55% 70% 90% 95%
90%
The "balance of payments" is a record of all economic transactions between the residents of a country and the rest of the world. It is divided into the current and capital accounts. Current accounts include all of the following except: balance on goods. portfolio investments. balance on services. goods imports. goods exports.
portfolio investment
Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on: product. price. promotion. position. place.
price
The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically? customer value competitive advantage focus myopia policy of dealing only with Swiss businesses
focus
Key characteristics of the Anglo Saxon model market system consists of private ownership and: "social partners" orientation. inflexible employment policies. free enterprise economy. mix of state ownership. generous social safety net.
free enterprise economy
In the United States, some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs. This is an example of: discrimination. domination. globaphobia. management myopia. economic crisis.
globalphobia
Among the upper-middle-income countries, also known as industrializing or developing countries, the following aspects are observed except: the CNI capita ranges from $4,126 to $12,475. the percentage of the population engaged in agriculture drops sharply. people move to the industrial sector. the degree of urbanization increases. None of these
none of the above
The Washington, D.C.-based Heritage Foundation survey consists of over 178 countries ranked by degree of economic freedom. The key economic variables considered for this ranking include all of the following except: taxation policy. government consumption of economic output. percent foreign ownership. banking policy. wage and price control.
percent foreign ownership
Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of: ethnocentric orientation. polycentric orientation. regiocentric orientation. geocentric orientation. transnational orientation.
polycentric orientation.
McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of: think locally and act globally. think globally and act locally. diversification. standardization adaptation
Adaptation
Singapore banned the import, manufacture, and sales of chewing gum in the country since wads of gum were making a mess on sidewalks, buses, and subway trains. Violators are subject to severe penalties, and before buying a pack consumers must register their names and addresses. This, according to author William Greider, demonstrates that Singapore's government: is harshly autocratic. administers a paranoid control over Singaporeans. administers a paranoid control over press and politics. runs an effective welfare state. All of these
All of these
The fastest-growing sector of world trade includes: travel and entertainment. accounting and legal services. royalties and license fees. engineering services. All of these
All of these
Transnational companies, such as Toyota and Honda, have characteristic features that include: being in both global markets and utilizing global supply chains. characterized by a mind-set of being "stateless." using both localized and standardized elements in marketing programs. decisions made on the basis of ongoing research. All of these.
All of these
The best-selling smartphone in China is marketed by: Samsung. Xiaomi. Apple. Mitsubishi. Android.
Android
The big emerging markets (BEMs), include Indonesia, South Korea, & Brazil Mexico. Argentina, South Africa, and Turkey. China, India, and South Korea. Brazil, South Africa, and Turkey. Brazil, Russia, and China.
Brazil South Africa, turkey
Which two companies are sourcing product components from small-scale enterprises, which in turn are helping preserve old-growth forests as well as economic opportunities in Brazil? Ford Motor Company and Armani Daimler AG and Hermes General Motors and Hugo Boss Volkswagen and Coach Coca-Cola and Nestlé
Daimler AG and Hermes
Which two companies are sourcing product components from small-scale enterprises, which in turn are helping preserve old-growth forests as well as economic opportunities in Brazil? Ford Motor Company and Armani Daimler AG and Hermes General Motors and Hugo Boss Volkswagen and Coach Coca-Cola and Nestlé
Daimler ag and Hermes
Starbucks dropped the word "Coffee" from its logo. This is an example of: Standardization. Adaptation. Diversification. Automation. Modernization.
Diversification
Which of the following statements is not accurate? India's teledensity-a measure of ownership of private telephones-is only 20% of population. In China, saturation levels of private motor vehicles and personal computers (PCs) are quite low. In 2001, EU had 49 cars per 100 people. In Russia, 200 people out of 1,000 own cars. In India, 150 people out of 1,000 own cars.
India's teledensity-a measure of ownership of private telephones-is only 20% of population.
Market capitalism is an economic system in which: individuals and firms allocate resources that are privately owned. the state has broad powers to serve the public interest as it sees fit. market resource allocation is commanded by both private and state ownership. there is no correlation between economic freedom and a nation's economy. market-oriented economies function in an identical manner.
Individuals and firms allocate resources that are privately owned
All of the following facts pertain to Brazil except:
It lacks logistics software, horse-drawn carts are still a common sight on many roads.
Statements that illustrate the success of global marketing include all of the following except: the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. Apple is synonymous with cutting-edge innovation and high-tech design. Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. the backbone of Caterpillar's global success is its network of dealers. Germany's reputation for engineering and manufacturing provides a competitive advantage.
Itals Benetton utilizes marketing as a knee jerk reacton to world marketing needs
The United Nations designates 50 countries in the bottom ranks of the low-income category named as: Low-income countries. Lower-middle-income countries. BRIC countries. Developing countries. LDCs (least-developed countries).
LDC'S
The general characteristics shared by low-income countries do not include: high birth rates. low literacy rates. concentration in Africa south of the Sahara. heavy reliance on foreign aid. lack of genuine market opportunities.
Lack of genuine market opportunites
A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as: Leverage. Transferability. Flexibility. Capability. Accountability.
Leverage
________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country. Transferability Capability Accountability Leverage Flexibility
Leverage
In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except: Market penetration. Market development. Product development. Market orientation. Diversification.
Market orientation
With a 2013 GNI per capital of $1,570, India has transitioned out from the former category and now is classified as a(n): low-income country. upper-middle-income country. lower-middle-income country. upper-income country. lower-upper-income country.
P - lower middle income country
One Friday a few years ago, the Big Mac Index suggested that the yen was overvalued relative to the dollar by 70%. When currency markets opened on the following Monday, anyone using the Big Mac Index would conclude that the yen was only 20% overvalued relative to the dollar. What is the most likely explanation for this? Japan's Central Bank acted to prop up the yen. Inflation in Japan suddenly spiked upward. McDonald's headquarters stopped hedging. McDonald's Japan reduced the yen price of a Big Mac. McDonald's Japan increased the yen price of a Big Mac.
McDonald's Japan reduced the yen price of a Big Mac.
All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: McDonald's standardizes some product elements and adapts others. McDonald's standardizes some place elements and adapts others. McDonald's standardizes some promotion elements and adapts others. McDonald's standardizes some price elements and adapts others. McDonald's standardizes all product elements.
McDonald's standardizes all product elements.
All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: McDonald's standardizes some product elements and adapts others. McDonald's standardizes some place elements and adapts others. McDonald's standardizes some promotion elements and adapts others. McDonald's standardizes some price elements and adapts others. McDonald's standardizes all product elements.
Mcdonalds standardizes all product elements
Myanmar is considered as one of the emerging markets open for business. All of the following facts pertain to Myanmar except: Myanmar is a low-income country in Southeast Asia. Myanmar has a population of 65 million people. Myanmar is one of the countries considered as "Stans." Myanmar's citizens elected a president. Only one quarter of Myanmar's population has access to electricity.
Myanmar is one of the countries considered as stans
A number of multilateral trade agreements have accelerated the pace of global integration which include: NAFTA. GATT. WTO. EU. All of these
NAFTA
Upper-middle-income countries that achieve the highest rates of economic growth are sometimes referred to collectively as: LDCs. BEMs. BRICs. NIEs. BOPs.
NIES
Ethnocentric orientation is sometimes associated with all of the following attitudes except: national arrogance. assumption of national superiority. indifference to marketing opportunities. selecting a standardized approach. selecting an adaptation approach.
National arrogance
For decades, the economies of China, the former Soviet Union, and India functioned according to the tenets of: market capitalism. market socialism. centrally planned socialism. centrally planned capitalism. market capitalism and socialistic capitalism.
P - Centrally planned socialism
The dimensions of global marketing strategy include all of the following except: Concentration of marketing activities Development of cultural activities Coordination of marketing activities Integration of competitive moves Integration of marketing mix
P - Development of cultural activites
An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's: market penetration. market diversification. global marketing strategy. product development. product standardization.
P - Global marketing strategy
Upper-middle-income countries are also known as: Industrializing countries. BRIC countries. Stabilized countries. Manufacturing countries. Agricultural countries.
P - Industrializing Countries
Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of: Market Penetration. Market Development. Market Diversification. Product Development. Regular Marketing.
P - Market Development
Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be: Nestlé marketing Bono brand cookies in Brazil. Coca-Cola Company developing a beverage Vintago in low-income countries. New e-commerce markets for interactive forms of electronic communication. Hermes creating handbags called Amazonia. India's Suzlon Energy using wind-driven turbines.
P - New e-commerce markets for interactive forms of electronic communication.
One of the major issues in trade relations between the high- and lower-income countries is trade in: automobiles. computers. textiles. services. shoes.
P - Services
To the extent that a country sells more goods and services abroad than it buys, there will be: a greater demand for its currency. a surplus production of goods and services. a scarcity of goods and services within the country. a need for revaluation of its currency. time for fluctuating its currency.
P - a greater demand for its currency
Global marketers should take note of the fact that almost half of the world's population is located in: low-income countries. lower-middle-income countries. upper-middle-income countries. high-income countries. higher-middle-income countries.
P - low income countries
If an American tourist in Tokyo pays more in dollars for the same amount of yen that she bought last week, then: a Japanese tourist in San Francisco pays more in yen for the same amount of dollars that she bought the week before. the dollar has depreciated relative to the yen. the yen has depreciated relative to the dollar. the dollar has appreciated relative to the yen. the dollar and yen both remained same in value.
P - the dollar has depreciated relative to the yen.
The "balance of payments" is a record of all economic transactions between the residents of a country and the rest of the world. It is divided into the current and capital accounts. Current accounts include all of the following except: balance on goods. portfolio investments. balance on services. goods imports. goods exports.
Portfolio investments
The term "Expanded Triad" includes all of the following countries or regions except: Japan. United States. Canada. Mexico. Russia.
RUssia
At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their: geocentric orientation. regiocentric orientation. polycentric orientation. ethnocentric orientation. poor globalization orientation.
Regiocentric orientation
Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that: consumers are looking for low price irrespective of quality. Renault is overcharging for their cars compared to their competitors. higher product development costs are a driving force behind globalization. market success depends on reaching a threshold of acceptable quality for consumers. cars are not very popular in emerging markets like India.
Renault is overcharging for their cars compared to their competitors.
A fundamental difference between regular marketing and global marketing is the: lack of marketing mix. scope of activities. lack of strategic planning. focus on resources. lack of communication.
Scope of activites
Which country was upgraded from "emerging" to "developed" status by the Financial Times Stock Exchange (FTSE) in 2009? United States South Korea Britain Italy Malaysia
South Korea
The worldview of a company's personnel can be described by all of the following types of orientation except: Ethnocentric. Geocentric. Technocentric. Polycentric. Regiocentric.
Technocentric
As apparent from the 2014 rankings of Fortune magazine's global 500 companies, Volkswagen is trying to unseat ________, the world's most valuable car company. GM Daimler AG Toyota Ford Chrysler
Toyota
Which of the following is true about the Triad? Triad countries account for approximately one-third of world income and one-third of world population. Triad countries account for approximately 75% of world income as measured by GNP. Triad countries are those in which consumer products, industrial products, and the services sector each contribute one-third to GDP. Triad countries account for approximately 25% of world income as measured by GNP. Triad countries account for approximately 50% of world income as measured by the World Bank.
Triad countries account for approximately 75% of world income as measured by GNP.
Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except: getting absorbed by visionary enterprises. getting absorbed by dynamic enterprises. becoming locally profitable enterprises. undergoing wrenching transformations. simply disappearing from the business horizon.
becoming locally profitable enterprises
Porsche relies on currency hedging rather than price increases in order to: boost pretax profits on sales of its automobiles. balance the relative value of the dollar compared to the euro. protect all earnings from foreign-exchange movements. generate about 45% of its sales in the United States. boost pretax profits on sales of its automobiles, balance the relative value of the dollar compared to the euro, and protect all earnings from foreign-exchange movements
boost pretax profits on sales of its automobiles, balance the relative value of the dollar compared to the euro, and protect all earnings from foreign-exchange movements
Porsche relies on currency hedging rather than price increases in order to: boost pretax profits on sales of its automobiles. balance the relative value of the dollar compared to the euro. protect all earnings from foreign-exchange movements. generate about 45% of its sales in the United States. boost pretax profits on sales of its automobiles, balance the relative value of the dollar compared to the euro, and protect all earnings from foreign-exchange movements
boosts pretax scores
Traditionally economists identified main types of economic systems, which include all of the following except: market capitalism. market socialism. centrally planned socialism. centrally planned capitalism. centrally planned nationalism.
centrally planned nationalism
The Swedish government has significant holdings in key business sectors and has a hybrid economic system that incorporates: market capitalism and centrally planned socialism. centrally planned socialism and market socialism. centrally planned socialism and capitalism. market socialism and market capitalism. market capitalism and socialistic capitalism.
centrally planned socialism and capitalism
Nike produces only a small portion of its output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that: the Chinese do not wear shoes. the Chinese shoe market is very competitive. China can develop its own shoe market. it will take a long time for China to develop future market. China is a potential future market.
china is a potential future market
McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a: combination of global and local marketing mix elements. reflection of failure of U.S. menu items in those countries. deviation from successful marketing practices. replacement of standard menu names with fancy names. selection of menu items that can be sold eventually in U.S. markets.
combination of global and local marketing mix elements
McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a: combination of global and local marketing mix elements. reflection of failure of U.S. menu items in those countries. deviation from successful marketing practices. replacement of standard menu names with fancy names. selection of menu items that can be sold eventually in U.S. markets.
combination of global and local marketing mix elements.
The demise of communism as an economic and political system can be explained by all of the following facts except: communism is not an effective economic system. relatively superior performance of the world's market economies. communism works when the currency exchange rate is weak. difficult to manage national economies with a single central plan. increased public participation in matters of state.
congress works when currency exchange rate is weak
Walmart exited from the German market due to the fact that Germans could find lower prices at discount stores. preferred shopping in larger malls. did not care for American businesses. preferred "all-in-one" store. preferred only European businesses.
could find lower prices at discout stores
Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as: All-in-one stores. Dollar stores. Discount sores. Hard discounters. Fresh & Easy stores.
discount stores
Starbucks dropped the word "Coffee" from its logo. This is an example of: Standardization. Adaptation. Diversification. Automation. Modernization.
diversification
Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months. Nissan's assumption was that Americans would do the same thing. This is an example of: ethnocentric orientation. polycentric orientation. regiocentric orientation. geocentric orientation. geopolitic orientation.
ethnocentric
The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation. polycentric ethnocentric geocentric technocentric. regiocentric
ethnocentric
A person who assumes that his or her home country is superior to the rest of the world is said to have: ethnocentric orientation. polycentric orientation. regiocentric orientation. geocentric orientation. None of these
ethnocentric orientation
Pursuing alternative sources of energy, such as wind and solar power, is important due to the fact that: people in developing countries are more conscious about the environment. global marketers are more interested in publicizing environmental issues. it is easy to develop solar power in many parts of the world. heavy reliance on fossil fuels contributes to global warming. people worldwide can afford to buy power generated from wind and solar.
heavy reliance on fossil fuels contributes to global warming
Low-income countries have a GNI per capita of $1,045 or less. The general characteristics shared by countries at this income level include all of the following except: high literacy rates. high birth rates. heavy reliance on foreign aid. political unrest. high agricultural population.
high literacy rates
The Gross Domestic Product (GDP), a measure of a nation's economic activity, is calculated by all of the following factors except: consumer spending. investment spending. government purchases industry purchases. net exports.
industry purchases
Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element? It serves McAloo tikki potato burger in India. It uses the advertising slogan "I'm lovin' it." It operates themed dining cars on the Swiss national rail system. It has home delivery service in India. It has slang nicknames such as MakDo in the Philippines and McDo in France.
it uses the advertising slogan "im lovin it"
________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country. Transferability Capability Accountability Leverage Flexibility
leverage
The success of Uniqlo's retail stores can be attributed to it's decision to: remain in Japan. locate in high population density areas. locate in low population density areas. manufacture most of their products in Japan. become the world's number one apparel retailer.
locate in high population density areas
The success of Uniqlo's retail stores can be attributed to it's decision to: remain in Japan. locate in high population density areas. locate in low population density areas. manufacture most of their products in Japan. become the world's number one apparel retailer.
locate in high population density areas.
When a country like China is experiencing rapid economic growth, policymakers are likely to: look more favorably on outsiders. look less favorably on outsiders. experience more resistance toward outsiders. feel threatened by outsiders. None of these
look more favorably on outsiders
When a country like China is experiencing rapid economic growth, policymakers are likely to: look more favorably on outsiders. look less favorably on outsiders. experience more resistance toward outsiders. feel threatened by outsiders. None of these
look more favorably on outsiders.
The majority of the world's population is included in the following economic category: high-income countries. upper-middle-income countries. lower-middle-income countries. low-income countries. lower-upper-income countries.
low middle income countries
Measuring elevator populations in countries measured as units installed per thousand people gives an estimate of the market for elevators. That China has about one-half an elevator per thousand people is indicative of: low product saturation level. high product saturation level. high population level. high technological level. low technological level.
low product saturation
Measuring elevator populations in countries measured as units installed per thousand people gives an estimate of the market for elevators. That China has about one-half an elevator per thousand people is indicative of: low product saturation level. high product saturation level. high population level. high technological level. low technological level.
low product saturation level
When countries or regions experience currency and/or economic stress, all of the following events can take place except: increased exposure to certain risks. new profit opportunities. lower local currency financing costs. bad debts occur. cancellation of aircraft equipment sales.
lower local currency financing costs
The majority of the world's population is included in the following economic category: high-income countries. upper-middle-income countries. lower-middle-income countries. low-income countries. lower-upper-income countries.
lower middle economy
Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of: management myopia. national controls. opposition to globalization. newcomers from emerging markets. organizational culture.
management myopia.
Today, the success of Honda and Toyota in world markets is primarily due to: exporting cars from factories in Japan. reporting cars are made in the USA. exporting cars from Japan to European countries. assembling cars in Japan and Europe. manufacturing cars in the Americas, Asia, and Europe.
manufacturing cars in the Americas, Asia, and Europe.
A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program. use of localized elements use of extension elements needs assessment domestic research mind-set
mind-set
Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since: there is little demand for their products in home countries. their research centers are located overseas. no single market is large enough to recover costs incurred in research. there is more demand overseas for their products. technology is not available in home countries.
no single market is large enough to recover costs incurred in research
In their book, Daniel Yergin and Joseph Stanislaw wrote "Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going-from steel plants and phone companies . . . to hotels, restaurants, and nightclubs." This is an indication of: the fact that governments can make more money by selling assets. privatization is becoming a driving force for global marketing. these businesses are considered as closed markets. foreign companies are competing with governments. there is less demand for these type of companies.
privatization is becoming a driving force for global marketing.
McDonald's developed a vegetarian burger in India. This is an example of: Market Penetration. Market Development. Market Diversification. Product Development. Global Marketing.
product development
At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their: geocentric orientation. regiocentric orientation. polycentric orientation. ethnocentric orientation. poor globalization orientation.
regiocentric orientation.
A fundamental difference between regular marketing and global marketing is the: lack of marketing mix. scope of activities. lack of strategic planning. focus on resources. lack of communication.
scope of activities
Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except: The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit. The poor have no money. People in BOP markets cannot use advanced technology. Global companies that target BOP markets will be criticized for exploiting the poor.
the goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit
The United States' growing trade deficit reflects a number of factors which exclude: increased imports from China. a seemingly insatiable consumer demand for imported goods. the enormous cost of military operations in the Middle East. the services trade surplus. record goods sales to developing countries.
the services trade surplus
As apparent from the 2014 rankings of Fortune magazine's global 500 companies, Volkswagen is trying to unseat ________, the world's most valuable car company. GM Daimler AG Toyota Ford Chrysler
toyota
McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S. origins. On the basis of this summary, what is the highest stage of corporate development that McDonald's arguably has achieved? international multinational global transnational myopic
transnational
Which of the following is true about the Triad? Triad countries account for approximately one-third of world income and one-third of world population. Triad countries account for approximately 75% of world income as measured by GNP. Triad countries are those in which consumer products, industrial products, and the services sector each contribute one-third to GDP. Triad countries account for approximately 25% of world income as measured by GNP. Triad countries account for approximately 50% of world income as measured by the World Bank.
triad countries for approximately 75% of world income as measured by GNP
Some globalization strategies do not yield the expected results as evidenced by the: acquiring of majority stake in Nissan Motor by Peugeot Citroen. leverage resulting from scale economies. leverage resulting from manufacturing. larger scale improvement of quality. unravelling of the DaimlerChrysler merger.
unraveling of the DaimlerChrysler merger
