International- Ch. 12
58) Which of the following does NOT qualify as a "category killer?" A) Victoria's Secret B) IKEA C) Home Depot D) Circuit City E) Toys "R" Us
A
78) Which of the following transportation modes offers the most flexible routing and scheduling: A) railroad B) truck C) pipeline D) air E) water
B
62) Which approach to global retail expansion involves "greenfield" investment using a company's own financial resources to build a new store from the ground up? A) chain acquisition B) organic growth C) franchise D) joint venture E) own-label focus
D
64) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.
A
66) Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
A
57) By definition, ________ feature a narrow but deep merchandise mix and high levels of service. A) department stores B) specialty retailers C) super markets D) convenience stores E) discount stores
B
60) Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
B
55) Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets? A) Select distributors-don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) All of the above are appropriate guidelines.
C
61) Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
C
63) Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter? A) organic growth B) chain acquisition C) franchise D) joint venture E) own label focus
C
65) When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.
D
67) When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Wal-Mart used, management must have viewed Mexico as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.
D
68) When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered Indian retail market they were required to use: A) mom-and-pop type stores. B) cramped stores. C) local vendor operated stores. D) franchised stores. E) departmental stores.
D
48) Nestlé is using an innovative approach to distribution in Brazil with a program which consists of selling its products via: A) upscale supermarkets. B) hypermarkets. C) pulperias. D) convenience stores in low-income neighborhoods. E) door-to door selling in low-income neighborhoods.
E
54) Which of the following is an appropriate guideline for companies selecting independent distributors in international markets? A) Select distributors-don't let them select you. B) Look for distributors capable of developing markets. C) Treat local distributors as long-term partners. D) Maintain control over marketing strategy from day one. E) All of the above are appropriate guidelines.
E
