International MKT Ch. 13

Identify the major categories of U.S. exports. (Check all that apply.)

Goods that are durable Services Goods that are nondurable

Beats Corp., a music company in Hembark, sues another rival music company when the latter sells pirated copies of the latest CD released by Beats Corp. Identify the barrier to entering global markets exemplified in this scenario.

Protection of intellectual property

Services

Telecommunications and tourism

Select the circumstances that affect an object's pace of diffusion. (Check all that apply.)

Perceived characteristics of the innovation Approaches utilized to convey ideas about the object Degree of perceived newness

Identify the factors that affect the adoption of certain products by buyers. (Check all that apply.)

Physical characteristics and functions of the product Conformity with buyers' conduct Conformity with buyers' conventions and principles

Which factor is crucial in delivering a quality product?

Standardization

Identify a difference between tangible products and intangible services.

Tangible products can be stored, whereas intangible services must be consumed as they are created.

Which of the following is the United States' principal services export?

Tourism

True or false: International marketers should carefully evaluate the packaging component of their product to ensure that it does not have unintended symbolism.

True

True or false: Problems related to copyrights often create hurdles to entering global markets.

True

_________ ____________ is the term used to identify concern with the environmental consequences of a variety of marketing activities.

Green Marketing

Identify a true statement about maintaining quality in today's global competitive market. (Check all that apply.)

It is desirable. It is necessary.

Core component

Purpose of product

In the context of the Product Component Model, identify the elements included in the packaging component. (Check all that apply.)

Quality Price Brand name

Identify the factors that companies must consider when packaging their products. (Check all that apply.)

Size Picture Color Symbol

In a developed country, fixing and keeping products in good working condition is

easy due to accessibility of multiple support service providers.

If a directive requires firms to obtain individual consent before collecting and passing on data, then _____.

electronic transfer of information is restricted

In terms of industrialization, stereotypes are _____.

general perceptions of the quality of a country's products

Ethnocentrism can create _____.

preference for locally manufactured products

Quality is defined on which of the following dimensions?

performance quality market-perceived quality

Select elements in the diffusion of new ideas as stated by Everett Rogers. (Check all that apply.)

-Creation of a product -Communication through specific channels -Communication over a time period

Select the qualities of innovation that control the pace of consumers' acceptance of or resistance to a product.

1. Observability 2. Complexity 3. Relative Advantage 4. Compatibility 5. Trialability

Which scenario best describes a global brand?

A coffeehouse's logo of coffee beans is recognized by consumers in 10 countries.

Identify a similarity between tangible products and intangible services.

Both can be sold to businesses and individuals.

What are the leading exports of the United States? (Check all that apply.)

Capital goods Industrial supplies

Durable goods

Computers and cars

Packaging component

Cost of product

To maximize satisfactions received from a product, marketers need to _____.

adapt its nonphysical features to suit culture

Glen's, a multinational chain of restaurants, is famous for its steak dishes. In most outlets of Glen's, consumers prefer rare to medium steak. However, in Palatina, consumers prefer well-done steak. The restaurant modifies its recipe to meet the demands of the consumers because the _____ preference of consumers of Palatina is different from those of the consumers of other countries.

cultural

The U.S. cake mix company mentioned in the text was successful in England because it

did extensive market research.

The more innovative a product is observed to be, _____.

it becomes increasingly challenging to acquire consumer approval

Some companies use different brand names in foreign markets because

certain brand names do not make sense when directly translated into a different language. certain brand names have unacceptable connotations in another culture.

In the context of the Product Component Model, the tangible or material aspect of the product is considered the

core component.

When a country's literacy rate is low, companies need to modify a product's ______.

directions for use

From a sociological point of view, when a group perceives any idea as new, that idea is a(n) _____.

innovation

When a country is perceived as industrialized or developed, _____.

products manufactured there rarely encounter negative bias

Two Asian countries pass laws to restrict the entry of foreign service industries into the local market. This scenario best exemplifies _____.

protectionism

Identify the incentives that induce companies to control solid waste.

public pressure political pressure

Select the hurdles faced by companies that would like to offer services in foreign countries. (Check all that apply.)

Tariffs Copyright issues Restrictions of data movement between countries

Heterogeneity

Services are individually produced and are unique.

Intangibility

Services cannot be possessed.

Select the characteristics of services. (Check all that apply.)

Intangibility Perishability Inseparability

The psychological attributes of products are _____.

based on societal norms and values

Thanks in part to the smartphone, marketplace power is held by

consumers.

In the context of the Product Component Model, an importance of the core component is that _____.

it can be altered to meet local preference

According to the Product Component Model, the box a smart phone arrives in is an aspect of its __________ component.

packaging

ComfyLife Corp., a manufacturer of home appliances, plans to launch a new line of refrigerators in Murico, a developing region. Because power supply is irregular in that region, the company re-designs its refrigerators so that they can function efficiently even during power failures. This scenario is a possible example of _____.

product homologation

Local product and service standards mandate certain changes. These changes are described as _____.

product homologation

When a global brand is relatively unfamiliar in a country market, companies _____.

purchase familiar brands and revitalize their product components

When literacy levels are low in a country, companies should provide product instructions in the form of a(n) _____.

video

Nondurable goods

Drugs, toys, and food

True or false: A product that is perceived as extremely innovative is rapidly accepted by consumers because they appreciate its newness.

False

True or false: Adaptation is independent of changes in the psychological aspects of a product.

False

True or false: Consumers care exclusively about the physical forms of a product.

False

True or false: Innovative products are quickly accepted by consumers.

False

A private bank in Talamri collects and transfers information about its customers (including medical details and employment details) to its business partners. The government of Talamri passes a directive stating that all service companies must obtain individual consent before sharing information about their customers with business partners. Which trade barrier is at work in this scenario?

Restrictions on transborder data flows

If there is a difference between cultures of an existing market and a new market, then _____.

adaptation increases

In times of economic difficulty, private brands are favored because they _____.

are cheap

Identify the utilities or satisfactions associated with a product. (Check all that apply.)

Its major function Its color Its labeling Its texture Its smell

Identify an accurate statement about acceptance of products by consumers in new country markets.

Consumer accept new products fairly slowly.

What facilitates a company's success when innovative products are commercially launched?

Conversion-ability

___________ is the process by which market innovation spreads.

Diffusion

The people of Rhoda prefer clothes manufactured by local companies to foreign brands because they want to retain their culture. Identify the concept that this scenario best exemplifies.

Ethnocentrism

True or false: Local prerequisites for successful product adaptation facilitate the entry of service companies into foreign markets.

False

True or false: When a product is assessed from a foreign user's point of view, the assessment may cause a misjudgment of the product's cultural significance.

False

Identify an element that is included in the support services component.

Fixing of malfunctioning product

Support services component

Handbook that explains how to use product

Whirling Dervish is a U.S.-based company that manufactures Floor-It, an all-in-one floor-cleaning device that cleans, mops, and shines. The product has been on the market for over a decade and has been very successful and widely accepted by consumers. The company plans to introduce Floor-It to international markets that have few products in the floor-cleaning category. Which of the following should be a concern for the company?

It must realize that Floor-It may be perceived as new in the foreign markets.

Identify a scenario that best describes protectionism.

Limiting the amount of foreign investment in the field of education

Identify the means of overcoming negative country stereotyping. (Check all that apply.)

Market experience Effective brand advertisement

Select the circumstances that advance conversion in the global pharmaceutical sector. (Check all that apply.)

Previous experience launching innovative products Ability and resources to wait a long time to see results Concentration on a handful of significant innovations

Which of the following statements are true regarding the impact of global competition on business? (Select all that apply.)

Product life cycles are increasingly shorter. Companies must emphasize competitive prices.

Performance quality

Refers to a product's ability to carry out its primary function

Identify an accurate statement about private brands.

They benefit from in-store advertising in retail stores.

The country in which products are manufactured, assembled, or designed has an impact on a consumer's perception of a product. This influence is known as _____.

country-of-origin effect

A product needs a greater degree of change for acceptance if a market is _____ developed.

less economically

A culture needs time to accept a new product. This is essential knowledge for marketers because it _____.

minimizes marketers' expectation that profitability will occur quickly

For nearly a decade, the coffee manufactured in Corica did not gain popularity in the global market because the country was well known for manufacturing tea. But Corica's coffee-manufacturing companies stayed in the market and devised strategies to increase the sales of their products. In this scenario, it is evident that _____.

negative stereotypes can be overcome, but it takes a long time

Wonderscreens Inc., a U.S. based company, is a renowned global manufacturer of laptops. The laptops manufactured by Wonderscreens Inc. fail to gain popularity among consumers in a few countries, and the company does not make the desired profit there. In this scenario, the laptops fail to sell because _____.

the customer does not need or cannot afford the company's product

When a market analyst studies a product's features using the self-reference criterion, _____.

the product's cultural significance may be misjudged

"Quality" is defined by customers in terms of _____.

what they want and their ability to pay for it

What can a company do to make a product reasonably priced in low-income countries?

reduce the number of units per package

Examples of companies' green marketing efforts include

reducing the fuel emissions of vehicles reducing packaging waste using recycled components in products

In the context of the Product Component Model, delivering and installing a refrigerator in a customer's kitchen is an aspect of the ______ component.

support services

Inseparability

One cannot separate creation of services from their consumption.

Identify the components of the Product Component Model. (Check all that apply.)

Packaging component Core component Support services component

Market-perceived quality

Refers to a consumer's satisfaction with many aspects of a product

Perishability

Services must be consumed as soon as they are created.

It is difficult to get products repaired and maintained in developing countries because

support services are not readily accessible.

In context of the country-of-origin effect, stereotypes _____.

are responsible for creating perceptions of products

L'Oreal's popular Makeup Genius, which uses a smart phone application to allow potential customers to "try on" makeup before buying it, is an example of ______, one of the five characteristics of innovation.

trialability

A name, term, sign, symbol, or design that serves to identify a seller's goods or services and differentiate them from those of competitors worldwide is known as a global __________

brand

Both marketers and communication researchers who study diffusion seek to

minimize the interval between the launch and acceptance of an idea or a product

To control solid waste, manufacturers in the EU must _____.

offer financial assistance to centrally collect solid waste