International Mkt. Exam: Ch. 12, 13, & 14

Which of the following countries is not officially on the metric system? A.Myanmar B.Japan C.Saudi Arabia D.Mexico E.China

A.Myanmar The only three countries not officially on the metric system are Liberia, Myanmar, and the United States.

What are the two dimensions that help in defining the quality of a product of quality? A. Consumer choice quality and process quality B. Market-perceived quality and performance quality C. Product quality and market quality D. Actual quality and assumed quality E. Absolute quality and relative quality

B. Market-perceived quality and performance quality

Which of the following is a factor that aggravates the volatility of demand in industrial markets? A.Professional buyers in the industrial market tend to make independent purchase decisions. B.The demand for industrial goods is dependent on the demand for consumer goods. C.Small, noncyclical swings in supply are inherent in industrial markets. D.The ratio of input to output is high for industrial goods. E.The demand for industrial goods is inelastic.

B. The demand for industrial goods is dependent on the demand for consumer goods.

Which of the following is the first phase in the international planning process? A. Adapting the marketing mix to target markets B. Developing the marketing plan C. Matching company and country needs D. Implementation and control E. Defining market segments

C. Matching company and country needs

In general, the rate of diffusion can be postulated as negatively related to _____. A. relative advantage B. compatibility C. trialability D. complexity E. observability

D. complexity

Which of the following is a factor that is most likely to spur demand for technologically advanced products? A.an increase in the size of the global unskilled labor force B.large fiscal deficits in developed nations C.the increase in the average age in Europe D.the privatization of government-owned industries E.the meteoric rise of import tariffs worldwide

D. the privatization of government-owned industries

Demand that is dependent on another source; it can be fundamental to the success of efforts to sell capital equipment and big-ticket industrial services.

Derived demand

The adoption or spread of products across markets by increasing numbers of consumers.

Diffusion

The type of exporting in which a company sells to a customer in another country.

Direct exporting

Which of the following modes of foreign market entry requires the most amount of equity and therefore, creates the greatest risk? A. Exporting B. Joint venture C. Contractual agreement D. Strategic alliance E. Direct foreign investment

Direct foreign investment

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866? A. Kodak B. General Foods C. R.J. Reynolds Tobacco D. Ralston Purina E. Nestlé

Nestle

A type of planning conducted at the highest levels of management, dealing with products, capital, and research and the long- and short- term goals of a company.

Strategic planning

the formulation of long-term, generalized goals for an enterprise as a whole.

corporate planning

The first relationship activity in building a strategic alliance, where senior executives leverage their personal networks is labeled as _____. A. imaging B. initiating C. committing D. dating E. interfacing

dating

Consideration and concern for the environmental consequences of product formulation, marketing, manufacturing, and packaging

green marketing

The type of exporting in which a company sells to a buyer (an importer or distributor) in the home country; the buyer in turn exports the product.

indirect exporting

A contractual means by which a company grants patent rights, trademark rights, and the rights to use technology to another company, often in a foreign market; a favored strategy of small and medium-sized companies seeking a foothold in foreign markets without making large capital outlays.

liscensing

A term used to describe changes in a product that are mandated by local standards for product and service quality.

product homologation

The aspect of marketing products that depends on long-term associations with customers; an important factor in business-to-business contexts and especially important in most international markets, where culture dictates strong ties between people and companies.

relationship marketing

Which of the following is the most advanced stage in Rostow's five-stage model of economic development? A.the traditional society B.drive to maturity C.preconditions for takeoff D.takeoff E.the age of mass consumption

the age of mass consumption