internet marketing exam 3

Which of the following allows Facebook to track user behavior on other sites? A) Open Graph B) hashtags C) Whatsapp D) Like button

D) Like button

Purchasing an online ad on a CPA basis means that the advertiser: A) pays a pre-negotiated fee for each click an ad receives. B) pays for impressions in 1,000 unit lots. C) exchanges something of equal value for the ad space. D) pays only for those users who perform a specific action, such as registering, purchasing, et

D) pays only for those users who perform a specific action, such as registering, purchasing, etc

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? A) information density B) universal standards C) richness D) ubiquity

B) universal standards

The Nike iD program is an example of which of the following marketing techniques? A) permission marketing B) price discrimination C) transactive content D) customer co-production

D) customer co-production

Which of the following online advertising formats attracted the least amount of spending in 2018? A) e-mail B) classifieds C) search D) rich media

A) e-mail

Which of the following are touchpoints in CRM? Buying a product from a company Following a social media account operated by a company Seeing a banner ad through an ad network All of the answers are touchpoints

All of the answers are touchpoints

VTR measures the ________ response rate to an ad. A) 30-minute B) 30-day C) 7-day D) 24-hour

B) 30-day

Which of the following is not true about search engine advertising? A) Spending on search engine advertising constitutes about 44% of all online advertising spending. B) Search engine advertising is the slowest growing type of online advertising. C) The top three search engine providers supply over 95% of all online searches. D) The click-through rate for search engine marketing has been fairly steady over the years.

B) Search engine advertising is the slowest growing type of online advertising.

Which of the following is another term for amplification? A) impressions B) reach C) conversion ratio D) conversation rate

B) reach

Which of the following is a history of your actions on Facebook? A) News Feed B) Ticker C) Timeline D) Open Graph

C) Timeline

Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) amplification B) dark social C) engagement D) social density

C) engagement

Which of the following is the most popular use for mobile devices? A) socializing B) shopping C) entertainment D) performing tasks, such as finances

C) entertainment

All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except: A) social networks. B) online catalogs. C) search engines. D) targeted banner ads.

D) targeted banner ads.

Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues? A) affiliate marketing B) lead generation marketing C) native advertising D) viral marketing

D) viral marketing

The average cost per click (CPC) in Google Adwords on the display network was $1.79. True False

False

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a ------ model

Freemium

Which of the following happened during the time period when newspapers used a print-centric business model? The adoption of smartphones and tablets has grown rapidly apple introduced iphone Google launched a search engine facebook opened to the public

Google launched a search engine

Which of the following statements about the newspaper industry is not true. U.S. newspaper revenue totaled about 27.5 billion in 2017. Newspaper circulation revenues have declined dramatically since 2000 newspaper websites are the most lucrative way for newspapers to monetize their digital readers Social media sites have become a major source of unique visitors to online newspapers

Newspaper circulation revenues have declined dramatically since 2000

Which of the following has the highest share of the ebook market? Barnes and noble google amazon apple

amazon

Magazine digital advertising revenues are expected to ---- for the next few years. grow over 20% more than double remain relatively flat significantly decrease

remain relatively flat

The average click through rate (CTR) for Google AdWords is around what percentage for searches? 10 14 3 29

3