Intro Bus Final

Megan is a sales clerk at a retail store. Her manager, Bill, gives her the authority to handle certain complaints from customers as she sees fit without having to ask for his approval. Megan's manager believes in empowering his employees. low-level customer service. a hands-on approach to leadership. autocratic decision making. employee networking.

empowering his employees.

Under Maslow's hierarchy, ________ needs are not easily satisfied because they do not always provide tangible evidence of success. self-actualization esteem security social physiological

esteem

Rashmi is a senior employee in a manufacturing company. She is responsible for planning and controlling the activities of the company, directing the employees to work toward achieving organizational goals, and meeting the staffing requirements of the company. In this scenario, Rashmi can be regarded as one of the ________ of the company. shareholders managers creditors consumers vendors

managers

In the context of diverse workforces, ________ is a secondary characteristic of diversity. sexual orientation age marital status gender ethnicity

marital status

Gene is a manager at a ski shop. He is responsible for planning, pricing, and promoting the store's ski equipment and clothing, and making them available to customers through distribution. What type of manager is Gene? marketing manager information technology manager human resources manager financial manager production manager

marketing manager

Which step immediately follows the business analysis step in the process of developing a new product? product development commercialization test marketing concept testing idea screening

product development

A pattern of relationships and accountability between a superior and his or her subordinates is established by the process of outsourcing. centralization. delegation of authority. product development. job rotation.

delegation of authority.

Felix, the production head at a manufacturing firm, moves employees from one job to another to relieve them from boredom caused by job specialization. Which strategy is Felix using to motivate his employees? job outplacement job rotation job sharing job security job enlargement

job rotation

Building relationships and sharing information with colleagues who can help managers achieve the items on their agendas is the essence of brainstorming. controlling. decision making. directing. networking.

networking.

Like most managers of the early 20th century, Frederick Taylor believed that ________ would motivate employees to work hard. fulfilling social and esteem needs providing intrinsic rewards and hygiene factors friendly co-workers and attentive supervisors optimal light and noise levels satisfactory pay and job security

satisfactory pay and job security

The office where Megan works has an onsite child care facility, which allows Megan to visit her children on her lunch break and attend special programs that are put on by the children. This is an example of a salary increase. cafeteria benefit. soft benefit. bonus. fringe benefits.

soft benefit.

Deena is opening her own formal wear shop. She decides to hire two salespeople to work in the store, one person to order the merchandise, and one person to organize the stock room and help her with the inventory. Hiring these people is known as staffing. directing. downsizing. networking. planning.

staffing.

Techno Trade specializes in manufacturing computers and computer accessories. As a means to expand business operations, the company is planning to introduce a new line of mobile phones in the next 12 to 15 months. In this scenario, Techno Trade is developing a(n) operational plan. strategic plan. affirmative action plan. downsizing plan. corrective action.

strategic plan.

Mountain Foods is developing a new line of fruit-flavored salsas. It hires a firm to give away samples of salsa to customers and gather feedback on their perceptions of the product. Three different products will be given away in three specific markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida. Which step of the product development process does this scenario best describe? business analysis commercialization test marketing idea development idea screening

test marketing

According to managers who adopt McGregor's Theory X, workers are willing to take responsibility. the average worker will avoid work when possible. the average worker does not want to be directed. the average worker does not want security. workers need not be forced to do their jobs.

the average worker will avoid work when possible.

________ is an example of a fringe benefit provided by a company to its employees. On-site child care A commission package A company health club A pension plan A bonus

A pension plan

A manager who does not specialize in one particular function but manages the entire business is referred to as a(n) human resources manager. administrative manager. financial manager. production manager. marketing manager.

administrative manager.

Why are many companies hiring employees representing a diverse background? to better serve their diverse customers to promote an image of sustainability to follow the law, because labor unions require it to save money, because diverse employees can be paid less to improve employee working relationships

to better serve their diverse customers

Pat manages an insurance brokerage firm. He subscribes to the Theory X view of management and thus maintains tight control over the insurance agents, providing almost constant supervision and trying to motivate them through fear. Which assumption is Pat likely to make about his employees? They seek and accept responsibility. They expend physical and mental effort in work as naturally as they do in play or rest. They do not need to be forced to do their jobs. They want security. They enjoy work.

They want security.

Advertising, personal selling, publicity, and sales promotion are collectively known as the product strategy. product mix. marketing channels. promotion mix. distribution channels.

promotion mix.

Which is a characteristic of functional departmentalization? - It involves only one manager handling all the functional units. - It requires greater coordination when decision making involves more than one department. - It tends to emphasize an organization as a whole rather than just the departmental units. - It speeds up decision-making processes that involve more than one department. - It is rarely seen in small organizations.

It requires greater coordination when decision making involves more than one department.

Robotech has developed a new robotic personal assistant product that combines the best elements of a smartphone, a computer, and a human personal assistant. Once the product is set up, it can book travel, answer calls, prepare and deliver food, and maintain schedules and budgets. Since this is a new product model, Robotech wants to ensure that it is protected from use by any other company. What should Robotech do to accomplish this? - It should give the product a brand name, so customers can identify the real product from any knock-off products. - It should keep this product secret until it is branded and ready to release to the public. - It should release its brand publicly, so customers know that it produced the original product. - It should get a trademark for the product and register it with the U.S. Patent and Trademark Office. - It should establish a brand mark to set its product apart from competitive products.

It should get a trademark for the product and register it with the U.S. Patent and Trademark Office.

What is something that employers should realize when it comes to checking an applicant's references? - Conducting extensive background checks is unnecessary. - Reference checks should only be done after an applicant is hired. - Engaging in continual background checks on employees is unethical. - Many organizations will not release details about the quality of a previous employee's work. - Internet searches of an applicant's social media activities is illegal.

Many organizations will not release details about the quality of a previous employee's work

Which statement regarding the levels of management in an organization is true? - Lower-level managers spend most of their time planning within an organization. - First-line managers take care of the overall strategic direction of a company and play a key role in representing the company to stakeholders. - Foreman, supervisor, and office service manager are some of the common titles for top managers within an organization. - Most people get their first managerial experience as top managers of a company. - Middle managers' responsibility is more narrowly focused than that of top managers.

Middle managers' responsibility is more narrowly focused than that of top managers.

Which statement is true of digital media? - Industries are no longer placing emphasis on product quality, which is not possible without digital media. - Digital media has drastically reduced the interaction between customers and marketers. - Due to digital media, there is no scope now for price-based competition. - Due to digital media, there is no longer a necessity to achieve the right marketing mix. - New businesses are evolving that would not exist without digital media.

New businesses are evolving that would not exist without digital media.

It is important for firms facing ethical issues to have managers with the ability to think about the issue logically, identify critical factors, and weigh different options before taking action. What type of skill set does this represent? human relation skills administrative skills analytical skills conceptual skills technical skills

analytical skills

Flynn, a manager at Healthy Grains Cereals, is faced with the problem of declining sales. After a thorough examination of the situation, he comes up with two courses of action. He contemplates whether to improve the packaging or offer price discounts to boost the sales of the cereals. What step of decision making does this scenario describe? implementing the decision analyzing options monitoring the consequences conducting environmental analysis contingency planning

analyzing options

Window Expressions, an online store that produces and sells stained glass home decor, must consider some of the same things as traditional marketers when selling its products. What is something this store must do to market its products? tailor its goods to trends in the art community emphasize the weaknesses of its competitors offer less items to avoid confusing customers anticipate consumer needs and preferences keep its products the same to provide consistency to its customers

anticipate consumer needs and preferences

In the context of mobile marketing, ________ are released by businesses to help consumers access more information about their company or to provide incentives. speed dials apps firewalls malware programs cookies

apps

Jason is a very efficient and driven manager who makes all the decisions himself. He comes across as a very assertive person who often directs his employees on what needs to be done. To motivate his employees, he mostly uses monetary bonuses as rewards. In this scenario, Jason can be regarded as a(n) ________ leader. participative autocratic disengaged free-rein democratic

autocratic

Drinks Galore produces a variety of sodas and sparkling water drinks. This company uses intensive distribution because - availability is important to its customers. - its products have a very specific group of customers who are loyal to certain stores. - its products are purchased and consumed over a long period of time. - it is more economically feasible to just sell its products in bulk. - limiting its products' available outlets makes customers want them more.

availability is important to its customers.

Management and the labor union of employees at a packaged goods production plant are unable to resolve a contract dispute about the proper working conditions in the plant. After many failed negotiations, strikes, lockouts, and other tactics, they decide to bring in a neutral third party to help them focus on the issues and to prevent negotiations from breaking down. This neutral third party is a(n) strikebreaker. conciliator. arbitrator. picketer. mediator.

conciliator.

In response to a recent outbreak of computer viruses, Babbage Industries, a large technology company, installs computer virus protection software and firewalls in all its employees' computers. This is a form of ________ planning. contingency executive strategic tactical static

contingency

What organization is implementing an affirmative action program? - Mega Manufacturing Corp. focuses its recruitment efforts on high school students living in the area around its factories. - Jefferson Manufacturing introduces a cafeteria-style benefits package, allowing employees to choose the benefits they receive. - TriTech Inc. institutes a policy that allows employees to work on their own research projects for one day a week. - Williams Corp. introduces extended health care coverage for all its employees. - Brainard Industries institutes policies to increase the promotion of women into senior positions.

Brainard Industries institutes policies to increase the promotion of women into senior positions.

Blake is a manager at a sporting goods store and needs to fill an open position for an assistant manager. Austin works in the store as a sales associate and Blake thinks he would be perfect for the job. Why might Blake be hesitant about promoting Austin and giving him the job? - Blake will almost certainly find better applicants if he looks outside the company. - If Blake promotes Austin, it will leave another vacancy to fill. - If Blake promotes Austin, his productivity and morale will decrease. - If Blake promotes Austin, it will decrease the morale of the other employees. - It will cost more money to promote Austin than it will to find an employee through outside sources.

If Blake promotes Austin, it will leave another vacancy to fill.

Which piece of legislation prohibits discrimination in employment? Title VII of the Civil Rights Act The Worker Adjustment and Retraining Notification Act Title V of the Social Security Act The Norris-La Guardia Act The Sherman Act

Title VII of the Civil Rights Act

More than half of all ________ products are sold through direct marketing channels. business consumer convenience retail discount store

business

A company wants to monitor the number of customers who sign up for its e-mail newsletter. What Google Analytics metric would accomplish this task? acquisition joiners conversions audience behavior

conversions

Chad, a marketing manager, wants to find out what kind of products customers like and how they feel about his company. To gather inputs from customers, he tries to engage them through online contests on social networking sites. These contests ask customers to come up with new taglines for the company or suggest product improvements. In this scenario, Chad is engaging in crowdsourcing. phishing. firewalling. insourcing. downsizing.

crowdsourcing.

Krista, a manager at Pilsen Beverages Inc., is faced with the problem of a drastic drop in the performance of employees. She needs to come up with a course of action that will boost employee productivity. She conducts employee surveys and holds discussions with other managers to create a list of possible courses of action for improving employee productivity. In this scenario, Krista is ________ as a part of the decision-making process. monitoring consequences implementing the best option developing options making contingency plans recognizing the situation

developing options

In an organization, the vice president of marketing directly assigns a task to a production manager. The pattern of formal communication illustrated in this scenario is ________ communication. diagonal lateral peer upward horizontal

diagonal

Ritesh believes that goals act as motivators to focus employee efforts on achieving certain performance outcomes. Ritesh's belief is most closely related to equity theory. Theory X. expectancy theory. Theory Z. goal-setting theory.

goal-setting theory.

Maribel is a manager of a manufacturing firm. Her job is to structure the human and other resources of the firm so that the firm's objective of manufacturing products of the best quality can be accomplished efficiently and effectively. Thus, Maribel is involved in the management function of organizing. benchmarking. factoring. controlling. crowdsourcing.

organizing.

Conciliation differs from arbitration in that the conciliator's goal is to provide a solution to the dispute. the conciliator is a neutral third party. the conciliator has no formal power over union representatives or management. the conciliator's solution is legally binding on both the union and management. the conciliator is a member of the union or of management.

the conciliator has no formal power over union representatives or management.

Ming is a manager for a large food service company. She has the authority to determine whether or not the company should expand into new regions and/or expand the company's product line. What level of management does Ming represent? middle management product management top management first-line management operations management

top management

In the context of the characteristics of digital marketing, interactivity is defined as the ability of - customers to express their needs and wants directly to a firm in response to its marketing communications. - marketers to identify customers before they make a purchase. - customers to regulate the information they view as well as the rate and exposure to that information. - consumers to be connected with marketers along with other consumers. - marketers to obtain digital information.

customers to express their needs and wants directly to a firm in response to its marketing communications.

Face-to-face sales presentations to consumers that often take place in the consumer's home is the nonstore retailing form known as branding. direct selling. intermediary distribution. pressure distribution. commercial selling.

direct selling.

Joanna works for a large software company. She really wants a promotion, and since she recently presented an innovative idea for new software, which the company is excited to produce, she believes she is qualified and able to handle the new position. Therefore, she is motivated to try to get the promotion. This scenario is related to equity theory. Maslow's theory. path-goal theory. expectancy theory. McGregor's Theory Y.

expectancy theory.

Jasmine, a manager at Solar Systems, is known for her passionate and people-friendly ways. Jasmine knows all her employees well and trusts them to do the right thing for the company. Any new project starts with an initial briefing from her, after which the teams are given complete freedom to determine the tasks and timeline for that project. From time to time, Jasmine gives the teams feedback about the progress of their projects. In this scenario, Jasmine can be regarded as a(n) _____ leader. free-rein authoritarian autocratic bureaucratic disengaged

free-rein

Brittany is a flight attendant on a major airline. She presents the safety guidelines to all the passengers and speaks directly to the passengers seated in the exit row to make sure they understand what to do in the case of an emergency landing. She also brings snacks, drinks, blankets, and pillows to the passengers to ensure that they have a comfortable flight. What skills is Brittany exhibiting? technical skills administrative skills cognitive skills analytical skills human relations skills

human relations skills

In an insurance company, Belinda, the senior manager of the life insurance division, casually discusses a new car on the market with her friend Derek, who is the senior manager of the health insurance division. This is an example of ________ communication. upward informal asynchronous diagonal downward

informal

Who are the people responsible for maintaining and controlling computer networks within an organization? financial managers information technology managers marketing managers production managers human resource managers

information technology managers

Nadine designs and produces handmade jewelry, which she sells on her website. She encourages customers to contact her with questions or comments on her jewelry. She even allows customers to request changes to some of her jewelry, so they can customize pieces to fit their individual styles. Which characteristic of digital marketing does this scenario best describe? accessibility control connectivity interactivity addressability

interactivity

Wholesalers and retailers are manufacturers. industrial organizations. intermediary organizations. networks. end-users.

intermediary organizations.

To develop job descriptions and job specifications, human resource managers use the information obtained through a job analysis. work sample. job application. labor contract. performance appraisal.

job analysis.

If a neutral third party is brought in to settle a labor dispute by suggesting a solution to the problem between labor and management without any formal power over either party, this neutral third party is a(n) strikebreaker. mediator. picketer. conciliator. arbitrator.

mediator.

To develop communication and exchanges with customers, digital marketing uses all digital media, including mobile and interactive channels. face-to-face interactions. community radio. advertisements broadcasted on television. magazine inserts.

mobile and interactive channels.

Tasty Treats, an international fast food chain, is facing tough competition in foreign markets. Any decision such as introducing a new product or service, dropping an existing product line, or changing promotional strategies needs to be approved by the top managers at the company's headquarters, so it takes a lot of time to implement decisions. As a result, the company is unable to effectively respond to changes and problems on a regional scale. What cause can be attributed to the problems faced by Tasty Treats? wide span of control undercapitalization employee empowerment product departmentalization overcentralization

overcentralization

Ingrid, an employee at a garment manufacturing company, is paid for the number of garments she stitches in a day. In this case, Ingrid is said to receive soft benefits. a bonus. a salary. a gratuity. piece wages.

piece wages.

Brands owned and controlled by a wholesaler or retailer are referred to as maker brands. manufacturer brands. producer brands. private distributor brands. generic products.

private distributor brands.

A company that manufactures toiletries and other grooming products has separate units for personal care, home care, and health care. Thus, the company is following ________ departmentalization to organize jobs. product customer functional process geographical

product

Kevin applied for a position as a senior software engineer at a company but was rejected in favor of a female candidate, LaToya. Kevin finds out that his qualifications and experience were better than LaToya's but that she was hired as a part of the company's affirmative action efforts. In this case, Kevin has experienced reverse discrimination. an equal opportunity. laissez-faire racism. the glass ceiling effect. planned obsolescence.

reverse discrimination.

A ________ is a financial reward calculated on a weekly, monthly, or annual basis. commission benefit time wage bonus salary

salary

Which flexible scheduling strategy allows employees to work from home while staying connected to the office through the use of computers and telephones? flextime. compressed workweek. job sharing. job rotation. telecommuting.

telecommuting.

Andre has worked at an advertising firm for three years as a media director—managing the media department, devising plans for buying media, placing ads, and keeping ad buying within budget. He no longer enjoys the tasks of his job, so he wants to change his role at the company. Andre applies for a creative director position because he wants to manage the creative team and decide which ideas and concepts go forward to the clients. His company agrees to give him this new role, which is called a(n) ________ because both positions are at the same level and salary. upgrade demotion promotion transfer separation

transfer

At Shape Up, the head of the personal training department meets with a lower-level manager from the advertising department to determine the best way to sell the gym's new personal training membership package. All communications between them would be considered ________ communication. horizontal grapevine lateral diagonal asynchronous

diagonal

Antonio's Italian Restaurant downloaded its latest reviews and rewards to its website from an online travel website that helps attract tourists to local businesses. Doing so is intended to personalize the restaurant's website, alert users to information about the restaurant, and spread awareness about its offerings. Which mobile marketing tool does this scenario best describe? caches cookies widgets avatars firewalls

widgets

Terri, a medical records manager at a hospital, follows McGregor's Theory Y style of management. She is likely to assume that workers - will commit to organizational objectives even when there are no personal rewards. - tend to avoid responsibility whenever possible. - must be coerced by their managers to work toward the achievement of organizational objectives. - will exercise self-direction and self-control to achieve objectives to which they are committed. - tend to generally dislike work.

will exercise self-direction and self-control to achieve objectives to which they are committed

Francisco, Marianne, Sasha, and Keith all work together at an accounting firm. They create collective work products and hold themselves mutually accountable. They share their knowledge and skills with each other and work together to accomplish the firm's goals. Thus, they are likely part of a work team. work group. task force. committee. quality-assurance team.

work team.

Rashmi has her own online stationery business, creating greeting cards, thank-you cards, and invitations. When she makes several new designs, she posts them on her website and asks all customers who visit the site to vote on the ones they like best. She also posts a blank card template and invites her customers to create their own designs. Based on customer feedback and designs, she decides which cards to produce and sell. This scenario best describes interviewing. outsourcing. reviewing. crowdsourcing. designing.

crowdsourcing.

Kaden is a first-line manager at a day spa. He interacts daily with his employees who run the front desk; perform massages, skin treatments, manicures and pedicures, facials, and waxing services; and keep the spa clean and stocked with snacks and beverages. Kaden spends most of his time creating tactical and operational plans. making strategic decisions. implementing the general guidelines established by top management. directing and controlling. planning and organizing.

directing and controlling.

Mallory is looking for a part-time job at a coffee shop. She looks in the classified section of a local newspaper and finds an ad for a part-time barista. The ad states that the person filling this position will be responsible for brewing coffee and preparing specialty coffee drinks. This classified ad in the newspaper provides Mallory with the job analysis. job specification. job description. job application. labor contract.

job description.

Clarissa was hired as a front desk clerk at a doctor's office because she had the knowledge and skill set desired by the doctors in the practice. However, Clarissa still needs to know how to do her specific job tasks such as scheduling appointments, handling emergency calls from patients, and how to file insurance claims. This will be accomplished through orientation. arbitration. mediation. training. testing.

training.

Greg is paid for the number of hours he works or for the number of units he produces, whichever is higher. Which form of compensation does Greg receive? benefits bonuses wages a salary a pension

wages

A manager who does not specialize in one particular function but manages the entire business is referred to as a(n) marketing manager. financial manager. human resources manager. administrative manager. production manager.

administrative manager.

Marlene works at a toy factory, where she is in charge of sewing the eyes onto stuffed animals. She has been doing this job for some time now and is becoming bored and dissatisfied with her job. As a result, the quality of her work is suffering and she has had several recent hand and wrist injuries. Which phenomenon does this scenario describe? decentralization job enrichment overspecialization delegation of authority job rotation

overspecialization

Before releasing a new alcoholic coffee product, Charged Coffee offers free samples to customers at several liquor stores and bars across the country. Customers enjoy these samples so much that once the product is released, they request it from their favorite liquor stores and bars. This scenario best illustrates the use of a ________ strategy. pull push competitive personal selling supply

pull

Terrance manages an automotive parts factory. When one of the machines used to produce the parts breaks, he cuts down his employees' hours and wages slightly to offset the cost of replacing the machine. His workers respond by striking. To continue operations, reduce the losses associated with the strike, and show the labor union that he will not bow to its demands, Terrance hires ________ to replace the striking workers. boycotters pickers mediators scabs arbitrators

scabs

Elias works as a fire fighter. His top priorities are maintaining safety equipment and protecting himself from physical and economic harm. Recently, he even bought disability insurance with income protection in the event that he is injured on the job. According to Maslow's hierarchy of needs, what type of needs is Elias prioritizing? self-actualization needs physiological needs social need sesteem needs security needs

security needs

When Music Warehouse, Inc. faced the problem of frequent customer complaints and declining sales, a temporary, cross-functional team was created to look into the matter. At the end of three months, they had to make suggestions and initiate necessary changes within the company to improve brand image and regain customer loyalty. Such a team is referred to as a cooperative. task force. specialized department. product-development team. committee.

task force.