Introducing Strategy

The objectives of strategy in the public sector tend to be concerned with which of the following? Satisfying shareholders Value for money Competitive advantage Profitability

Value for money

What do you understand by the term 'strategic direction'? 'Strategic direction' refers to the leadership offered by the senior management team of an organisation. 'Strategic direction' refers to the direction in which the organisation would like to move in the next five years 'Strategic direction' refers to the general direction in which an industry as a whole is moving. 'Strategic direction' refers to the underlying intent of a strategy, for example growth, consolidation, market entry or diversification.

'Strategic direction' refers to the underlying intent of a strategy, for example growth, consolidation, market entry or diversification.

Which type of strategy is concerned with the overall purpose and scope of an organisation? Strategic-business- level strategy Operational strategy Business-level strategy Corporate- level strategy

Corporate- level strategy

Which of the decisions listed below is not an example of a strategic decision? Decision to launch a new advertising campaign Decision to invest in a new production plant Decision to enter a new market Decision to launch a new product

Decision to launch a new advertising campaign

Which of the following is not one of the types of strategy identified in the hierarchy of strategies? Business-level strategy Operational-level strategy Corporate-level strategy Market-level strategy

Market-level strategy

Which of the following is not a typical characteristic of strategy making in the not-for-profit sector? Consensus building Meeting expectations of shareholders Values and ideology Multiple objectives

Meeting expectations of shareholders

Which one of the following is not a major concern of strategic management? Mission and objectives Organisational resources and competences The external environment Strategic options The marketing mix

The marketing mix

Which type of strategy focuses on how resources, processes and people can be used to deliver high-level strategies? Operational strategy Corporate strategy Business-level strategy Strategic-business-level strategy

Operational strategy

International and innovation strategies are part of which element in the Exploring Strategy Model? Strategic Position Strategy in Action Strategy in Practice Strategic Choice

Strategic Choice

Which of the following is a definition of strategic management? Strategic management refers to an approach to business planning based on the objectives of the various stakeholder groups affected by the organisation's activities. Strategic management refers to those aspects of management that are the responsibility of an organisation's most senior managers. Strategic management is concerned with the annual planning processes by which an organisation determines its annual targets and budget allocations. Strategic management consists of strategic position, strategic choice, and strategy implementation

Strategic management consists of strategic position, strategic choice, and strategy implementation