Introduction to Business Chapter 13

Which of the following best describes department stores?

a. A department store is a large product line retailer organized into smaller, convenience-focused components. b. A department store is a large product line retailer organized into smaller, bargain-focused components. c. A department store is a large product line retailer organized into smaller, producer-focused components. d. A department store is a large product line retailer organized into smaller, product-focused components. Correct e. A department store is a large product line retailer organized into smaller specialty stores.

Which of the following best characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

a. Advertising is,inexpensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns. b. Advertising often produces little return whereas personal selling, at its best, is always dependent on the clients that a seller has. c. Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals. d. Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion. e. Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized. Correct

Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?

a. a supplier b. producer c. cooperative d. retailer e. broker Correct

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company. Which title best describes her selling role in the computer manufacturing distribution mix?

a. a union b. a cooperative c. a customer d. a retailer e. a wholesaler Correct

Phillip is an independent intermediary who deals in the local produce market of northeast Ohio. Over the years, he has formed long-term relationships and come to represent several farmers in the area in the negotiation of sale of their produce to local grocery stores. Which of the following titles best describes Phillip's role in the distribution mix of northeast Ohio produce?

a. customer b. retailer c. sales agent Correct d. stock broker e. direct marketer

Which of the following denotes small retail stores carrying only one product line or category of related products?

a. department stores b. bargain retailers c. supermarkets d. convenience stores e. specialty stores Correct

Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?

a. direct distribution Correct b. retail distribution c. wholesale distribution d. distribution by agents e. distribution by brokers

A farmers' market is an example of which type of distribution channel?

a. direct distribution Correct b. retail distribution c. wholesale distribution d. distribution by brokers e. distribution by sales agents

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

a. distribution mix Correct b. transportation strategy c. merchandising system d. marketing plan e. None of the above

Which of the following concerns finding the most effective techniques for communicating information about and selling a product?

a. market share b. cost plus pricing c. promotion Correct d. bulletin board e. customer relations

An online store is an example of which type of intermediary?

a. marketer b. sales agent c. broker d. wholesaler e. retailer Correct

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

a. physical distribution Correct b. promotion c. retailing d. transportation modes e. product placement

Which of the following describes two of the primary objectives of promotion?

a. positioning and communicating information Correct b. making and developing new uses for products c. developing new uses for products and manufacturing d. manufacturing a product and eliminating competition e. eliminating competition and intermediaries

Within which of the following storage facilities would one expect to see the widest variety of products stored?

a. private warehouse b. public warehouse Correct c. food storage facility d. a lock up facility e. specialty store stockroom

A firm that wanted to boost consumer buying for a short time would use which of the following strategies?

a. sales promotions Correct b. investment c. trade shows d. pay increases e. missionary selling

Which of the following is NOT a type of sales promotion?

a. warranties Correct b. coupons c. point-of-sale displays d. trade show displays e. free samples

In which of the following bargain retailers do the public view display samples, place orders, and wait briefly while clerks retrieve orders from attached warehouses?

a. wholesalers b. catalog showroom Correct c. mom and pop store d. resale club e. bond house