ISM3004 Exam 2 ALL

cable grades

"CAT" ratings

The development team will take one computer and configure it exactly the way they want it. Everytime a new desktop is set up in the cloud, it instantly receives that _____ ______

"gold image"

Kbps (Kilobits Per Second)

(10fi4bps=1kb)

Mbps (megabits per second)

(10fi4kbps=1kb)

Gbps (gigabits per second)

(10fi4mbs=1kb)

For the versions of 80fi.11 below, what is the bandwidth? What radio spectrum is used?

-54 mbps; fi.4 GHz (radio frequency)

What are the characteristics of BYOD program? What are the benefits of BYOD?

-Employees given allowance and responsible for buying proper IT equipment for themselves -employee responsibility

Two examples of total server failure:

-Key non-redundant component broken -Software crash

What are the components of direct cost?

-MGT: software, hardware, facilities, IT -Operations: Support, security, desktop mgt -Admin -costs you can see, measurable

Methods for application deployment

-Manual workflow -Automated workflow

What are three motivations for properly managing computers at work?

-Tco-save big dollars on each machine by managing them well direct costs only-save 15 percent indirect and direct- save 54 percent -compliance: we must carefully manage machines and have records to prove they are correctly managed in compliance with the laws and regulations that affect us security: you can't secure something unless you're managing it

what is remote wipe? how is it different for lightweight approach vs. full EMM suite?

-Wiping data from the phone -Lightweight: If you lost your phone you would wipe all the data since corporate data and personal data are intermingled without a barrier -EMM: So, if you were to lose your phone, it could wipe strictly the corporate data, not the entire phone

What two factors are likely to motivate corporate technology purchasing?

-business requirements -minimizing TCO (total cost of ownership)

4 key user types

-data entry 5% -task oriented- largest user group -knowledge worker- 20% -power user- 1%

What are two typical characteristics of BYOD programs?

-employees provided an equipment purchase allowance -employees responsible for maintaining their own IT

What hardware and software can the solve ergonomic problems

-hardware: ergonomic keyboard-keyboard at natural angle -pointing devices- natural pointing devices -monitors- high quality monitor -software: speech recognition, keyboard hotkeys replacing mouse, -breaks: reminder, auto-direct, exercise

What installation recommendations were made?

-hire a skilled certified contractor -get tests results to verify that they meet the CAT rating -label and documentation is accurate -use quality parts

What are EMM's key capabilities?

-security: password enforcement, inactivity lock, audit trail/ logging, jailbreak detection -software distribution: app downloaded, app verification, app update support, app patch support -policy/compliance management: deny noncompliant devices, external storage, restrict new apps, control web access, cost containment -inventory management: basics must know whats our there, hardware information, who owns it, software information -advanced: monitor performance, battery life, memory utilizations, configuration change history, lost phone recovery, migrate user to new mobile -automated alerting: notify help desk, enhance logging analysis

what the solution address power reliability problems

-surge protector -UPS-uninterruptible power supply a battery pack that charges itself

What are the components of indirect cost?

-training, repair -cost of productivity to the end user

Your company uses a BYOD approach for smartphones. They're also implementing a new EMM (enterprise mobility management) program that will be mandatory. Scenario #1 -- the company wants to do EMM as cheaply as possible, ideally not spending any more money on software licenses than they already do. Which option fits this scenario best? Scenario #2 -- now suppose that the company wants to have an EMM system that will allow them to remotely wipe out all company data on employee smartphones without affecting employee data. What capability do they need for this scenario?

1) lightweight approach 2) Containerization

Your company has adopted a "Locked, Well-Managed" PC management style, as characterized by this week's lectures. What is your annual TCO for only Direct Costs?

1,723

Your company has adopted a "Locked, Well-Managed" PC management style, as characterized by this week's lectures. What is your annual TCO for only direct costs?

1,723

Your company uses a BYOD approach for smartphones. They're also implementing a new EMM program that will be mandatory. Scenario #1 - The company wants to do EMM as cheaply as possible, ideally not spending anymore money on software licenses than they already do. What option fits this scenario best? 1. _____________ Scenario #2 - now suppose that the company wants to have an EMM system that will allow them to remotely wipe out all company data on employee smartphones without affecting employee data. what capability do they need for this scenario? 2. _______________

1. light weight approach 2. containerization

average 21-year-old has spent about ___ hours on their mobile phone

10,000 hours

What wireless signal range should you expect to receive indoors?

100 ft of range

Average 21-year-old has spent about _____hours on a mobile phone

10000

Annual TCO savings for direct costs that are well managed?

15%

Total cost for direct cost of managed PC

1700

Your manager says that your company doesn't need to have a Facebook presence because "only kids use Facebook." You politely disagree, telling the manager that "Actually, about _____% of Facebook users in the United States are over age 45."

30

Roughly ___% of US Facebook users are aged 45+

30%

roughly ___% of US FB users are age 45+

30%

TCO meets environmental responsibility... according to Gartner Research, we can *reduce electricity costs* by about ______ in a *well-managed* scenario.

35%

TCO meets environmental responsibility... according to Gartner Research, we can reduce electricity costs by about ______ in a well-managed scenario. 70% 35% 90% 5%

35%

Total cost for indirect cost of managed PC

3500

Annual TCO savings for direct costs and indirect costs that are well managed?

43%

Total cost for indirect cost of unmanaged PC

6500

54 mbps 5 GHz

802.11a

There are a lot of 2.4GHz cordless phones in the your office suite, plus a microwave oven. You seem to remember that these devices can interfere with some WiFi networks. You head down to the local electronics superstore to buy wireless networking hardware. Given your concerns about interference, which of the following should you buy?

802.11ac

11 mbps 2.4 GHz

802.11b

54 mbps 2.4 GHz

802.11g

150 mbps 2.4 and 4 GHz

802.11n

433 mbps 5 GHz

802.ac

_____% of the time that Americans spend on their smartphones is spent using apps, but the vast majority of that time is spent (85%) is spent on just ___ non-native apps installed from an app store.

90%, 5

______% of the time that Americans spend on their smartphones is spent using apps, but the vast majority of that time is spent (85%) is spent on just ____ non-native apps installed from an app store.

90%, 5

Access Point. A radio beacon with an ethernet plug on it.

AP

No downtime-gives a performance boost during normal operations

Active/active clustering

user account types

Administrative: Very powerful account type, can change system settings. Standard User: Can log in and use applications

bits per second

BPS

Best choice for smartphones?

BYOD

Best choice for tablet?

BYOD

You have a single cable. Avoid this by having multiple paths so that there are multiple routes.

Backhoe problem

capacity of transmission in a fixed period of time

Bandwidth

separate personal from business: apps, data, email selective wipe encrypt work container barrier between containers

Benefits of containers

What does BYOD stand for?

Bring Your Own Device

How does image deployment reduce TCO

Build "Gold Image" once, deploy repeatedly

which are appropriate for use today

CAT 6 and above

The fee you pay the vendor for each printed.

CPI

I pay a penny or so for each piece of paper that comes out of the printer, share printers

CPI (cost per impression)

multiple servers sharing the same file storage

Clustering

Solution to Total Server Failure

Clustering Network load balancing Virtualization

Why should companies listen to the buzz on public social networks like Facebook and Twitter?

Companies that carefully monitor the social world can detect problems before they overcome the company Can use social media as a way to listen to your customers support needs. @nikesupport.

o What is benchmarking? Who should you compare your organization against? What are you comparing?

Compare against your competitors. § Identify your peers and their social media channels · How big of a following do you have compared to your peers? · How does your weekly engagement compare? · Learn what your peers are doing and how you compare to them

a standard unit of software that packages up code and all its dependencies so the application runs quickly and reliably from one computing environment to another.

Containers

Inside of the cable there are four pairs of wires. Each pair is twisted together.- Wires are twisted in a very specific manner, to minimize interference from one pair of wires to the next pair. - This maximizes the likelihood that your data will get across the wire safely.

Copper Ethernet Cabling

What is Microsoft Group Policy's role in managing systems at work?

Creates and manages settings for groups of users

the technology that converts hostnames like www.espn.com into IP addresses like 199.181.132.250

DNS

Temporary employees-

DaaS, because you don't want to buy a bunch of machines that people will only use for a short time period. BYOD client

Desktop as a Service (form of VDI)- virtualizing the hardware of your desktop and putting it in the cloud (putting it on a SERVER with powerful RAM, CPU, etc.); We pay someone else to it for us- cloud: virtual desktop, data storage, well managed, secure

Daas

· Laura describes a social media manager's work in terms of 2 key components

Development and execution

Which operation in the formula below will Excel calculate first? =A1-B1/2

Division

Internet's equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses

Domain Name Servers (DNS)

the number of pages/ month that a printer is designed to produce

Duty Cycle

the set of people, processes and technology focused on managing mobile devices, wireless networks, and other mobile computing services in a business context.

Enterprise Mobility Management

relating to or designed for efficiency and comfort in the working environment; the science of fitting workplace conditions and job demands to the capabilities of the working population

Ergonomics

-10mbs -was the desktop standard in the 1980's

Ethernet Bandwidth: legacy

-100mbps -fast ethernet emerged and became a longtime desktop standard (servers, infrastructure)

Ethernet bandwidth: fast ethernet

How is fiber optic ethernet cabling used?

Fiber Optic Ethernet Cabling

backup all data/ images; done quickly

Full backup

____-__ ______ became available and is still used as the desktop standard (infrastructure, not used on high-end servers)

Gig-E - 1gbps

Your spreadsheet contains a great big table that runs from column A-T and rows 1-5000. Your cursor is currently on cell C1 and you want to get to T5000, so you press _______ and the cursor jumps to T5000 instantly. -Hold down the SHIFT key while pressing the down arrow key. -Press down on ALT key and CTRL key while pressing the down arrow key -Hold down the CTRL key while pressing the PAGE DOWN key -Hold down the CTRL key while pressing the END key.

Hold down the CTRL key while pressing the END key.

Suppose that you are working in an Excel file that has numerous worksheets. You're currently viewing the top worksheet and want to go down to the next sheet. Which of the following keyboard shortcuts can be used for this? -Hold down the SHIFT key while pressing the down arrow key. -Press down on ALT key and CTRL key while pressing the down arrow key -Hold down the CTRL key while pressing the PAGE DOWN key -Hold down the CTRL key while pressing the END key.

Hold down the CTRL key while pressing the PAGE DOWN key

existed before switch; when a device sends information into a ____, that information is broadcast on every port simultaneously (creates a security risk)

Hub

You make the call: road warrior

Hybrid?

foundation protocol that allows billions of devices to operate all over the world

IP Address

Backup only files that have been changed. They clear the archive bit.

Incremental backups

networking pieces that are used to connect larger parts of the network together (the guts of the network)

Infrastructure

-the ultimate WAN -uses IP address

Internet

In their 2021 research, Lutz and Halloran looked at the relationship between a customer 'liking' a company's social media content and the value of that customer to the company. What was the impact of a 'like' on customer value over a three year period? It decreased No impact It increased There was no statistically significant relationship.

It decreased

Your company has a lot of Mac computers. In an effort to contain TCO, management wants to implement a world-class system for managing its Mac computers. Which system best fits that business requirement? JAMF VDI S.M.A.R.T. Group policy SCCM

JAMF

Your company has a lot of Macintosh computers. In an effort to contain TCO, management wants to implement a world-class system for managing its Macintosh computers. Which of the systems below best fits that business requirement?

JAMF

Network covering a limited geographical area, such as a single building

LAN

network that is spread across a limited geographical area uses MAC address

LAN: Local Area Network

The core of the Internet is incredibly fast. By contrast, many users have unacceptably slow links to the Internet. What term is used for this problem?

Last mile

When considering the TCO of corporate PC ownership, what are components of indirect cost?

Lost user productivity due to downtime

This app contained a powerful combo of spreadsheet, graphics, and data management. It was so popular that CFO Magazine called it the "killer app that ignited the personal computer revolution." Apple SuperCalc Microsoft Excel VisiCalc MultiPlan Lotus 1-2-3

Lotus 1-2-3

Which CAT ratings are obsolete and should not be used for business today?

Lower than CAT 5

Uniquely identifies a node from every other one on the planet; however provides no information about its location

MAC address

a hardware address that is a unique to every Ethernet or Wifi address on the planet; have a long 48 digit binary number, tells you who the person is, but does not give you geographical location

Mac Address

Email server application

Microsoft Exchange Server

An infrastructure that allows you to implement specific configuration for users and computers

Microsoft Group Policy

Why is it difficult for companies to listen to public social networks?

Millions of conversations occurring, hard to find the data you're truly interested in.

What are the two components of "Response"?

Monitoring (a type of informative dashboard that lets you know what's happening) Examples: Google Alerts TweetDeck HootSuite Social studio Engagement: once you have detected something, you need to engage it. Fast, efficient engagement, understanding trends and adapting.

Solution to LAN hardware failure

Multiple NICs

Network Interface Card; device thats built in to your computer that connects you to the network

NIC

any device that is connected to a network

Node

500 ft of range

Outdoors

Software and hardware that are scattered around the organizations and will detect and report problems on client machines before it causes problems for the user, before it generate cost, and downtime

PC instrumentation

"Awareness" - What risks are posed by unaware users? How can S.M.A.R.T. help fix that?

Personal use (creating false online identities to promote) Untrained Bad habits

You're going to install a couple of networked security cameras in your office building. It's expensive to put 110 volt electrical outlets by each camera, so you want to use the Ethernet cable to provide both electricity and data to the cameras. Which of the following technologies will solve that problem?

PoE

multiple inexpensive hard drives; Solution to HD failures

RAID

exactly 2 hard drives data is written on both drives simultaneously Fast Simple Expensive

RAID1 (Mirroring)

3 or more drives data is written on all but one drive More scalable More complicated Less expensive "Parity"

RAID5

Why is it important that the Team be a real job assignment? What are the team's goals?

Real job assignment that confirms to all job employees that social media is actually important to the company and we are willing to spend some money on it.

What are the three R's of social media policy?

Representation: your employees need to understand whether they are not allowed to speak on the behalf of the firm. May be legal Responsibility: employees have to be prepared to take responsibility for their actions on social media Respect: Employees and customers need to be respectful and ethical. o Example: Warrington Social Media Policy

APs purchased by end users/employees instead of the corporation

Rogue APs

is a technology built into a lot of hard drives so that when the hard drive starts to have the indication that it is going to fail soon, it notifies the administrators so that they can warn the user about the pending drive failure. Rescue the data while there's still time and swap out the failing drive with a new drive and put the data back on it.

S.M.A.R.T.

Guarantee the vendor makes about uptime, how quickly they repair printers, etc.

SLA

the provider must make sure each device has a least this level of up time. When a problem is reported, somebody must show up to fix it within x period of time. if printer cannot be repaired within x period of time, it must be replaced in y period of time. (an understanding of what good service looks like).

SLA

survey what is out there, google yourself

Self branding

What is S.M.A.R.T.

Self-Monitoring, Analysis, and Reporting Technology

Key defining factor that makes a computer a server

Server software

Your friend Jill is the network manager for a large company. She's heard reports that some users are unhappy about poor WiFi performance in their part of the building. Which of the following is Jill's best first step to help those users?

Site Survey

To determine locations for AP; prevents pockets of unconnected areas

Site survey

Define the acronym S.M.A.R.T.

Social Media Awareness and Response Team

allows different devices to connect together by plugging into multiple ports on a single ________ board; knows exactly which Mac address is on each port. so information is sent to a specific part instead of all ports.

Switch

Which of the text functions covered this week will discard excess blanks?

TRIM()

One of the other managers at work says that a PC costs the business $1,000. How would you respond to that comment?

The $1,000 PC is a myth.

One of your coworkers emails you a spreadsheet. When you open the sheet, you discover that a cell is displaying #######. Why?

The column is too narrow to display the data.

You make the call: power user

Thick client

traditional PC model, very complicated, everything occurs on the end-user device, lots of labor powerful cpu lots of ram, data storage, software, complex, high too, client is also used to access daaS/vdi, byod

Thick client

Uses VDI or DaaS so that all the processing or work is done on a *server* -the only thing occur at the client is input and output -server complex but client simple -more security - TCO may be lower -more forms

Thin client

You make the call: task orientated

Thin client

You make the call: temporary employee

Thin client

Scenario: Your company needs to hire about 100 short-term contract workers. They start work in a few weeks and will only work for the company for 90 days. You make the call! Which of the options below makes the most sense for this use case?

Thin client with DaaS

What does TCO stand for?

Total cost of ownership

One of your coworkers emailed you a complex spreadsheet that looks questionable. The computation result displayed in cell J23 is particularly weird. What Excel formula auditing function would you use to show how the data flowed into the formula in J23? -Relative cell references -Trace Precedents -Trace dependents -Conditional formatting

Trace precedents

(T/F) Thin clients typically have lower break-fix cost than thick clients, especially when you consider both direct and indirect costs

True

Thin clients typically have lower break-fix cost than thick clients, especially when you consider both direct and indirect costs

True

Solution to a power outage

UPS

Your small business is in a building that experiences a lot of unexpected power outages. Whenever this happens, the servers crash and you lose money. Which of the following could help solve that problem?

UPS

uninterruptible power supply or uninterruptible power source; an electrical apparatus that provides emergency power to a load when the input power source or mains power fails.

UPS

unshielded Twisted Pair; RJ45 connectors

UTP

You want a spreadsheet with your sales peoples' names listed across the top row. "Alvin" should be in B1, "Bailey" in C1, "Carlos" in D1, etc. Your assistant goofed and typed them down the first column, as you can see below. What do you do to fix this?

Use Paste Special: Transpose

Your company has just bought a new facility near Sarasota, Florida. There are two buildings, which are about 500' apart. The buildings have very thick steel and concrete walls to protect against hurricanes. You've been told that lightning storms are common in the area. You want to setup a LAN that includes both buildings. Given the facts above, what would be the best way to connect the two buildings?

Use fiber optic ethernet cable

single biggest cost of data loss

User error

Virtual Desktop Infrastructure- work occurs in a virtual desktop somewhere else; we do it ourselves

VDI

video and voice

VTC

voice only

VoIP

network that is a spread across a large geographical area

WAN: Wide Area Network

· What two key questions should an organization ask when selecting social media platforms?

Who is our target audience What are we advertising

· Passive approach to self-branding. Be able to explain to somebody how they would use this approach to self-branding.

You making sure that there is nothing on social media that can hurt you or your career opportunities. Cleaning house Don't post anything illegal avoid posting photos that may give potential employers a negative impression Avoid being excessively opinionated Be honest

You have been asked to setup an ergonomically-correct workstation for a new employee. How should the monitor be positioned? (a) the top of the monitor should be at eye level (b) the middle of the monitor should be at eye level (c) the bottom of the monitor should be at eye level

a

One of your friends watched Laura Vickery's lectures and has decided to use the passive approach to self-branding. Several actions are listed below, select all actions that are appropriate for the passive approach to self-branding. (a) Make sure that your online content is honest in the way it portrays you (b) Hire a professional photographer to create an epic profile photo of you. Use that photo on LinkedIn, Twitter, Facebook, etc. (c) Clean house - get rid of potentially damaging online content

a, c

Social Media advertising is increasingly prevalent. Laura suggested that you ask yourself 2 questions before you spend money on social media advertising. These questions are intended to make sure you spend money on the right channel and get the best results. Select 2 questions from the list below. (a) What are we advertising? (b) What social media platform has the most users? (c) Who is our target audience? (d) What is the newest, coolest platform? (e) What social media platform has the lowest price per view?

a, c

Laura Vickery described a social media manager's work in terms of two key components. a. The Development side of her job includes tasks like ________ b. The Execution side of her job includes tasks like _________

a. Researching a peer organization's Facebook page to see what they're doing . b. Launching a social media project to strengthen the organization's brand .

Some downtime-online one running at a time

active/passive clustering

OS + Applications + Settings

an "image"

who should be trusted to do patch management

automated system

What is the method for patch management

automated systems; controlling users, tuning system settings

What are the 3 R's of Social Media Policy? Select all. (a) Restrictions (b) Responsibility (c) Representation (d) Rivalry (e) Respect (f) Responsiveness

b, c, e

Based on recent reports, select all of the following statements that are correct. (a) 25% of spreadsheets used by large companies have "material defects" (b) 88% of all spreadsheets have errors in them. (c) spreadsheet errors are extremely rare (<5%) (d) 50% of spreadsheets used by large companies have "material defects."

b, d

Suppose that you're a busy social media manager working for a chain of craft stores called CraftWorld. Below are some of the things you did today. Select the term that best describes each of those activities. Your top competitor is HobbyHeaven. You compare your Facebook following vs. theirs to determine who has more likes, fans, and posts. This is an example of _______. You sell a lot of product to school teachers, so you decide to check Twitter and Instagram for the hashtag #TeacherLife to see what they're posting in hopes of learning more about what's interesting them right now. This is an example of _______.

benchmarking; audience research

By contrast, what factors typically drive corporate purchases of IT?

business requirements (primary) TCO

how do standardized purchasing agreements reduce IT acquisition costs?

buying in volume = discounts

When considering the TCO of corporate PC ownership, which of the following are components of indirect cost? (a) IT Software (b) User Software (c) Lost user productivity due to downtime (d) Desktop Management (e) Electricity

c

Select all of the following which are typical characteristics of BYOD programs. (a) company-wide standardization drives down purchase price for employees (b) company purchases and distributes equipment to employees (c) employees responsible for maintaining their own IT (d) employees provided an equipment purchase allowance

c, d

Based on the content presented this week, select all of the following factors which are likely to motivate corporate technology purchasing. (a) preference for most powerful hardware available (b) personal gratification (c) business requirements (d) preference for latest model (e) minimizing TCO

c, e

Why is backwards compatibility good?

can connect newer versions to older versions

How does IT learn about PC problems

central management control, S.M.A.R.T.

Client asks server for something-does not provide any information

client-server service model

settings that affect a specific computer no matter who is using it

computer settings

well-managed management style

configured and managed by IT group, meets business requirements, locked, user cannot change

What factors led to the consumerization of IT?

consumer devices wanted for corporate business; BYOD, people wanting to use their own devices because they were helped with productivity in work

Task-oriented worker-

corporate thin client because they are going to need basic devices to the simple task

what are the typical characteristics of a "managed print program" such as UF's printsmart program

cost per impression- CPI networked printers service level agreement- SLA on-site support and spare parts potential savings for significant savings 60 percent

intentionally registering a domain name to profit from someone else's firm name or trademark

cybersquatting

Purpose of PC instrumentation

detect and report PC problems

what are the key rules for ergonomic computer work areas? (monitor location, posture)

distance to monitor: 15 to 20 inches monitor height notebook computers posture: sit straight, relaxed shoulders, good quality adjustable chair standing

is it heavy duty or light duty, how many pages per month is that printer designed to produce reliably month after month

duty cycle

direct costs relate to

equipment and labor

where is WPA2 used

everywhere

Which of the following is a valid cell range in Excel? (a) A3-B45 (b) A3\B45 (c) A3B45 (d) A3, B45 (e) A3...B45 (f) A3:B45

f

(T/F) One key takeaway from REI's #OptOutdoors campaign is that the timing of a social media platform is not very important.

false

(T/F) The Old Guard platforms are fading out, so social media managers should begin deleting those accounts and moving to new platforms.

false

best practice for account types

give user standard account

benefit of peer-to-peer model

good for small businesses

SLA

guarantee the vendor makes about uptime, how quickly they repair printers, etc.

road warrior

hybrid, thick client traiditional pc plus daas

How does consumerization impact corporate IT?

influence of BYOD

Best choice for notebooks?

it depends on the situation

what "world-class" system was mentioned for managing Macs?

jamf

benefit of patch management

labor savings

What common 2.4 GHz devices interfere with WiFi networks?

microphones phones baby monitors

What are leading management systems?

microsoft system center configuration manager jamf ibm bigfix landesk

Do more Americans access the Internet using a mobile device or a traditional computer?

mobile device

Database server applications

mySQL Oracle SQLServer

the $1000 PC is a

myth

Collection of devices connected together via communications devices and transmission media

network

is WEP secure

no

Duty cycle

number of pages printer can produce monthly

· Be able to explain the key takeaways to REI's campaign.

o #optoutside. § Encouraged employees to go outside and enjoy nature. § Encouraged America to go outside. § REI still had sales even though they featured a black screen on their website o Big thing: § Be authentic: true to their brand § Be relevant: relevant in culture, relevant to their audience § Put your money where your mouth is: paid their employees to take day off § Be bigger than social media: go outside instead of going on social media

· What should an organization consider when deciding which social media platform to use for advertising? Understand the reasoning behind the examples that Laura provided in the lecture.

o Facebook o Twitter o YouTube o Instagram: very visual platform, so food works great on Instagram. o Snapchat o Pinterest: great place for do it your self-crafts so home depo may advertise here.

Why do organizations need both "goals" and "strategy" for social media? · How are these different? Which comes first? Be able to provide examples of each.

o Goals: § Where are we going? The destination. You need to pick your destination, how are you going to support the goal of your organization. Where you want to be. RSVPing to an event, are you going to be a leading brand, liking, favoriting, sharing, you want 100 clicks on an article that you post. o Strategy: How are we getting there? How are we actually going to get to the destination? Are you going to entertain the audience, feel sadness, come up with specific tactics, evoke pride?

· Who should review a social media policy before implementing it?

o Have your human resource department review it o Have a lawyer review it.

· How can social media help - or hurt - your personal brand?

o Help: linkedin, lets career employer see your experience. It is clean, professional, what you have accomplished. o Hurt: having inappropriate photos of yourself, not professional, partying, etc.

· What does Laura mean when she says, "it's never about the tools"? What's really important?

o It's all about what the tools can do for you. § Call it a toolbox. § Decide what tool will help you conquer your goal. § Old Guard: Facebook, LinkedIn, Launched in 2003.

· What three tips did Laura give for maximizing the chance that your audience will engage with your content?

o Make your content awesome § Awesomely RELEVANT § Awesomely AUTHENTIC: Many people do not trust advertisements. § Awesomely IMPRESSIVE

· Should organizations abandon the Old Guard tools in favor of the newer platforms? Why / why not?

o No because if you're audience is still using that platform; you should keep using that platform.

How does Facebook's social media algorithm determine whether your post is seen by your audience? (May need to read article)

o Relevancy score: four different factors § Who posted that? Mother, father, brand § When was it posted? Most recent content gets bumped up first § Interactions posts? Posts with more interactions will get a higher placement on Facebook. § Type of posts.

· Why is it important for an organization to have a social media policy?

o Sets the stage and defines the area users can play in o Protects your organization in the event of legal trouble No way to know what situations may arise The risks are uncertain Organizations operate without definitive guidance

How can social media advertising help an organization reach its goals? (Review 7.12 for this answer)

o Social media goals: § Guarantee your post gets seen by more people by paying. Promoted tweet Promoted pin o Business goals clicks on your website Objective advertising Conversions - click and do something on your website Pick the type of advertising you want.

What is meant by "engagement feeds reach"?

o The more people that engage with the more people will see it

networks divide data into _________. they are sent out and put back together when they are received by the receiving node

packets

an area of systems management that involves acquiring, testing, and installing multiple patches (code changes) to an administered computer system code changed; apps and OS needs to be installed reliably and properly since bugs can happen. need security

patch management

Which of the following terms best describes a network where each computer has the ability to both share and use resources?

peer-to-peer

Everyone is a client and a server

peer-to-peer service model

what factors impact printer TCO

printer acquisition consumables: ink, paper repairs: warranty, duty cycle maintenance: DIY vs. contract remote monitoring user support

Rules that govern networking communications

protocol

rules that control network communications

protocol

Why is backwards compatibility bad?

reduced speed

Problems with Peer-to-Peer model

reliability scalability no backups

What are IT related risk factors?

repetitive stress posture

what do you do if you have WEP security

replace it

a specialized computer with multiple network ports and specialized software that is used to interconnect networks

router

what are the implications of mobile device BYOD for business? (a.k.a headaches)

securing corporate data and email ensuring regulatory compliance cost of supporting byod

a device that's attached to a network whose purpose is to provide a service to other nodes

server

What is the key defining factor that makes a computer a server?

software

What is the single most expensive component of direct cost?

software 2000

Mr. Olson recommends users be assigned to the ______________ ______ account type as a best practice. This should reduce support costs.

standard user

You need to reduce PC support costs. Fortunately, you remember from ISM3004 that assigning users to the ________________ account type is a commonly-used best practice that typically reduces support costs.

standard user

best choice for desktops?

standardized corporate devices

What factors typically drive personal purchases of IT?

style and whim. if it feels good, do it! flavor of the day (new and fresh) hot rod syndrome (fastest on market)

what power reliability problems affect our IT devices?

surges, brownouts, blackouts

How do these pieces connect together to build a typical Ethernet LAN

switch recognizes MAC address and sends information to those specific devices by breaking the data down into packets with the destination MAC address in the header. Then the switch sends it to the correct port (Switch + node + node = LAN ; Switch + Switch + 4 nodes= LAN)

what can a "lightweight approach" to EMM do for you? What does it require?

take advantage of features that are built into most mobile phones together with server capabilities to manage access to services: 1. pins- enhanced security, 2. can require encryption, 3. remote wipe

immersive audio/video experience using multiple large-screens and HD video - "feels like you're there"

telepresence room

what does an IP address look like

tells you who the person is, and gives you geographical location.

CPI

the fee you pay the vendor for each page printed

what ergonomic problems face notebook/ laptop computer users

the monitor is not at eye level, neck problems, weight

You have been asked to setup an ergonomically-correct workstation for a new employee. How should the monitor be positioned?

the top of the monitor should be at eye level

how does the hybrid scenario work

they choose a device of their choice with all the power they need, applications they are accustomed to. DaaS to give them access to standardized applications and allow them to store data on corporate servers.

Mr. Olson is fond of his new MacBook Pro 13. It's the lightest, most powerful laptop he's ever owned. He doesn't even have a desktop computer anymore. That device is an example of a [thin/thick] client.

thick client

Mr. Olson is mighty fond of his new MacBook Pro 13. It's the lightest, most powerful laptop he's ever owned. It's so powerful that he doesn't even have a desktop computer any more. That device is an example of a ___________ _______.

thick client

indirect costs relate to

time loss

end user can do anything, download applications, total power

unmanaged management style

Power over ethernet (PoE)--what is it?

use a switch to send power over ethernet wires (used in phones on network)

100 gbps

used only for infrastructure

40-gbps

used only for infrastructure

the single greatest cause of lost data.

user error

specific settings that a user follows

user settings

What is VDI?

virtual desktop infastructure

Why is ergonomics important

we are physical beings, our bodies have capabilities, limits, strengths. we seek that the workplace fit our job/capabilities and that maximizes our health and wellbeing.

Your company has a main office in Florida, plus satellite offices in Georgia and Alabama. You also have a highly mobile group of salespeople that are constantly traveling to visit clients across the US. The IT group is building a traditional WAN using dedicated data circuits. Select all of the following statements that are true.

we will be able to securely send data from the main office to the Georgia office

supports voice and video, but PC data sharing is the star!

web conferencing

how does the consumerization of IT impact mobile devices in the corporate environment?

whatever we buy as our consumer devices like iPhones, androids, iPads, we want to use that same device for work. BYOD

device that requires a person to operate it

workstation

is WPA2 secure

yes

o What activities make up the Execution component?

§ Communications campaigns: broad campaigns that cover more than just social media. · Might be email component. § Social media campaigns: only social media, not involving web or email. § The daily grind: posting about a new article, taking photos, sometimes manage this on a social media calendar. § Event coverage

o Do more Americans access the Internet using a mobile device or a traditional computer?

§ Mobile devices are dominant

What tools/tips did Laura suggest for monitoring/researching your audience?

§ Monitor specific hashtags on Twitter and Instagram § Add followers to Twitter lists § Follow your audiences' influencers § See what is trending on Twitter, Facebook, etc.

o What activities make up the Development component?

§ Research: o Figuring out, learning what others are saying. o Seeing what others are seeing. o See if people are tagging you or your company. o Peer research: o Looking at peers posts on social media and seeing what they are posting. · Industry research: o Techcrunch for example. What is happening in the social media industry. o There may be a legal battle o New trends o Platforms. § Strategy: · Big picture: come up with overall social media strategy for the entire college for the entire year. How much more engagement do we need? What can we do to get better? · Campaign: On a smaller scale, how can social media work into a campaign · Plans: Smaller than a campaign, how do I want to communicate with all the other submanagers at Warrington? Come up with a plan. § Management: Talking with people · Project meetings: how can social media help you or them. · Intern management: where you manage your intern.

What questions can be answered using audience research?

§ What are your audiences interested in? § What types of content are similar audiences interested in?

· Peer Research, what can you learn from looking at your peers' social media activities?

§ What are your competitors talking about? Benchmarking

· Active approach to self-branding. How is the active approach different from the passive approach?

§ Who is your audience? § Why? § What do you want them to see?

What questions should you ask yourself about your social media presence?

§ Would my social media presence hurt my career opportunities? · How would I describe myself based off what I have seen? · What would a potential employer think?' · Would it negatively impact the career I choose to land?

§ Why?

· Answer your audiences "why" question. · Why should we hire or even interview you? · Why should we trust you? · Answering the questions of why are you special? · Define question, answer the question.

§ What are your competitors talking about?

· Generally o What types of content are they posting? · Specifically o Answer a question, you may want to answer your own question

§ Who is your audience?

· Going to need to define your audience · Define the people you plan to market yourself to. · May be more than one audience · Look at company's social media pages and do homework to see how they use social media to find what is appropriate and what is not.

§ What do you want them to see?

· You want them to see you, your accomplishments, and your skills. · Make sure your photo is professional, good lightning, a professional photo.

Web server applications

Apache Microsoft IIS