ITC761-899 EXAM 3

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Interactivity

Which of the following would not be considered a contact point?

Intranet

Which of the following is not a major CRM application software vendor?

JDA Software

Major CRM software products include which of the following capabilities to support the sales process?

Lead management

What is the primary benefit to consumers of disintermediation?

Lower costs

The difference between push- and pull-based models is summarized by which of the following slogans?

Make what we sell, not sell what we make.

The universal standards of the Internet and e-commerce lower which of the following?

Market entry costs

________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

Native advertising

Which of the following companies uses the subscription revenue model?

Netflix

Which of the following is not an example of location-based services?

Netflix

Which of the following is not a major entity in Nike's supply chain?

Nike's employees

________ software modules seek to enhance collaboration between a company and its selling partners.

PRM

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Richness

Which of the following is not an example of a next-generation enterprise application?

SAP R/3

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.

SFA

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

Search engine

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Select the functions of the system you wish to use.

Which of the following is an example of a direct good in the automobile industry?

Sheet steel

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?

Social CRM

Which of the following statements about Net marketplaces is not true?

Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

The WMS that Haworth Incorporated uses is an example of which of the following?

Supply chain execution system

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

Supply chain execution system

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

Supply chain planning system

What event marked the beginning of e-commerce?

The first paid advertisements placed on a website

Schneider National is an example of which of the following?

Third-party logistics provider

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Website plan

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

add safety stock.

Customer service modules in CRM systems provide tools for:

assigning and managing customer service requests.

Enterprise software is built around thousands of predefined business processes that reflect:

best practices.

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

bullwhip

Operational CRM applications include tools for all of the following except:

calculating CLTV.

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

churn rate.

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

collaborative shopping.

Selling a customer with a checking account a home improvement loan is an example of:

cross-selling.

Pepsico using Super Bowl viewers to build an online video is an example of:

crowdsourcing.

To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:

customizing less than 5 percent of the enterprise system processes.

The total time it takes to complete a business process, from start to finish, is called its ________ time.

cycle

Removing the business process layers in a distribution channel is called:

disintermediation.

Distribution and delivery of products to retailers is part of the:

downstream portion of the supply chain.

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

dynamic

Which of the following best illustrates the transaction fee revenue model?

eBay receives a small fee from a seller if a seller is successful in selling an item.

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

free/freemium

Supply chain execution systems provide all of the following functions except:

generating demand forecasts for products.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geoinformation

Compared to digital goods, traditional goods have:

higher costs of distribution.

Enterprise systems improve management decision making in all the following ways except:

improving forecasts of consumer behavior.

The business value of an effective supply chain management system includes all of the following except:

increased inventory levels.

In the supply chain, components or parts are referred to as:

intermediate products.

In a ________ strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line.

just-in-time

All of the following are examples of supply chain inefficiencies except:

just-in-time production.

Using the Internet to find potential customers inexpensively for products that have low demand is an example of:

long tail marketing.

SFA modules in CRM systems provide tools for all of the following except:

managing customer service requests.

Airbnb uses the ________ business model.

market creator

CRM systems typically provide software and online tools for sales, customer service, and:

marketing.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace.

Major CRM products typically have all of the following service capabilities except:

order management.

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

planning; execution

Selling the same goods to different targeted groups at different prices is called:

price discrimination.

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

private industrial network.

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

procurement.

Market creators:

provide a digital environment where buyers and sellers can establish prices for products.

A supply chain driven by actual customer orders is called a ________ model.

pull-based

Walmart's continuous replenishment system is an example of a(n) ________ model.

pull-based

A supply chain driven by forecasts or best guesses of consumer demand follows a(n) ________ model.

push-based

The bullwhip effect can be countered by:

reducing information uncertainty.

Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except:

reducing the number of employees.

Transaction brokers:

save users money and time by processing transactions normally handled in person, by phone, or by mail online.

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

social media

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ________ system.

supply chain execution

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):

supply chain.

Marketing modules in CRM systems provide tools for all of the following except:

tools for assessing its selling partners' performance.

Information density refers to the:

total amount and quantity of information available to all market participants.

A ________ is an interaction with a customer.

touch point

Supply chain planning systems perform all of the following functions except:

track the physical status of goods.

All of the following are unique features of e-commerce technology, except:

transparency.

The ________ includes a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?

upstream portion of the supply chain

Which of the following revenue models generates almost all of Yahoo's revenue?

Advertising

Which of the following tools is used to analyze customer buying patterns?

Analytical CRM

Which of the following applications provides analysis of customer data?

Analytical ERM

Which of the following best illustrates the sales revenue model?

Apple accepts micropayments for single music track downloads.

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce

Craigslist is an example of:

C2C e-commerce.

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

CLTV

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Community provider

Which of the following statements about enterprise applications is not true?

Companies adopting enterprise applications can also save time and money by extensively customizing their applications to fit their business processes.

Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

Configuration tables

Which of the following is the last entity in the downstream portion of a supply chain?

Customers

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Demand planning

From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software?

Develop a new business model

Amazon.com is known primarily for its use of which of the following business models?

E-tailer

________ software modules deal with setting employee objectives, performance, and compensation.

ERM

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

ERP systems

Which of the following is an example of a company primarily engaged in B2B e-commerce?

Elemica

Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications?

Employee relationship management

CRM systems help businesses achieve which of the following business objectives?

Enhanced customer intimacy

Which of the following is not true about enterprise systems?

Enterprise software is expressly built to allow companies to support their existing business practices.

Supply chain inefficiencies waste as much as ________ percent of a company's operating costs?

25

According to a 2020 survey of 181 ERP users conducted by Panorama Consulting Group, 38 percent of ERP projects experienced cost overruns, and these overruns averaged ________ percent over budget.

66

Which of the following best illustrates the advertising revenue model?

Facebook provides a social network for free but shows sponsored content in users' News Feeds.

Which of the following is the largest mobile advertising market?

Facebook/Instagram