ITC761 Exam 3

Procurement involves all of the following except:

production scheduling

Compared to traditional goods, digital goods have:

A. a lower marginal cost of production on a per-unit basis

Pepsico using Super Bowl viewers to build an online video is an example of:

A. behavioral targeting

Airbnb uses the ________ business model.

A. community provider

Selling a customer with a checking account a home improvement loan is an example of:

A. cross-selling

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

A. marketspace

In digital markets:

A. menu costs are lower

Facebook's "like" button is an example of which of the following?

A. network notification

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

A. planning; execution

The difference between push- and pull-based models is summarized by which of the following slogans?

A. pull what we make, not push what we sell

Walmart's continuous replenishment system is an example of a(n) ________ model.

A. pull-based

A supply chain driven by forecasts or best guesses of consumer demand follows a(n) ________ model.

A. push-based

Which of the following is an example of a direct good in the automobile industry?

A. sheet steel

Which of the following statements about Net marketplaces is not true?

A. some net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners

The WMS that Haworth Incorporated uses is an example of which of the following?

A. supply chain execution system

What event marked the beginning of e-commerce?

A. the first paid advertisements placed on a website

Supply chain inefficiencies waste as much as ________ percent of a company's operating costs?

B. 25%

Which of the following applications provides analysis of customer data?

B. Analytical CRM

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

B. Corporate

Which of the following statements about exchanges is not true?

B. Exchanges are the most successful form of B2B commerce

All of the following are examples of supply chain inefficiencies except:

B. Just-In-Time Production

Major CRM software products include which of the following capabilities to support the sales process?

B. Lead management

What is the primary benefit to consumers of disintermediation?

B. Lower costs

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

B. Select the functions of the system you wish to use.

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ________ system.

B. Supply chain execution

Which of the following tools is used to analyze customer buying patterns?

B. analytical crm

Which of the following best illustrates the transaction fee revenue model?

B. eBay receives a small fee from a seller if a seller is successful in selling an item

The business value of an effective supply chain management system includes all of the following except:

B. improved delivery service

SFA modules in CRM systems provide tools for all of the following except:

B. managing customer service requests

Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except:

B. reducing the number of employees

The total time it takes to complete a business process, from start to finish, is called its ________ time.

C. Cycle

Enterprise systems improve management decision making in all the following ways except:

C. Determining the profitability of products

From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software?

C. Develop a new business model

Which of the following is not true about enterprise systems?

C. Enterprise software is expressly built to allow companies to support their existing business practices

Geoadvertising sends ads to users based on their:

C. GPS locations

Which of the following is the largest mobile advertising market?

C. Google

________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

C. Native Advertising

Which of the following companies uses the subscription revenue model?

C. Netflix

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

C. Supply chain execution system

Customer service modules in CRM systems provide tools for:

C. assigning and managing customer service requests

Removing the business process layers in a distribution channel is called:

C. disintermediation

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

C. free/freemium

Compared to traditional markets, digital markets have:

C. lower search costs

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

C. procurement

Market creators:

C. provide a digital environment where buyers and sellers can establish prices for products

A supply chain driven by actual customer orders is called a ________ model.

C. pull-based

The effort required to locate a suitable product is called:

C. search costs

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

C. search engine

A ________ is an interaction with a customer.

C. touch point

Supply chain planning systems perform all of the following functions except:

C. track the physical status of goods

Which of the following is a milestone for the website development phase of building an e-commerce presence?

C. website plan

Which of the following best illustrates the sales revenue model?

D. Apple accepts micropayments for single music track downloads

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

D. B2C e-commerce

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

D. Interactivity

Which of the following is not an example of location-based services?

D. Netflix

What is the difference between personalization and customization, as applied to e-commerce technologies?

D. Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?

D. Social CRM

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

D. asymmetry

Enterprise software is built around thousands of predefined business processes that reflect:

D. best practices

Supply chain execution systems provide all of the following functions except:

D. generating demand forecasts for products

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

D. geoinformation

Compared to digital goods, traditional goods have:

D. lower marginal costs per unit

All of the following are unique features of e-commerce technology, except:

D. personalization/customization

Selling the same goods to different targeted groups at different prices is called:

D. price discrimination

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

D. website plan

According to a 2020 survey of 181 ERP users conducted by Panorama Consulting Group, 38 percent of ERP projects experienced cost overruns, and these overruns averaged ________ percent over budget.

E. 66

Which of the following revenue models generates almost all of Yahoo's revenue?

E. Advertising

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

E. Bullwhip

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

E. CLTV

________ software modules deal with setting employee objectives, performance, and compensation.

E. ERM

Which of the following would not be considered a contact point?

E. Email

Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications?

E. Employee relationship management

Which of the following best illustrates the advertising revenue model?

E. Facebook provides a social network for free but shows sponsored content in users' News Feeds

In a ________ strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line.

E. Just-In-Time

Which of the following is not a major entity in Nike's supply chain?

E. Nike's employees

Major CRM products typically have all of the following service capabilities except:

E. Order Management

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):

E. Supply chain

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

E. Supply chain planning system

Schneider National is an example of which of the following?

E. Third-party logistics provider

All of the following are examples of social commerce companies except:

E. Uber

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

E. add safety stock

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

E. churn rate

CRM systems typically provide software and online tools for sales, customer service, and:

E. marketing

The bullwhip effect can be countered by:

E. reducing information uncertainty

Transaction brokers:

E. save users money and time by processing transactions normally handled in person, by phone, or by mail online

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

E. social media

Information density refers to the:

E. total amount and quantity of information delivered to consumers by merchants

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

ERP Systems

When did e-commerce begin?

A. 1995

According to small world theory, you are only ________ links away from any other person on earth.

A. 6

What percent of top retailers now have m-commerce websites?

A. 67%

Craigslist is an example of:

A. C2C e-commerce

Operational CRM applications include tools for all of the following except:

A. Calculating CLTV

Which of the following statements about enterprise applications is not true?

A. Companies adopting enterprise applications can also save time and money by extensively customizing their applications to fit their business processes.

Amazon.com is known primarily for its use of which of the following business models?

A. E-tailer

Which of the following is an example of a company primarily engaged in B2B e-commerce?

A. Elemica

Which of the following is an example of a private industrial network?

A. Elemica

In the supply chain, components or parts are referred to as:

A. Intermediate products

Which of the following is not a major CRM application software vendor?

A. JDA Software

________ software modules seek to enhance collaboration between a company and its selling partners.

A. PRM