Kyle Rondeau #25-36

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A customer asks Roger a question about a product, and he isn't sure of the correct answer. He immediately phones his supervisor to get the needed information. Which technique for building positive customer relations does this illustrate?

Be helpful

which of the following statements does not describe how the U.S. government is involved in business:

Ensuring a business's profitability

Which of the following is a customer relationship management practice:

Training employees

a business's organizational structure can sometimes have a negative effect on customer relationship management because

different departments have different methods.

Our economy has shifted from a service economy to a(n) ______ economy.

experience.

businesses can encourage customer communication by

offering incentives.

Which of the following is a benefit of customer relationship management:

the opportunity to create targeted marketing campaigns

customers tend to look at a business as a whole despite the number of _______ they experience.

touch points

In the modern business world, a growing number of interactions between businesses and customers are taking place

on the internet.

A main goal of customer experience management is creating

word-of-mouth promotion.

Which of the following is not an example of a customer relationship management initiative?

A new bonus system for the sales staff

When a business communicates customer-centric values and ideals to its employees on a consistent basis, it is developing its

corporate structure.


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