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According to the case study we watched and discussed on Nike in the What's Next section at the end of the video, what was the focus of Nike going to be? A) growing sales on their own turf B) selling more directly to final consumers online C) selling more directly to final consumers by opening their own brick and mortar stores D) All of the above

D) All of the above

Brand recognition, brand preference, and brand insistence are various levels of ____ A) Brand Equity B) Brand familiarity C) brand rejection D) Brand marks

B) Brand familiarity

________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market? A) Situation-related B) Determining C) Customer-related D) Qualifying E) Operational

B) Determining

By law, a firm may call a new product "new" for only a stipulated period of time. Such regulations are established by the_____ A) consumer product safety commission (CPSC) B) Federal trade Commision (FTC) C) Environmental protection Agency (EPA) D) US Department of justice (DOJ) E)food and drug adminstration (FDA)

B) Federal trade Commision (FTC)

During development step of new product development, a firm could develop a______ an early sample or model built to test a concept A) Creation B) Prototype C) embryo concept D) concept test E) ideatype

B) Prototype

The stage of the new-product development process in which marketers evaluate the firm's strengths, weaknesses, and objectives is A) Idea evaluation B) Screening C) Development D) idea generation E) Commercialization

B) Screening

28) Consumers remembering only what they want to remember is called ______. A) conscious response B) selective retention C) cognitive learning D) selective exposure E) selective perception

B) selective retention

according to Forbes, Which three industries were represented most in the top 100 most valuable brands A) Technology, finance, retail B) technology, finance, automotive C) technology, finance, Retail D) Finance, Automotive, retail

B) technology, finance, automotive

Which of the following is not a valid criterion of a "good" market segment? A) Remarkable B) Substantial C) Heterogeneous Between D) Homogeneous within E) Operational

A) Remarkable

4) The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people is called a(n) _____ A) culture B) personal environment C) opinion set D) learned set E) motivation

A) culture

a "dealer brand" is sometimes called a _______ brand A) private B) Local C) manufacturer D) regional E) national

A) private

a product assortment is: A) the set of all product lines and individual products that a firm sells B) a particular product within a product line C) a set of products that are closely related D) something offered by manufactures but not by retailers E) none of these alternatives is correct

A) the set of all product lines and individual products that a firm sells

Merging two or more submarkets into one larger target market as a basis for one strategy is known as the ____ target market apporach A) Multiple B) Compound C) combined D) blended E) Particular

C) Combined

56) Which of the following is NOT a major step in the learning process? A) Cues B) Response C) Dissonance D) Reinforcement E) Drive

C) Dissonance

is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 63) ______ A) Market positioning B) Mass marketing C) Market segmentation D) Implementation E) Strategic planning

C) Market segmentation

Which of the following statements does not accurately characterize new-product development A) some companies move too fast to launch a new product B) New-Product development has A high risk of failure C) New-Product development has a low risk of failure D) Some Companies move too slow to launch a new product E) New-product development is costly

C) New-Product development has a low risk of failure

44) When a consumer puts much effort into deciding how to satisfy a need, he engages in _____ A) limited problem solving B) intensive problem solving C) extensive problem solving D) routinized response behavior E) critical problem solving

C) extensive problem solving

23) The product life cycle is divided into four major stages. They are ______. A) concept introduction, market decline, market maturity, and sales decline B) market introduction, profit growth, market maturity, and profit decline C) market introduction, market growth, market maturity, and sales decline D) ideation, market growth, market maturity, and investment decline E) market penetration, market growth, market maturity, and sales decline

C) market introduction, market growth, market maturity, and sales decline

according to the text, "product" A) refers to goods but not services B) means a physical good C) means the need-satisfying offering of a a firm D) includes all the elements of a marketing mix E) all of these choices are good answers

C) means the need-satisfying offering of a a firm

The Process of marketing strategy planning is about______ A) figuring out how to offer products at the lowest possible price B) choosing the most profitable market opportunity, regardless of the firm's current abilities and resources C) narrowing down possible market opportunities to the most attractive ones D) identifying as many market opportunities as can be imagined E) creating products that managers like

C) narrowing down possible market opportunities to the most attractive ones

According to the video we watched on the premium dog market. which statement is true A) the total pet market is valued at $41 billion B) The pet market is the 2nd highest shopping category behind electronics C) The pet market grows 6% annually D) All of the above

D) All of the above

23) A(n) ______ is a person's point of view toward a product, an advertisement, a salesperson, a firm, or an idea. A) cue B) preference C) impression D) attitude E) belief

D) attitude

"Positioning" is a market management aid refers to: A) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers B) How a firm approaches customer relationship management C) a Product's ability to provide both immediate satisfaction and social responsibility D) how customers think about proposed and/or present brands in market E) All of these alternatives are true

D) how customers think about proposed and/or present brands in market

Industry sales are highest in which of the following product life cycle stages A) Market Introduction B) Market Development C) Sales Decline D) Market maturity E) Market Growth

D)Market maturity

Product line length indicates: the _____ A) total number of products that the company has to offer its customers B) The number of intermediaries involved in the distribution of all the offerings in a product line C) the number of product lines that the company has offer its customers D) the total customer lifetime value associated with the offerings in a product line E) The number of individual offerings in a product line

E) The number of individual offerings in a product line

35) The PSSP four-level hierarchy of needs includes A) physiological needs, psychological needs, safety needs, and personal needs B) psychological needs, financial needs, social needs, and personal needs C) physiological needs, psychological needs, social needs, and financial needs D) psychological needs, safety needs, social needs, and personal needs E) physiological needs, safety needs, personal needs, and social needs

E) physiological needs, safety needs, personal needs, and social needs

49) The Federal Fair Packaging and Labeling Act: 49) ______ A) ensures that all labels list the "green benefits" of using the product. B) says that producers must provide a clearly written warranty if they choose to offer a warranty. C) spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. D) requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. E) requires that consumer goods be clearly labeled to give consumers more information.

E) requires that consumer goods be clearly labeled to give consumers more information.

What does QSR stand for when it comes to the industry that YUM brands is in?

Quick Service Restaurant

Publicity is a form of promotion that is free but is very hard to control. Which high profile incident did not occur with segway

Steve jobs wife broke her wrist and suffered a concussion while falling off a segway

"good" market segments are those which are: A) operational B) heterogeneous between c) homogeneous within d) substantial e) All of these choices are correct

e) All of these choices are correct