Logo Quiz (Media Arts)

how many types of logos are there

5

_____ of consumers say the visual appearance of a product is the most important factor ______ of consumers are heavily influenced by the color of a product Favorite colors of Americans is _______

93% 85% blue

what are the advantages of using an emblem

Company name and logo combined is memorable, and looks great on a uniform

what are the disadvantage of using a letter form

Most letterforms depend on repeated viewing for recognition. If not designed skillfully, a letterform may not be legible.

what are the advantages of using a pictorial mark

Pictorial mark follows the idea "a picture is worth a thousand words"

what are the disadvantages of using a pictorial mark

Pictorial mark separated from the wordmark may be difficult to recognize without heavy advertising.

what are the disadvantages of using an emblem

The emblem can sometimes present the biggest legibility challenge when miniaturized.

what are the advantages of using a letter form

The use of letterforms simplifies complicated or long names. The letterforms fit better in a variety of space sizes.

what are advantages of using abstract marks

They might represent an idea or value rather than provide a direct message.

what are advantages of using a word mark

Using the entire name sidesteps the problem of recognition when it comes to looking for a symbol that will be simple yet unique, like anything else.

A symbol that conveys a big idea in an interesting shape. They might represent an idea or value rather than provide a direct message. highly conceptual

abstract mark

what are the 5 types of logos

abstract mark word mark pictorial mark emblem letter form

what color: powerful and sleek, used to market luxury products

black

what color: creates the sensational of trust and security often seen with banks and businesses

blue

who do cool colors like light blue, pink, and navy appeal to

budget conscious shoppers who want to remain calm and make well thought out decisions

what do the colors yellow brown and orange make you think

cheap

A mark in which the company name is inextricably connected to a pictorial element. a mark in which the company name is inextricably connected to a pictorial element. What differentiates them from other types of logos is that the elements are never isolated.

emblem

what are the disadvantages of using abstract marks

extremely difficult to design well. Potential to create confusion in today's oversaturated world.

what color: associated with the wealthy, the easiest color for the eyes to process used to relax in stores

green

what does the color yellow make you feel

help create feelings of optimism and happiness

what are the disadvantages of using a work mark

if not done well, a word mark alone may be generic and lack standout value

who responds to warm colors like red, orange, and yellow

impulsive buyers who respond to perceived urgency

if catering to older adults, what kind of font should you use

large, easy to read, simple font

A symbol representing the company through the use of its initials or the brand's first letter. These marks are exclusively typographic. A unique design using one or more letterforms that act as a mnemonic device for a company name.

letter form

what color: aggressive, creates a call to action: subscribe, buy, or sell

orange

An immediately recognizable literal image that has been simplified and stylized. An image that is immediately recognizable and that has been simplified and stylized and ordered in a unique way.

pictorial mark

what color: romantic and feminine, used to market products to women and young girls

pink

what does the color green make you feel

plants and invoke thought of nature and serenity

what color: is used to soothe and clam, often seen in beauty or anti aging products

purple

what is this color: energy, increases heart rate, creates urgency often seen in clearance sales

red

if catering to children, what kind of fonts and colors should you use

use bright colors and fun fonts, but remember their adult parents are the actual consumer

A freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning. A freestanding word or words that spell out the company or brand name in a stylized typeface.

wordmark

what color is this: optimistic and youthful, often used to grab attention of window shoppers

yellow

if catering to young adults what font should you use

you can get more creative, adding swirling letters or cursive