Management 3000 Exam 2

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

.org

What is a cookie? How does it help e-commerce websites?

A cookie is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities. The file typically contains a unique ID and information such as date and time, or the pages visited. The cookie can also store information the visitor provides, such as the zip code for a city the visitor intends to visit on a weather site.

Which of the following is an example of a consumer-to-consumer (C2C) e-marketplace?

A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.

Describe some of the challenges faced by online marketers.

Although online marketing offers tremendous promise, it also poses new challenges. Fraud is certainly one, but unfortunate or embarrassing product placements are another.

Which of the following web browsers is the dominant browser for Macintosh computers?

Apple Safari

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.

Cascading style sheets

Which of the following is a metric commonly used in CRM?

Customer Satisfaction Index

________ specifies the characteristics of a field, such as the type of data it will hold.

Data Definition

What are the functions of database management software (DBMS)? Name some common database management software.

Database management software (DBMS) is used to create and manage the database. It provides tools for ensuring security, replication, retrieval, and other administrative and housekeeping tasks. The DBMS serves as a kind of gateway to the database itself and as a manager for handling creation, performance tuning, transaction processing, general maintenance, access rights, deletion, and backups. Microsoft Access, Microsoft SQL Server, Oracle, and MySQL are some commonly used DBMS.

Which of the following is true regarding the use of electronic data interchange (EDI) between partner companies in a supply chain?

EDI often relies on private networks and proprietary software.

How does exception reporting differ from compliance reporting?

Exception reports can help identify events that fall outside accepted ranges. Financial systems generate exception reports that automatically tag unusual events-ones that human beings must review. Such reports are used to spot mistakes and fraud. For example, average losses per incident may not be huge, but if the same mistake or fraud is repeated over and over, major losses can add-up. For example, if sales reps exaggerate mileage for trips, or travelers submit receipts twice, exception reports would spot the fraud.

Data collected by online pop-up surveys are considered high-quality data.

False

Electronic filing of tax forms on government websites is an example of a government-to consumer-relationship (G2C).

False

Locations communicated through GPS are accurate within no less than a few kilometers.

False

One disadvantage of interactive voice response (IVR) is that it cannot handle massive call volumes.

False

Which of the following is used by web developers to add rich media interactivity to websites?

Flash

________ help drivers navigate while transporting materials and keep managers in touch with their transportation fleets.

GPS Devices

How does social networking affect human capital management systems? Explain with an example.

HCM systems often add social networking software, and organizations are finding innovative ways to use it. Dow, for instance, wanted to tap the extensive knowledge and skills of its retirees, employees on maternity leave, and others who were loyal to the company but not currently working. It launched a social "alumni" network for this population-well over 40,000 people-and invited them to reconnect with colleagues, search for job opportunities, share news, and mentor less-experienced workers. Part of the company's motivation was the looming skills shortage; therefore, Dow encourages their own scientists to interact with young people who might want to pursue scientific careers. Dow also invited employees who had been laid off during a business downturn to participate. Some managers feared these members might just vent on the alumni network, but most did not. In fact, some laid-off workers-called "boomerangs"-were hired back when business recovered, based on their positive attitude and networking capabilities.

An advantage of electronic data interchange (EDI) is that it ________.

Improves supply chain performance

How does integration of components in a financial management system lead to paperless workflows?

Integration among the modules involves linking the various financial modules; for instance, the details from accounts receivable and accounts payable transactions should automatically update the general ledger. Such integration of the various components of the financial system allows all the staff to have real-time access to the same underlying information.

What is the main drawback of using unstructured information?

It makes retrieving data very difficult.

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Multidimensional website architecture

Which of the following is true about assistive technologies?

Offering tutorials to help organizations improve their sites and understand how design techniques can radically alter a site's accessibility.

________ ensures that every foreign key entry actually exists as a primary key entry in its main table.

Referential integrity

Define relational database. Why are relational databases a standard in most organizations?

Relational database is the most widely used database model that organizes information into tables of records. The records are related to one another by linking a field in one table to a field in another table with matching data. This approach separates the data from the paths to retrieve them, thus making the database less dependent on the hardware and its particular operating system. These relational databases continue to improve, each adding support for large files containing images, video, or audio. Relational systems now also support XML data types, as well as spatial information and mapping coordinates. This makes relational databases a standard in most organizations.

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

TRUSTe

What is the bullwhip effect in the context of supply chain management?

The bullwhip effect describes the distortions in a supply chain caused by changes in customer demand, resulting in large swings in inventory levels as the orders ripple upstream from the retailer to the distributor and manufacturer.

List the components of human capital management systems.

The components of human capital management systems include workforce management applications, talent management applications, service delivery applications, and core human resources management application.

How does hypertext markup language (HTML) help in creating web pages?

The original language used to create web pages is called hypertext markup language (HTML), which specifies the web page's format and helps put it into reader-friendly output.

Changes to an integrated database take less time from IT but more from the end users.

True

Database developers should use meaningful information for primary keys.

True

Identifying high-cost points along the supply chain is the first step toward reducing operational costs.

True

Master data management has more to do with technology than people, processes, and governance.

True

Search engine marketing is far less intrusive than banner ads or pop-up windows.

True

The corporate responsibility objectives of a company affect its decisions regarding sources and suppliers.

True

Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website when compared to Walmart?

Unlike Walmart, Amazon.com did not operate out of physical retail locations.

________ describes how easily managers can track timely and accurate supply chain metrics.

Visibility

Which database architecture is especially used for managing web content and web-based resources?

XML database

Which of the following is an example of a consumer-to-business (C2B) e-marketplace?

a blog featuring a link to a product sold by an e-commerce firm, added by the blogger, who gets paid by the firm when a visitor to the blog clicks on the link and buys the product

A foreign key is ________.

a primary key which appears as an attribute in a different table

Laid-off workers, who are hired back due to their positive attitude and networking capabilities when businesses recover, are called ________.

boomerangs

Which of the following is a factor that directly affects a company's choice of suppliers?

business strategy

A credit card company wants to spot elusive patterns in credit card transaction records to be able to block fraudulent transactions. This company should use ________.

data mining

Which of the following is used to spot trends, identify patterns, generate reports for compliance purposes, do research, and plan strategies?

data warehouse

Databases are created and handled using ________.

database management software

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

e-commerce

Which of the following approaches for integrating ERP modules has high switching costs?

engineered suite

Which of the following is a disadvantage of best-of-breed suites?

error-prone synchronization between systems

Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.

false

A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website?

flat website architecture

Which of the following is a good master data management strategy?

focusing on key areas

Which of the following software is used to ensure compliance for cross-border transactions for importers and exporters?

global trade management software

Which of the following components of the HCM systems is responsible for tracking employees' demographic information?

human resources management modules

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display?

hypertext transfer protocol

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased premium access can read book extracts from recently published books. What is the primary web goal of this organization?

inform or entertain an audience

In comparison with unstructured information, semi-structured information ________.

is easier to query and aggregate

When compared to electronic data interchange, the use of collaborative systems with XML formats to improve visibility between partner companies in a supply chain ________.

is more flexible

Which of the following would improve a website's accessibility?

making bold headings, short paragraphs, and orderly paragraph arrangements

Kris, an IT manager at Park Infosystems, is handling four projects simultaneously. Each project has loaned and shared resources from other teams. The relationship between Kris and the projects he is working on represents a ________.

many-to-many relationship

In Aster Limited, the HR department did not include interns as employees in their database, while the finance department included them. Such inconsistencies can be avoided through ________.

master data management

Roman Jade, an interior decorations company, stores employee details in its employee information system. The birth date of each employee is stored along with other details, including employee names. The relationship between the employee names and employee birth dates is a ________.

one-to-one relationship

A ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.

payment gateway

A field or a group of fields that make a record unique in a table is called a(n) ________.

primary key

A ________ is a component of a web address that maps to the unique IP address of the destination location.

registered domain name

The database model that organizes information into tables of records that are connected to one another by linking a field in one table to a field in another table is called ________.

relational database

Which of the following will typically have a major impact on global supply chain costs?

restrictions on carbon emmisions

Sellers Forever Inc. makes use of a system that sends emails to all employees in the organization with requests to recognize and congratulate the top performing sales reps at the end of every week to encourage and motivate the sales team. Which of the following has the company employed?

sales force automation

In the case of ________, companies pay subscription fees to access a vendor's software in the cloud, via the web.

software-as-a-service (SaaS) products

Shadow systems focus on ________.

specific information requirements of an individual or department

Exception reports that are generated by financial information systems help organizations primarily in ________.

spotting fraudulent transactions and mistakes that require a manual review

Which of the following is a measure of the satisfaction level of website usability?

the ratings of individual experiences on the website by the users ranging from pleasant to frustrating

Batch processing is defined as ________.

the sequential execution of operations on each record in a large set

When building a warehouse, the process of reformatting data so that it conforms to set standards is called ________.

transformation

Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing, and displaying negative information about the actual company on the replica site is called ________.

typosquatting

E-marketing information systems provide extensive tracking capabilities by embedding a _____________ in the HTML email.

web beacon