MAR3023
Chapter 8 - Which of the following accurately represents the countries that make up what is known as the BRIC countries?
Brazil, Russia, India, China
WSJ 5 - Who has J.Crew named as its new creative director?
Brendon Babenzien
WSJ 4 - Approximately how large is the deal that Microsoft recently announced with the U.S. Army for the sale of augmented-reality headsets?
$22 billion
WSJ 2 - Approximately how much did North American companies spend on promotional products in 2019?
$25.8 billion
WSJ 2 - In approximately how many stores had Walmart installed automated pickup towers to dispense online orders?
1,500
WSJ 3 - Approximately how many stores does Levi's own and operate?
1,540
Chapter 5 - What percentage of all food in the United States goes uneaten?
40 percent
Chapter 5 - By 2050, minorities will represent about ________ percent of the population, and nearly ________ percent of the population will be Hispanic.
50 / 23
WSJ 5 - Approximately how many businesses advertised on Yelp during its last quarter of financial reporting?
503,000
WSJ 5 - According to Fair Isaac Corp., the creator of FICO credit scores, approximately how many adults in the U.S. don't have traditional credit scores?
53 million
WSJ 1 - What proportion of business travel does Delta's CEO will be back by 2023?
70%
WSJ 4 - Approximately how many products does Unilever sell?
70,000
WSJ 5 - Prior to the pandemic, what was the standard theatrical 'window' that major cinema chains were given to show movies before they were released for in-home viewing?
90 days
Chapter 5 - The ________ prohibited the manufacture or sale of adulterated or fraudulently labeled food and drug products.
Federal Food and Drug Act
Chapter 6/7 - Angie considered all sporting goods stores to be roughly equivalent in most ways; however, she considered REI stores to have an exceptional level of customer service. Customer service therefore, would be considered a ________ for her in evaluating sporting goods stores.
determinant attribute
Chapter 8 - The computer maker Lenovo started in China but has since expanded its operations. In addition to purchasing IBM's PC division and Motorola's handset business unit, it established parallel headquarters in both Beijing and North Carolina. This is an example of which global entry strategy?
direct investment
Chapter 5 - New advertising guidelines require marketers to produce
food in reasonably proportioned sizes.
Chapter 1 - The goal of a marketing exchange is that the parties to the transaction be
satisfied.
WSJ 5 - Which Netflix movie did several theater chains recently premier one week prior to its availability on the streaming service?
"Army of the Dead"
WSJ 2 - According to research firm eMarketer, how much in ad spending is expected in 2021 in the connected-TV industry?
$13.4 billion
WSJ 5 - Which of the following statements about drugmakers' advertising campaigns to promote Covid-19 medicines is not true?
All are True Moderna's outreach also included sponsorship of online video discussions on a news website focused on historically Black colleges and universities Eli Lilly & Co. has ads on social media and search engines targeted at people in areas with high infection rates Moderna hosted an ad featuring late-night host Jimmy Kimmel that talked about messenger RNA Pfizer Inc. has made ads featuring people spending time with loved ones that conclude by asking "Why will you get vaccinated?"
WSJ 1 - Which of the following statements about pregnancy tests is not true?
All are True Several female-founded companies are looking to improve the process of buying, taking and disposing of pregnancy tests Plastic tests that go in the trash are both environmentally less than ideal and indiscreet Pregnancy tests have evolved since they first hit aisles in the 1970s, but the anxieties around them have not New providers have also added privacy measures to their packaging
WSJ 4 - Which of the following statements about so-called carbon labels on consumer goods is not true?
All are true Companies say they expect regulators to require more disclosure about carbon emissions A string of companies have recently adopted carbon labels Unilever PLC says it wants to introduce carbon-footprint details for all of its products Consultants helping companies create carbon labels say they are likely to be used as a marketing tool
WSJ 2 - Which of the following statements about Tesla's operations in China is not true?
All are true Tesla issued a public apology in China over its handling of customer complaints Tesla has pledged to establish a unit that would focus on delivering customer satisfaction A protest by an aggrieved Tesla customer at an expo on Monday sparked an online backlash against the U.S. car maker Elon Musk has indicated that China will become the company's largest market
Chapter 5 - Now that the oldest ________ are collecting Social Security, it is clear that this cohort will be the largest population of 50-plus consumers the United States has ever seen.
Baby Boomers
Chapter 8 - For most of the 20th century, ________ experienced foreign occupation, civil unrest, major famine, and a strict one-party Communist regime.
China
Chapter 5 - Which of the following is the most likely result of inflation?
Consumers will switch to less expensive options for necessities.
WSJ 3 - What's the name of the technology that P&G has developed and tested in China to gather iPhone data for targeted ads?
Device fingerprinting
WSJ 1 - Which company was told by Amazon that it had to provide data from its voice-enabled devices even when customers weren't using them?
Ecobee
WSJ 3 - What's the name of the technology that allows devices to crunch data without having to send it to a corporate cloud or a data server?
Edge computing
WSJ 3 - Which of the following statements about Levi's is not true?
F - Levi's does not currently use third-party providers for its e-commerce orders T - The company expects sales to grow as increasing supplies of Covid-19 vaccines and fresh stimulus funds boost the economic recovery T - The company is looking to expand its digital offerings and increase its use of data analytics and artificial intelligence to forecast consumer demand and set the right prices T - Levi's has been shifting toward e-commerce sales and expanded its online presence
WSJ 4 - Which of the following statements about the current state of digital advertising is not true?
F - Marketers are finding it surprisingly easy to move past third-party cookies T - Google plans to eliminate third-party cookies on its Chrome browser in favor of a more privacy-compliant approach T - Apple also has unveiled plans that likely would make it harder for mobile apps to collect the data that helps advertisers send targeted digital ads T - Cookies, which are files in a browser that carry information about a person's online behavior, have become key tools for marketers
WSJ 2 - Which of the following statements about the corporate "swag" industry is not true?
F - More attention to sustainable business practices is pushing companies towards buying large volumes of one-size-fits-all promotional gifts T - Handing out branded T-shirts, notebooks and tote bags has been synonymous with industry conferences and corporate giving T - Startups are offering corporate clients a personalized alternative to homogenous corporate swag T - Some clients are turning to firms that pitch "gift experience management" or "gifting as a service" companies*
WSJ 5 - Which of the following is not one of the modifications that Yelp is making to its platform in an effort to increase advertising revenue?
F - The company is discontinuing Request a Quote, a feature which allows consumers to ask for a quote from several businesses T - The company is upgrading the dashboards that advertisers use to improve their campaigns T - It launched a tool that allows businesses to select the geographic area in which their ads appear T - It introduced a new function for advertisers to share information about their business with more consumers based on peoples' previous online searches and visits to webpages of similar businesses
WSJ 4 - Which of the following statements about Microsoft's augmented-reality headset deal with the U.S. Army not true?
F - The headsets will be driven by AWS's cloud-computing service T - Microsoft has a long history of supplying tools to the U.S. military T - The U.S. Army sees AR headsets as a potential way to make sure troops are more aware of dangers around them, keeping them safer T - 120,000 units of the custom gear will be delivered over a 10-year period
WSJ 5 - Which of the following statements about J.Crew is not true?
F - The retailer has been consistently known for being in step with consumer trends T - J.Crew filed for bankruptcy protection last year after a long period of declining sales and management turnover T - The retailer emerged as a retail force in the '90s for defining the preppy dress code of upper-middle-class Americans T - The chain has 151 stores
WSJ 5 - Which of the following statements about the music industry is not true?
F - The rise of streaming on services has made it more difficult for artists to release their music when and how they want, with or without the help of a label T - Independent artists represent the fastest-growing part of the recorded-music business T - Revenue from indie labels and artists grew 27% in 2020 T - New types of deals independent artists make to get their music out into the world are multiplying and taking hold in the industry
Chapter 8 - According to your text, which of the following is not one of the fundamental changes that have resulted in global markets?
F - increased use of tariffs and embargoes by countries T - reductions or eliminations of trade barriers by country governments T - the standardization of laws across borders T - globally integrated production processes T - decreasing concerns of distance and time with regard to moving products and ideas across countries
WSJ 2 - ccording to cybersecurity company Human Security Inc., what have fraudsters done to affect the digital ad market?
Fraudsters infected nearly one million mobile devices with software that mimicked streaming-TV apps and collected revenue from unsuspecting advertisers
Chapter 5 - ________, also known as Millennials, constitutes more than 60 million members in the United States alone and were born between 1977 and 2000.
Generation Y
Chapter 5 - ________ involves a strategic effort by firms to supply customers with environmentally friendly, sustainable merchandise and services.
Green marketing
WSJ 2 - Who is the CEO of Walmart?
John Furner
Chapter 6/7 - ________ is well known for connecting businesspeople; as the largest network of business professionals, with global reach, it counts approximately 530 million members.
Chapter 1 - Which of the following illustrates how marketing has a direct impact on consumers?
Marketing helps consumers learn about new products and services.
Chapter 8 - In terms of market size and population growth rate, which of the following is a factor that impacts the marketing of goods and services?
Marketing to more rural populations is more costly than reaching urban areas.
WSJ 3 - What company is Microsoft acquiring for $16 billion as part of Microsoft's expansion into healthcare?
Nuance Communications
Chapter 1 - Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?
Price
WSJ 3 - What name did Google give to its secret program that used data from past bids in the company's digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors?
Project Bernake
WSJ 1 - Which celebrity spokesperson is Expedia using in its advertisements?
Rashida Jones
WSJ 4 - Who is the CEO of Volkswagen Group of America?
Scott Keogh
WSJ 2 - In which Chinese city does Tesla have a manufacturing plant?
Shanghai
Chapter 8 - The BRIC countries include Brazil, Russia, India, and China. Some commentators suggest adding _______, because of that nation's remarkable transformation into a functioning democracy.
South Africa
WSJ 1 - What's the name of the company that makes a pregnancy test that is made of biodegradable material so it can be flushed down a toilet?
Stix
WSJ 1 - Which of the following statements about travel and tourism marketing is nottrue?
T - Airings of TV commercials promoting travel websites have more than doubled in the 50 days ended April 12, compared with the previous 50 days
WSJ 1 - Which of the following statements about store-brands is not true?
T - The greater availability of national food brands during the pandemic helped them win more shelf space from private-label products
WSJ 1 - Which of the following statements about how some manufacturers like Arcimoto are doing business during the pandemic is not true?
T - They are using FaceTime as a form of telepresence to conduct factory tours T - Arcimoto's CEO uses an insulated, soundproofed shed in his backyard for meetings T - For businesses that actually make things, there is a limit to how much work can be done remotely F - Japan is an example of a country that has refused to accommodate remote meetings for cultural reasons
WSJ 1 - Which of the following statements about Amazon is not true?
T -Opportunities for Amazon to link business lines are significant T - Amazon's tactic of leveraging dominance in one business to compel partners to accept terms from another is a familiar one T - Amazon is now the second-largest digital-ad operation by revenue in the U.S. F - U.S. lawmakers, the Federal Trade Commission and regulators in multiple states are examining competitive practices of Amazon and other tech giants
WSJ 3 - In which state is Google currently facing an antitrust lawsuit?
Texas
WSJ 1 - Which company is the nation's largest manufacturer of store-branded foods?
TreeHouse Foods Inc
WSJ 4 - What's the name of the privacy-compliant identifier that advertising technology company Trade Desk Inc. is developing?
Unified ID
WSJ 4 - What's the name of the artist-services company that helps musicians distribute and market their music while allowing them to keep their copyrights?
UnitedMasters
WSJ 4 - As a prank, what name did the U.S. subsidiary of Volkswagen say it was planning to adopt?
Voltswagen
Chapter 8 - The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. To do so, the United States should institute
a quota.
Chapter 8 - Firms prefer to manufacture in a country that has ________ because it signals a greater opportunity to export products to more markets.
a trade surplus
Chapter 6/7 - All of the following are one of the six buying center roles except
advisor.
Chapter 6/7 - According to the consumer decision process, after consumers recognize the need for a product, they then engage in
an information search.
Chapter 2 - According to the BCG matrix, which type of product typically has excess resources, which can be used to support other products that need additional resources?
cash cows
Chapter 8 - The fact that Mercedes-Benz is known by three Chinese names in Asia—peng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chiin Mandarin for mainland China—illustrates the importance of developing different ________ for global markets.
communication strategies
Chapter 5 - The primary strength of Corning is its ability to manufacture glass. This describes which factor of a Corning consumer's immediate environment?
company capabilities
Chapter 2 - Companies must deliver more value and satisfaction to target consumers than its competitors to gain a
competitive advantage.
Chapter 8 - Determining the selling price in the global marketplace is an extremely difficult task. Many countries still have rules governing the ________, including those that affect pricing.
competitive marketplace
Chapter 2 - The SWOT analysis is typically conducted during which of the following steps in the marketing planning process?
conducting a situation analysis
Chapter 1 - Which of the following is one of the core practices among value-oriented marketers?
constantly measuring the benefits that customers receive against the costs of offerings
Chapter 6/7 - In the ABC Automotive manufacturing company, one person is authorized to make a decision, but input from others is gathered before doing so. This is reflective of which type of buying center?
consultative
Chapter 6/7 - Because not all purchase intentions result in an actual purchase, retailers calculate the ________ to measure how effectively a decision to purchase a specific product results in a completed purchase.
conversion rate
Chapter 5 - Ford Motor Company engages in partnerships with its suppliers, component part makers, unions, transport companies, and dealerships—collectively known as its
corporate partners.
Chapter 5 - Broadly defined, ________ is (are) the shared meanings, beliefs, morals, values, and customs of a group of people.
culture
Chapter 2 - Singapore Airlines is recognized as an industry leader for exemplary customer service, and has continued to add new ways to serve customers better than competitors. In doing so, it has focused on sustaining its competitive advantage through ________ excellence.
customer
Chapter 1 - A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers is known as
customer relationship management.
Chapter 2 - Which growth strategy is being used when a firm introduces a new product or service to a market segment that is currently not served by the firm?
diversification
Chapter 6/7 - When Katherine was considering different brands of jeans to buy, she could think of only three she would actually consider purchasing. These three brands make up her ________ set.
evoked
Chapter 8 - If a small business wants to take the least risky strategy to enter its first foreign market, it would choose which of the following global entry strategies?
exporting
Chapter 6/7 - When Jon was considering buying a new car, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine. Which of the following corresponds most closely to this aspect of the decision process?
external search for information
Chapter 8 - The processes by which goods, services, capital, people, information, and ideas flow across national borders are referred to as
globalization.
Chapter 1 - Apple's iPad is an example of which of the following types of marketing offerings?
goods
Chapter 1 - When an optical center provides eye exams and new contact lenses as its offering, it is an example of which the following combinations?
goods and services
Chapter 5 - Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of
greenwashing.
Chapter 1 - A service is different from a good in that the benefit is
intangible.
Chapter 5 - The cost of borrowing money is measured by
interest rates.
Chapter 5 - When a firm evaluates how other companies react to the firm's marketing activities, it is attempting to understand what aspect of the immediate environment?
its competitors
Chapter 8 - Problems with which entry approach can arise when the partners disagree or if the government places restrictions on the firm's ability to move its profits out of the foreign country and back to its home country?
joint venture
Chapter 6/7 - Anne loves Adidas apparel for its style and comfort. She needs running pants and purchases a pair with the Adidas logo. This is an example of which type of purchase decision?
limited problem solving
Chapter 5 - Culture, demographics, social issues, technological advances, economic situations, and the political/regulatory environment are all factors that make up which of the following frameworks of analysis?
macroenvironmental factors
Chapter 6/7 - In B2B markets, ________ are firms that buy and reprocess products and services before selling them again to the next buyer.
manufacturers
Chapter 2 - In an attempt to increase sales during a lagging economy, Macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. Which growth strategy is Macy's employing?
market penetration
Chapter 2 - Marriott Hotels recognizes that there are different groups of travelers with different needs, wants, and characteristics in their choice of lodging. The process of dividing Marriott's market into these various groups is
market segmentation.
Chapter 2 - Toothpaste manufacturers understand that consumers have different needs when it comes to toothpaste (i.e., teeth whitening, sensitive teeth, breath freshening, and tartar control). Knowing that, they have divided the market based on these various needs and developed toothpaste to accommodate each group. By doing so, these toothpaste manufacturers are involved in
market segmentation.
Chapter 1 - During what era did firms discover marketing?
market-oriented era
Chapter 1 - Kroger collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers. This activity refers to
marketing analytics.
Chapter 2 - To evaluate the effectiveness or performance of a marketing strategy, firms typically use
marketing metrics.
Chapter 1 - The ________ consists of the product, price, place, and promotion of an offering.
marketing mix
Chapter 1 - The ________ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get to consumers.
marketing plan
Chapter 2 - Although Starbucks, Dunkin' Donuts, and McDonald's all strive to provide a good cup of coffee and pastries to their respective target markets, the difference in their choice of target market, design of their marketing mix, and the basis of their competitive advantage is directly related to their own
marketing strategy.
chapter 2 - A ________ is a measuring system that quantifies a trend, dynamic, or characteristic and is used by marketers to help explain why things happened and also to predict the future.
metric
Chapter 6/7 - The university will purchase new computers during the summer to update its computer labs. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. This is an example of which of the following types of buying situation?
modified rebuy
Chapter 1 - During the last couple of decades, it has become important for value-oriented marketers to ________ with customers.
move toward a relational perspective from a transactional orientation
Chapter 1 - Understanding consumers' ________ is fundamental to marketing success.
needs and wants
Chapter 2 - When marketers strive to get their customers the merchandise they want, when they want it, in the required quantities, and at a lower delivered cost than that of their competitors, they are hoping to achieve a sustainable competitive advantage through ________ excellence.
operational
Chapter 6/7 - A firm's ________ reflects the set of values, traditions, and customs that guide its employees' behavior.
organizational culture
Chapter 6/7 - The fact that a family would spend a lot more time researching the market before buying a new car than it would in the decision to purchase an inexpensive kitchen appliance, like a coffeemaker, can best be explained by which of the following concepts?
perceived benefits versus perceived costs of search
Chapter 6/7 - External agencies and government bodies publish safety ratings for cars to help consumers alleviate ________ risk.
physiological
Chapter 1 - Redbox uses the ________ element of the marketing mix to make movie rentals available for customers when and where they need them.
place
Chapter 2 - Which of the following represents the three major phases of a marketing plan?
planning, implementation, control
Chapter 5 - Which of the following is a macroenvironmental factor included in the CDSTEP acronym?
political/regulatory environment
Chapter 6/7 - Marketers that set unrealistically high consumer expectations of a product through advertising, personal selling, or other types of promotion may generate higher initial sales, but it will eventually result in ________ if the product fails to achieve these expectations.
postpurchase dissatisfaction
Chapter 8 - Which of Hofstede's cultural dimensions relates to a willingness to accept social inequality as natural?
power distance
Chapter 5 - Netflix uses ________ analytics to suggest which movies we should watch as well as to develop new content that it is confident we will like.
predictive
Chapter 1 - Which of the following marketing mix variables is involved in the capture of value in the marketing exchange?
price
Chapter 2 - Through which of the following marketing mix variables do companies capture value from consumers, resulting in the generation of revenue?
price
Chapter 1 - A firm that creates value by developing a variety of offerings including goods, services, and ideas is doing so through which element of the four Ps?
product
Chapter 2 - Starbucks introduced Via, its brand of instant coffee, to exploit the growth opportunities for new products in current markets. This is an example of which growth strategy?
product development
Chapter 2 - Which of the following is one of the four major growth strategies marketers typically utilize?
product development
Chapter 1 - During what marketing era were manufacturers concerned with product innovation and not with satisfying the needs of individual consumers?
production-oriented era
Chapter 1 - When marketers communicate the value proposition, it involves the ________ element of the marketing mix.
promotion
Chapter 2 - Marketers communicate the value proposition to their customers through a variety of media, such as television and the Internet. Which of the four Ps does this represent?
promotion
Chapter 8 - The Economist's Big Mac Index, which suggests that exchange rates should adjust to equalize the cost of a basket of goods and services wherever it is bought around the world, is an example of which of the following metrics?
purchasing power parity
Chapter 6/7 - When she was looking for a new car, Frances was considering both American- and foreign-made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Which of the following social factors explain this type of influence?
reference groups
Chapter 2 - What two metrics are used in the BCG portfolio analysis to evaluate the various products of a firm?
relative market share and market growth rate
Chapter 5 - Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets?
religion
Chapter 6/7 - When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their ________ set.
retrieval
Chapter 2 - The Goodyear Tire Company is organized by regions: North America, Europe, Middle East and Africa, Latin America, and Asia Pacific. These divisions of Goodyear are called
strategic business units.
Chapter 1 - A firm relies on a wide variety of vendors to make and distribute its products. Manufacturers buy raw materials from suppliers, use shipping companies to transport finished goods to multiple locations, and establish relationships with the retailers who sell them to consumers. Put all these businesses together and you have a
supply chain.
Chapter 8 - When the U.S. government determined the prices of solar panels imported from China were artificially low due to illegal subsidies, it imposed a ________ to help domestic firms compete.
tariff
Chapter 5 - The ability of marketers to use mobile applications to target and reach their customers more effectively is an example of which macroenvironmental factor?
technological advances
Chapter 8 - The measure of how much one currency is worth in relation to another is referred to as
the exchange rate.
Chapter 6/7 - According to the elaboration likelihood model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision?
the level of involvement
Chapter 8 - The global product strategy a firm chooses depends on
the needs of its target market.
Chapter 8 - As noted in your text, the complexity of a global distribution channel is determined by
the number of firms with which the seller needs to deal to get its merchandise to the customer.
Chapter 8 - If a firm wants to conduct a country market analysis, it must look at major economic factors using well-established metrics. All of the following are considered a major economic factor that the firm would consider except
trade agreements.
Chapter 2 - A local coffee shop is known for poor customer service and an unclean, dirty environment. These factors would be classified as _______ in a SWOT analysis.
weaknesses
Chapter 6/7 - In the B2B buying process, ________ can provide tremendous cost savings for firms because they eliminate periodic negotiations and routine paperwork, and offer the means to form a supply chain that can respond quickly to the buyer's needs.
web portals
Chapter 6/7 - When executives confront an unfulfilled business need, they normally turn to ________ prepared by potential B2B marketers.
white papers
