MARK3700 Ch7 practice

What are the main advantages associated with survey research? a. Economical, fast, accurate b. Efficient, cheap, slow c. Quick, economical, inaccurate d. Accurate, expensive, slow

a. Economical, fast, accurate

Jeremy is conducting a research study including phone interviews. When he is calling respondents, some of them do not answer the phone or refuse to answer the survey questions. What error is Jeremy's research suffering from? a. Nonresponse error b. Administrative error c. Biased respondent error d. Data processing error

a. Nonresponse error

Rachel is planning a research project that includes personal interviews. Based on previous findings, she will collect the most quality data with the highest variance if her interviewers are: a. Older male interviewers interviewing older female respondents. b. Same age interviewers interviewing respondents. c. Younger female interviewers interviewing older male respondents. d. Younger male interviewers interviewing older female respondents

a. Older male interviewers interviewing older female respondents.

An interactive face-to-face communication in which an interviewer asks a respondent to answer questions is referred to as ____________. a. Personal interview b. Survey interview c. Population parameter d. Sample survey

a. Personal interview

One advantage of personal interviews is that item nonresponse occurs less frequently. Which of the advantages of personal interviews reflects to item nonresponse? a. Questionnaire completeness b. Visual aids c. High participation rate d. Survey length

a. Questionnaire completeness

Researchers who conduct survey research recruit _____________ to answer interviewer questions. a. Respondents b. Surveyers c. Researchees d. Response person

a. Respondents

___________ is especially significant for research addressing sensitive or personal topics. a. Social desirability bias b. Extremity bias c. Administrative error d. Self-selection bias

a. Social desirability bias

What is a major disadvantage of survey research? a. Surveys research can introduce different errors into the research. b. Researchers must pay a lot of money for survey research. c. It can take a long time to complete the research project with survey research. d. Data collected with surveys is often an inaccurate representation of the population.

a. Surveys research can introduce different errors into the research.

Data processing error, interviewer cheating, and sample selection error are part of which error category? a. Nonresponse error b. Administrative error c. Sample bias d. Response bias

b. Administrative error

This personal interview approach is quickly becoming a thing of the past partly due to security-conscious consumers. a. Telephone interview b. Door-to-door interview c. Central interview d. Mall intercept

b. Door-to-door interview

As sample size _______, the probability of introducing sampling error ___________. a. Decreases; increases b. Increases; decreases c. Increases; increases d. Decreases; decreases

b. Increases; decreases

Jim is testing his survey on a small group of respondents who represent his target group before his actual research study. What is Jim administering? a. Mixed-mode survey b. Pretest c. Target survey d. Click-through response rate

b. Pretest

_____________ is a survey emphasizing that respondents expressed answers presumably represent a sample of the larger target population's opinion. a. Systematic survey b. Sample survey c. Special survey d. Respondent

b. Sample survey

This approach to collecting data captures the dynamic exchange of two-way communication and requires an active audience. a. Static survey approach b. Nonstatic survey approach c. Interactive survey approach d. Noninteractive survey approach

c. Interactive survey approach

Personal interviews offer many unique advantages to the researcher EXCEPT: a. Probing b. Feedback opportunity c. Low participation rate d. Survey length

c. Low participation rate

While a sample represents a portion of target population's opinion, a ____________ refers to some true value of a phenomenon within a population. a. Sampling survey b. Sampling error c. Population parameter d. Population error

c. Population parameter

The number of questionnaires returned and completed divided by the number of sample members provided a chance to participate in the survey is called ____________. a. Cover letter b. Crowdsourcing c. Response rate d. Drop-off method

c. Response rate

Researchers conducting survey research need to prevent inadequacies known as _________ of respondents to accurately represent the population of interest. a. Population parameter b. Sample survey c. Sampling error d. Sample mistake

c. Sampling error

When a researcher surveys customer satisfaction levels after hotel visits, usually consumers who had a very positive or a very negative experience at the hotel tend to complete the survey. What bias does that behavior describe? a. Nonresponse bias b. Incomplete bias c. Self-selection bias d. Acquiescence bias

c. Self-selection bias

After completing a few surveys, Sophia notices that she keeps agreeing with the questions on the survey and providing consistent responses. What bias has Sophia introduced into her survey responses? a. Social desirability bias b. Interviewer bias c. Extremity bias d. Acquiescence bias

d. Acquiescence bias

Alex creates an online survey to assess online shopping preferences for groceries. He includes a require response restriction for all his survey questions, so respondents must provide an answer before being able to move forward to the next questions. Some researchers view this approach to survey design as unethical. What is one way Alex could avoid this unethical issue in designing his survey while still ensuring that his questions will get answers by respondents? a. Ensure anonymity of respondents. b. Let respondents skip questions. c. The unethical issue cannot be resolved and questions should be removed. d. Include "prefer not to answer" or "do not know" options for question

d. Include "prefer not to answer" or "do not know" options for question

Keith is completing an online survey that includes static questions about consumer attitude for a researcher in Europe. What survey approach did the researcher implement? a. Static survey approach b. Two-way survey approach c. Interactive survey approach d. Noninteractive survey approach

d. Noninteractive survey approach

Personal interviews have some disadvantages that researchers have to account for in research studies. All of the following are disadvantages associated with personal interviews EXCEPT: a. Interviewer influence b. Expenses c. Lack of anonymity of respondent d. Participation rate

d. Participation rate