Marketing 2

What marketing career involves catching customers' attention, informing them of products, and persuading them to buy? a. Marketing research b. Marketing research c. Advertising d. Public relations

c. Advertising

What are salespeople expected to be able to do in order to sell goods and services to customers? a. Arrange displays b. Control expenses c. Answer questions d. Develop brochures

c. Answer questions

What type of duties do customer service professionals often perform? a. Preparing ads b. Paying invoices c. Handling complaints d. Receiving shipments

c. Handling complaints

What trait is the most important for marketers who work in marketing operations? a. Analytical skills b. Creativity c. Communication skills d. Tech skills

a. Analytical skills

What do public relations professionals strive to create for their companies? a. Positive image b. Excellent service c. Artistic displays d. Strategic goals

a. Positive image

Which marketing career is usually in charge of writing press releases about new products and other company news? a. Public relations b. Marketing research c. Marketing operations d. Customer service

a. Public relations

Which of the following is true of people who work in sales: a. To be successful, they need people skills. b. They can only find jobs in limited industries. c. They typically sell products door-to-door. d. Strong math skills are their most important trait.

a. To be successful, they need people skills.

If a company wants to market its product to a targeted group of consumers and get specific, measurable results, it should consider using a.direct marketing. b. digital marketing. c. a deep product mix. d. product/service management.

a. direct marketing.

Hospitals, spas, and churches are examples of retailing a. service marketing. b. industrial markets. c. non-store retailing.

a. service marketing.

Which of the following is an example of advertising: a. A chef develops a new dish for her restaurant. b. A commercial for a new product runs on TV. c. A new store opens in your town. d. A sporting goods store starts to get more business.

b. A commercial for a new product runs on TV.

Which of the following is an example of digital marketing: a. A restaurant places a coupon in a local newspaper. b. A company posts an offer on a social media network. c. A business sends fliers through the mail. d. A company runs a commercial on television.

b. A company posts an offer on a social media network.

What marketing career focuses on keeping customers coming back? a. Public relations b. Customer service c. Marketing operations d. Product/Brand management

b. Customer service

Which of the following traits are necessary in all marketing careers: a. Math skills and graphic design b. Teamwork and communication c. Creativity and independence d. Persistence and math skills

b. Teamwork and communication

Service marketers have a tough job because they have to market products that are a. intangible b. tangible c. unnecessary d. nonexistent

b. intangible

At Raul's job, he is in charge of keeping up with trends, analyzing sales, negotiating with vendors, and predicting what will sell in the future. Raul likely works in a. public relations. b. merchandising/buying. c. market research. d. digital marketing.

b. merchandising/buying.

At Jamilah's job she focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. What marketing career does Jamilah have? a. Digital marketing b. Public relations c. Service marketing d. Marketing management

d. Marketing management

At Marcella's company, she's in charge of figuring out what customers need and want, and why they do what they do. What marketing career does Marcella have? a. Customer service b. Public relations c. Digital marketing d. Marketing research

d. Marketing research

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package? a. Advertising b. Marketing research c. Channel management d. Product management

d. Product management

Which of the following describes careers in marketing: a. They exist in very few industries. b. They are separate and distinct. c. They only exist online. d. They often overlap and run together.

d. They often overlap and run together.

Booking hotel rooms for vacationers is an example of __________ marketing. a. sport b. feature c. benefit d. service

d. service