Marketing 291: Chapter 12

Total Logistics Cost

Expenses associated with transportation, materials handling and warehousing, inventory, stock outs, order processing, and return products handling.

Distribution Density (From greatest to least)

1. Intensive 2. Selective 3. Exclusive

Retailing

An intermediary who sells to consumers

Indirect Channel

Channel that has intermediaries between the producer and consumers that perform various channel functions.

Multichannel Marketing

Marketing that exploits opportunities with both traditional intermediaries and online.

Supply Chain

The combination of a firm's supplier network and its marketing channel.

Supply Chain Management

The integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to consumers.

Marketing Channel

Those individuals or firms involved in the process of making products available to consumers or industrial users.