Marketing 300 Exam 1 dynamic study modules

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Culture

The growth-share matrix defines four types of SBUs: __________ are low-growth, low-share businesses and products.

Dogs

__________ are part of the environment that enter the consumer's black box and produce certain responses.

Economic, technological, social, and cultural stimuli

__________ is a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments."

Ethnographic research

__________ is marketing research to gather preliminary information that will help define problems and suggest hypotheses

Exploratory research

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

Information search

__________ is the changes in an individual's behavior arising from experience.

Learning

__________ is a group of consumers who respond in a similar way to a given set of marketing efforts.

Market Segment

__________ is company growth by identifying and developing new market segments for current company products.

Market development

__________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Market targeting

__________ is measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

Marketing control

__________ is turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives.

Marketing implementation

A(n) __________ is people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

Marketing information system

________ is the first stage of the buyer decision process, in which the consumer notices a problem.

Need recognition

the first stage of the buyer decision process, in which the consumer notices a problem

Need recognition is __________.

the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

marketing research

the process by which people select, organize, and interpret information to form a meaningful picture of the world

perception

__________ is the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

product quality

__________ means that services cannot be stored for later sale or use.

service perishability

A(n) __________ is a consumer product with unique characteristics of brand identification for which a significant group of buyers is willing to make a special purchase effort.

specialty product

__________ is a brand created and owned by a reseller of a product or service.

store brand

the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities

strategic planning

A(n) __________ is a consumer product that the consumer either does not know about or knows about but does not normally consider buying.

unsought product

__________ describes the organization's purpose—what it wants to accomplish in the larger environment.

A mission statement

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

Alternative evaluation

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Attitude

________ is a descriptive thought that a person holds about something.

Belief

________ is the differential effect that knowing the brand name has on customer response to the product or its marketing.

Brand equity

__________ is expanding an existing brand name of new product categories.

Brand extension

__________ includes private brand, licensing, and co-branding.

Brand sponsorship

The growth-share matrix defines four types of SBUs: __________ are low-growth, high-share businesses or products.

Cash cows

__________ is marketing research to test hypotheses about cause-and-effect relationships.

Causal research

__________ is company growth through starting up or acquiring businesses outside the company's current products and markets.

Diversification

__________ is gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.

Experimental research

a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges

a product line

In the adoption process, __________ is when the consumer becomes familiar with the new product but lacks information about it.

awareness

Finding the best name is part of __________, and it begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.

brand name selection

that customers usually buy frequently, immediately, and with minimal comparison and buying effort

convenience product

In the __________ stage, the consumer considers whether trying the new product makes sense.

evaluation

In a simple random sample, __________.

every member of the population has a known and equal chance of selection

The growth-share matrix defines four types of SBUs: Stars are __________.

high-growth, high-share businesses or products

services are produced and consumed at the same time and cannot be separated from their providers

service inseparability

In a __________ sample, the population is divided into mutually exclusive groups and random samples are drawn from each group.

stratified random

__________ is the practice of using the established brand names of two different companies on the same product.

Co-branding

The __________ outlines researcher responsibilities to respondents, including confidentiality, privacy, and avoidance of harassment.

Code of Standards and Ethics for Survey Research

__________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

Competitive marketing intelligence

__________ describes the target market and the company's position in it, including information about the market, product performance, competition, and distribution.

Current marketing situation

__________ is marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.

Descriptive research

__________ is the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.

Marketing strategy

__________ is gathering primary data by observing relevant people, actions, and situations.

Observational research

__________ refers to a prescribed number of people in each of several categories who are identified and interviewed by the researcher.

Quota sample

__________ is an overall evaluation of a company's strengths, weaknesses, opportunities, and threats.

SWOT analysis

__________ means that the quality of services may vary greatly depending on who provides them and when, where, and how they are provided.

Service variability

A(n) __________ is a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.

Shopping product

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

Social class

The growth-share matrix defines four types of SBUs: __________ are high-growth, high-share businesses or products.

Stars

__________ is a group of people with shared value systems based on common life experiences and situations.

Subculture

__________ is gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.

Survey research

Attributes and benefits are part of __________, which is one of the major brand strategy decisions.

brand positioning

In a __________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview.

cluster

Market penetration is __________.

company growth by increasing sales of current products to current market segments without changing the product

the fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships

customer insights

bought by individuals and organizations for further processing or for use in conducting a business

industrial product is a product

In the __________ stage, the consumer seeks information about the new product.

interest

A(n) __________ refers to electronic collections of customer and marketing information obtained from data sources within the company network.

internal database

The first step of the business buying process is __________.

problem recognition

A __________ is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

product

__________ are segments of the population selected for marketing research to represent the population as a whole.

samples

__________ are information that already exists somewhere, having been collected for another purpose.

secondary data

__________ links service firm profits with employee and customer satisfaction.

A service profit chain

__________ is the series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products.

A value chain

__________ is made up of the company, its suppliers, its distributors, and, ultimately, its customers who partner with each other to improve the performance of the entire system.

A value delivery network

__________ are part of the buyer's black box and produce certain responses.

Buyer characteristics

__________ are a type of buyer response.

Buying attitudes and preferences

__________ is company growth by increasing sales of current products to current market segments without changing the product.

Market penetration

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.

Marketing stimuli

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

__________ are information collected for the specific purpose at hand.

Primary Data

__________ is company growth by offering modified or new products to current market segments.

Product development

__________ is the set of all products and items that a particular seller offers for sale.

Product mix

__________ is a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.

Product/market expansion grid

__________ is the buyer's decision about which brand to select.

Purchase decision

The growth-share matrix defines four types of SBUs: __________ are low-share business units in high-growth markets.

Question marks

__________ is two or more people who interact to accomplish individual or mutual goals.

a group