Marketing 3024 etc.

If a family spends $2,000 a month on goods and services, how much of that $2,000 goes for marketing activities?

$1,000

Which of the following companies is the best example of a service marketer?

FedEx

For most firms, the costs of marketing activities consume approximately what portion of the consumer's dollar?

One-half

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Satisfaction for both the buyer and seller

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

achieve the organization's goals

The marketing concept is a management philosophy that affects

all efforts of the organization

The marketing mix is built around the

customer

A physical product you can touch is a(n)

good

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets

ideas

A change in the minimum drinking age in any given state illustrates a change in the ____ for Miller Brewing

marketing environment

The element of the marketing mix used to increase awareness of a product or company is

promotion

Ben is responsible for managing the customer satisfaction of Hampton Inn motel guests. Ben is currently analyzing the customer relationship management (CRM) program at Hampton Inn and is contemplating where he should begin making changes. Which of the following would be the beginning of a CRM program, and therefore the area Ben should consider first?

providing information to customers through the web, Facebook, or in person.