Marketing 3321, Ch. 3

What are the three stages of Morality?

(1. Pre: Simple rewards and punishments (2. Conventional: Concerned with societal rules (3. Post: Concerned with the long-term consequences of our decisions

What are the two types of Utilitarianism?

Act vs Rule Act: Whatever actions benefit the most people Rule: Whatever actions adhere to the law

What is CSR?

A businesses concern for society's welfare

What is Deontological theory?

Argues that our obligations and duties supercede anything else when dealing with an ethical dilemma

What is a Virtue?

Character trait valued as being "good"

What is the Casuist theory?

Compares our current dilemma with examples of similar instances and their outcomes

What is Utilitarianism?

Focuses on predicting the consequences of our actions

What is a Code of Ethics?

Guidelines to help us make better decisions, yo

What is the Foreign Corrupt Practices Act? (FCPA)

Law designed to help maintain ethical practices overseas Prohibits US Corporations from paying bribes

What are the levels of the CSR pyramid?

Philanthropic Ethical Legal Economic "turn a profit while following the law and making good decisions, then share the love"

What are Ethics?

The moral principles that govern our conduct

What is Moral Relativism?

Time and place ethics e.g. stealing bread to feed my children

What is Cause-Related Marketing?

When a nonprofit and a for-profit team up Can lead to "consumer cause fatigue" wherein customers are sick of this hippy sht