Marketing 431 Final Study Guide
¡Supera tus tareas y exámenes ahora con Quizwiz!
That you never know the outcome of a decision until after it has been made and you
can see the results.
Because you use different strategies in an "up" market than you do in a "down"
market.
Because the quality of the environmental scan affects the quality of the marketing
strategies you develop.
That the decision incorporated all of the relevant information available at the time
the decision was made.