Marketing 470- Test 1 (Ch 6)

Which of the following individuals is most likely to have a boundary position in a company that manufactures modular homes?

A person who sells the modular homes in the field

Which of the following statements about skills as a component of the model of sales performance is true?

A skill is a learned proficiency at performing a task

Petra is trying to increase the sense of job satisfaction among her salespeople. She will likely consider which of the following dimensions of job satisfaction?

All of the above

Which of the following organizational citizenship behaviors is exemplified by mentoring younger salespeople?

Altruism

The Army recruiter is trying to sell the recent high school graduate on a career in the military. With the phrase, "Be all that you can be," the recruiter is using _____ as a recruitment tool.

An intrinsic reward

Which of the following statements about the aptitude component of the model of sales performance is true?

Aptitude includes verbal intelligence, mathematical ability and sales expertise

Researchers measuring aptitude have learned that:

Aptitude is very task-specific

Which of the following statements about the components of role perceptions is true?

Business to business salespeople are particularly vulnerable to role inaccuracy, conflict and ambiguity

The sales performance model suggests that personal, organizational and environmental variables influence sales performance directly and

By influencing other performance determinants such as role perceptions and motivation

Which of the following organizational citizenship behaviors is a proactive behavior that includes making recommendations to management that will improve the overall performance of the organization?

Civic virtue

A salesperson's role is:

Defined as the activities and behaviors performed by any individual occupying the sales position

Bill Jason overheard a salesperson ask, "If I put more effort into my job, will I increase my performance?" In terms of motivation, this question deals with:

Expectancy

With increased use of remote offices, research indicates salespeople perceive:

Increased role stress

In small doses, role conflict and ambiguity provide the salesperson and the organization with some stress. This stress:

Is a healthy situation since low levels of stress lead to adaptation and change

Perceived role inaccuracy is distinguishable from the other role perception variables by the fact that it:

Is largely an unrealized perception

In which of the following examples will the salesperson described be most vulnerable to role inaccuracy, conflict and ambiguity?

Karen Rankin sells management consulting to businesses that want to set up an Internet retailing site

Yolanda has a quarterly gathering of her salespeople, giving out awards, announcing promotions and describing the incentives offered for the next quarter. Yolanda is appealing to salespeople's

Low-order needs

Skill levels include all of the following EXCEPT

Motivation

Which of the following statements about the salesperson's perception of his or her role in the organization is true?

Occupants of innovative roles frequently face situations where they have no standard procedures or past experiences to guide them

The expectations associated with organizational citizenship behaviors are consistent with

Relationship selling

An office equipment salesperson is uncertain about whether he is satisfying his customers needs for follow-up service even though he is sacrificing his selling time to potential customers to service his current customers' equipment. He is most likely experiencing:

Role ambiguity

Which of the following statements about the salesperson's role in the organization is true?

Role inaccuracy differs from role conflict and ambiguity because the salesperson does not know he is suffering from role inaccuracy

Which of the following statements about the salesperson's role in the organization is true?

Role is defined by the expectations and demands communicated by members of one's own role set, by the personal perceptions of those expectations and demands and finally by the personal behavior of the individual

Mallory frequently hears her salespeople comment that their work is not very exciting. Which of the following dimensions of job satisfaction will she hopefully assess and attempt to change?

The job itself

All of the following are examples of organizational variables that would influence sales performance EXCEPT:

The number of competitors in a territory