Marketing, Advertising, and Social Media Compliance - 1
A Twitter message, or tweet, can only be ___________ in length.
140 Characters
Studies show that blog readers stick with an article for about:
7 minutes
Agent Marsha has a professional website, as well as a weekly newsletter. Her website should include:
A newsletter sign-up link
Misty wants to jazz up her Twitter profile. Which of the following should she consider?
A professional profile picture
Determine which of the following statements regarding trademarks and copyright marks is true.
A registered trademark symbol means that the trademark has been registered with USPTO.
Female looking for a female roommate for a two-bedroom apartment in the Upper East Side. Three-bedroom home for rent to one family with or without children. German home for rent with German-speaking landlord. Adorable three-story investment chateau tucked in the mountains.
Acceptable not Acceptable not Acceptable Acceptable
Determine which of the following statements regarding how agents and agencies use social media is true.
Agents are using social media to network.
How often should you add content to your blog?
At least weekly
Jenna wants to add some recommendations to her LinkedIn profile. She should:
Be prepared to give a few recommendations of her own
Broker Charlie has a very aggressive social media marketing strategy, but he's not see a lot of positive results. He should make sure that his focus is on:
Building relationships
New agent Masha wants to create her own YouTube channel to promote her brand and showcase her listings. She wants to become known for her expertise and professionalism. She should:
Coordinate the look and feel of her YouTube channel with that of her other social media platforms
Reggie is preparing to start a social media marketing campaign. Before he gets started, he wants to research _______ to ensure he's making smart choices about where to allocate his time and money.
Cost
Julie has been on Facebook for years. Now that she's a professional real estate agent, she wants to start promoting her business on her favorite social media platform. She should:
Create a professional Facebook page for her business
Agent Tony wants to promote his real estate business on Facebook, so he should start by:
Creating a professional Facebook page
Judy isn't on any social media platforms, and she decides it's time. Before she gets started, she should:
Do her research to determine which platforms might work best for her
Agent Martin arrives at his seller client's home to take pictures for the listing. He discovers that the bathrooms haven't been cleaned and are littered with wet towels, messy countertops, and overflowing trashcans. It would be in the best interest of his clients if Martin were to:
Explain the importance of staging and good photographs
Under the _____________ of the U.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports.
Fair use doctrine
The number of agents listing on social media is decreasing. Social media has no influence on company culture. Agents are using social media to network. Very few agencies have websites.
False False True False
As a newcomer to Twitter, Margo decides to start by:
Following and interacting with others
Gavin is excited to take advantage of social media for the purposes of marketing his business. But he's cautious, because he knows that without a(n) ________, social media can be a huge time waster.
Game plan
More and more consumers start their home searches by
Going online
Determine which of the following statements is true about modern-day consumers.
Homebuyers say websites are top source of information. Homebuyers say their top source of information is
Including a strong ______ can help catch the eye of visitors.
Image
Lucinda sends out a tweet about her newest listing. In accordance with NAR's SOP 12-5, she makes sure to:
Include a link that displays her firm's name and other required disclosures
Jody wants his blog to be as professional as possible, so he should avoid:
Including specifics on past clients
According to NAR, surveyed agents are:
Increasingly using social media to promote their listings
Last week, one of Sarah's clients, Reggie, contacted her after he saw her new website. The website includes a page featuring his property. Reggie told Sarah he loves the photos of the property, but is concerned that his property's square footage appears too small compared to other properties in the area. Reggie asked Sarah to change the information on her website to say the property is 500 square feet larger than it really is. Sarah should:
Inform Reggie that, as a real estate professional, she agrees to avoid exaggeration and misrepresentation related to the property or the transaction
Which of the following statements about online marketing and social media is true?
It comes with its own dangers and risks.
Determine which of the following statements regarding the use of photographs is true.
It's good to post the pictures in a logical sequence.
Jeff wants to increase his presence on LinkedIn. He should consider:
Joining some relevant groups
___________ is a social media site designed for business professionals to connect and engage.
_______ remains a powerful source of information.
MLS
James is a listing agent. Per most of his contracts, he has a responsibility to:
Make reasonable efforts to market the seller's property
Per most listing contracts, it's your job to:
Make reasonable efforts to market the seller's property
Marketing materials present an especially shady territory when agents change firms. This case was incorporated into NAR's Arbitration Manual in 2010. Can you figure out how the Hearing Panel ruled?
Marcy provided appropriate notice to consumers, and she did not violate Article 12.
Announcing every new listing you get Commenting on an industry article posted by a fellow agent Joining an industry-related LinkedIn group Updating your status to announce that you've just joined your local chamber of commerce
No yes yes yes
Broker Dorothy wants to take advantage of social media to better promote her business, her brand, and her clients. Specifically, Dorothy is looking for a way to showcase her passions, promote her brokerage website and blog, and visually collaborate with clients and customers. She should consider:
Determine which of the following statements regarding Pinterest is FALSE.
Pinterest posts rely on micro-messaging and feature short pins of 140 characters.
Dwight uses another agent's blog post as his own. He is guilty of:
Plagiarism
Sherrod only uses __________, because it is copyright free, and he knows it's safe to use.
Public domain content
Lydia is new to Twitter and asks her co-worker for some advice. A good rule of thumb for creating a professional Twitter account is:
Quality over quantity
New home buyers are most likely to start their home search by:
Researching Online
Agent Jenna's mobile-friendly website can detect the type of device a visitor is using. Jenna's website is considered:
Responsive
Determine which of the following statements regarding online marketing is true.
Reusing content across various platforms can save time.
Sarah is developing a blog post that will feature one of her new listings. The property was previously listed by another brokerage, but the property didn't sell before the listing agreement's expiration. Because Sarah just got the listing, she hasn't had time to take photos of the property yet, but last night when Sarah spoke to the seller, he informed her that the previous listing agent took great photos of the property. It would save Sarah a lot of time and effort if she used the other agent's images on her blog post. What should she do?
Sarah should ask the other agent for permission to use the photos or else she should go to the property and take original photos for her blog post.
Lisa tries not to use any copyrighted text in her online marketing efforts. When it comes to images:
She should continue to comply with copyright laws
Sarah, a real estate agent representing the seller, is puzzled over why one of her listings isn't generating more interest. The home has been on the market since January, but she's only had a handful of inquiries in the past seven months. What do you recommend?
She should take new photographs, since the existing ones were taken in winter and it's now summer.
Which of the following is NOT a good use of social media by a real estate professional.
Spread gossip about other industry professionals
Search engine optimization can give your listings additional exposure. Your professional blog is a great feature to include on your website. Make sure your professional website includes your contact information. You are forbidden by federal advertising laws from including your listings on your website.
True True True False
Agent Marci is new to Twitter and is trying to figure out what to post. She should:
Tweet on a mix of topics, including her listings, local events, and industry news
_________ is a popular social networking service built on micro-messaging.
Carmen's broker just looked at her professional website and was surprised to see:
Videos of Carmen learning to ski
How often should you add content to your blog?
Weekly
Mario wants to use an excerpt from a public domain book on his website. May he do so?
Yes, but he should provide attribution or credit to the original author
Thad wants to use an excerpt from a public domain book on his website. May he do so?
Yes, but he should provide attribution or credit to the original author
Sarah's friend Jan is a photographer. Jan mentions that she has a series of photos of each of the city's parks and wants to know if Sarah has any use for the photos on her website. Sarah wants to feature the photos on her website and creates a page about the city, to which she later adds the photos. Can Sarah feature the photos on her website?
Yes, she can use the photos since Jan is willing to give her permission to use them.
When it's time to claim a Facebook web address, remember:
You can't change it after you set it up
________ is the largest, most popular site for online video sharing and viewing.
YouTube
Agent Frances just started a blog. To make posting content more manageable, he should consider:
creating a content calendar
Promoted pins are a free upgrade. Pinterest is a great medium for visual storytelling. Pinterest has more than 100 million users. Agent Doug works as part of a team. A group board might be a good option, allowing all is team members to pin to the board.
false true true true
The federal Fair Housing Act prohibits discrimination in any form against which of the following classes:
sex
Reusing content across various platforms can save time. User demographics don't vary much from social media platform to social media platform. It's best to use both traditional and online marketing efforts. If you don't see immediate results from your online marketing efforts, it's best to pull the plug and stick to traditional efforts.
true false true false
Using scheduling software can help you better manage your social media efforts. Data scraping is easy to prevent by encrypting your content. It is your responsibility to take down any outdated marketing information that you post. You don't have to include your contact information on your social media platforms. As long as you include your name, customers will always take the time to look you up.
true false true false
Lars wants to start a professional website that includes information about himself, his brokerage, and each of the homes he currently represents. Determine whether he should include the following pieces of information on his site. His contact information The lowest offer each of his clients would accept His broker's information The fact that he is going through a divorce
yes no yes no
You just got a new listing for a single-family home. Your town just broke ground on what's going to be a new state-of-the-art high school. Your sister is trying to sell her old patio furniture. A co-worker was just named Salesperson of the Year.
yes yes no yes
