Marketing Career Cluster Sample Exam

While attending a staff meeting and listening to a coworker present information on the legal use of copyrighted images, Darrell realizes some of the information may not be accurate. What should he do? A. Ask questions to clarify the information B. Explain that the information is incorrect C. Ask for permission to bring the company's attorney to the meeting D. Don't say anything because it would embarrass his coworker

A Ask questions to clarify the information. It is better to ask a question to clarify information than to point out that someone is wrong. Besides, Darrell may not be aware of recent changes in copyright law. Inviting another person to a meeting to prove his point would be considered rude, and others might doubt his ability to trust their judgment or support them in the future. It's important to avoid embarrassing coworkers, but if Darrell has valid concerns, politely sharing them is the best course of action.

Each day after history class, Marty lists the important historical events that he learned about according to the dates when they occurred. Marty is using the __________ method of organizing information. A. chronological order B. order of importance C. comparison and contrast D. geographical

A Chronological order. There are several methods of organizing information, including chronological order, order of importance, comparison and contrast, and geographical organization. Chronological order involves listing information in a sequence of dates or time frames, like Marty did in this example. Order of importance involves organizing data around the significance of the information. The comparison and contrast method involves organizing information according to its similarities and differences. Geographical organization involves organizing information according to the location it is associated with.

Which of the following Internet-based marketing research methods is most likely to raise an ethical issue regarding the users' right to privacy: A. Cookies B. Scan portals C. Browsers D. Banner ads

A Cookies. Cookies are text files that are put on a website visitor's hard drive and then later retrieved during subsequent visits to the site in order to track shopping and buying behavior. As a result, Internet users often feel that their right to privacy is compromised. Portals are sites that are popular starting points for surfing the Web. Scan portal is not a term that is widely used to describe activities and concepts related to the Internet. A browser is the software that is needed for surfing the Internet. Banner ads are promotional messages that appear on a web page, usually at the top of the page.

Elise smiles brightly and says, "Martin, you are making incredible progress. I am very proud of your efforts—keep up the good work!" What characteristic of coaching is Elise demonstrating? A. Enthusiasm B. Humility C. Empathy D. Patience

A Enthusiasm. Coaching is the process of helping others reach their full potential and overcome the barriers that are keeping them from doing so. Effective coaching involves exhibiting certain qualities and characteristics, including enthusiasm. When coaches show their own excitement and interest in helping them, their protégés are more likely to be motivated to make changes and improvements to reach their goals. Empathy is the ability to put yourself in another person's place. Humility is a lack of pride. Patience is the ability to endure life's aggravations and difficulties calmly. Although these are also important traits for effective coaches to have, Elise is not demonstrating those particular traits in the example.

Obtaining adequate documentation, interviewing all witnesses, and recommending appropriate consequences are all steps in a(n) A. ethics violation investigation. B. standard job interview. C. employee promotion process. D. office voting procedure.

A Ethics violation investigation. Obtaining adequate documentation, interviewing all witnesses, and recommending appropriate consequences are all steps that human resources managers take during an ethics violation investigation. These steps are not involved in job interviews, employee promotion processes, or office voting procedures.

Which of the following sample designs draws data from the knowledge of experts: A. Judgment sampling B. Referral sampling C. Simple random sampling D. Systematic random sampling

A Judgment sampling. Judgment sampling, also known as expert sampling or purposive sampling, is a non- probability sampling method in which researchers handpick respondents based on their knowledge or expertise. Referral sampling, another name for snowball sampling, is a non-probability sampling method in which researchers ask respondents to help them identify and recruit additional respondents for the study. Simple random sampling is a probability sampling method in which every sampling unit has a known and equal chance of being selected. Systematic random sampling is a probability sampling method in which researchers place sampling units into a random list and draw a sample using a skip interval.

Which of the following is a potential impact of bribery and other corrupt practices on business: A. Loss of customer trust B. Greater efficiency C. Gained resources D. Decreased crime

A Loss of customer trust. If news gets out that a company has been engaging in corrupt business practices, the company can suffer from the loss of customer and public trust. Customers generally do not support corruption in business and will refuse to buy from a business that engages in bribery or other fraudulent practices. Other potential results of corruption include decreased business efficiency, loss of resources, and an increase in black market crime and other types of organized fraud. Companies that engage in corrupt business activities generally do not enjoy greater efficiency or increased resources.

Classmates are able to communicate openly and honestly because they __________ each other. A. trust B. distrust C. like D. suspect

A Trust. Trust is the belief that someone or something is reliable. It's nearly impossible to build trusting relationships without open and honest communication. People will trust you if you're open and honest, and those people will be more likely to communicate openly and honestly as well. Being transparent is the first step toward building trusting relationships. Classmates are not more likely to communicate openly and honestly if they distrust or suspect each other. Classmates do not necessarily have to like each other to communicate openly and honestly.

If you find yourself wanting to be the best at everything and struggling to accept your limits, you might be A. afraid of commitment. B. a perfectionist C. disorganized. D. affected by technology.

B A perfectionist. Perfectionists are people who refuse to accept any standard short of perfection. They want to excel at everything and reach all of their goals. If you find yourself wanting to be the best at everything and struggling to accept that you have limits, you might be a perfectionist and struggle with over commitment. There is no indication that you might be afraid of commitment, disorganized, or affected by technology.

Liam is constantly stressed out at his job. If he isn't careful, he may find himself facing A. productivity B. burnout C. physical activity. D. endorphins.

B Burnout. Burnout is a type of exhaustion that is usually caused by too much stress. Someone who is constantly stressed, like Liam, may end up facing burnout. Productivity is usually reduced when someone is burned out. Physical activity is a way to produce endorphins, which make a person happier and calmer.

When a business obtains primary data by manipulating several variables within a controlled environment, it is A. ensuring positive results. B. conducting experimental research. C. analyzing focus-group feedback. D. making marketing decisions.

B Conducting experimental research. Primary data are facts that a researcher collects for the problem or project at hand. When a business obtains first-hand information by changing several variables in a controlled environment, it is experimental research. Scientific and engineering businesses often conduct experimental research to resolve problems or invent products, although the businesses cannot ensure positive results each time. Focus groups are sources of primary information, but analyzing the feedback does not always involve manipulating variables. Businesses do not make marketing decisions by manipulating variables within a controlled environment, although they make marketing decisions based on information or results the research provides.

Amira is trying to choose a financial institution. She likes to do her banking in person, and she wants to make sure she selects an institution that's customer friendly. She wants good interest rates and low fees, and she'd also prefer to invest with a not-for-profit institution. Amira should invest her money in a(n) A. Internet bank. C. commercial bank. B. credit union. D. investment bank

B Credit union. Amira would likely be happy banking with a credit union. Credit unions are not-for-profit financial institutions that are owned by their members. Because of this, they have the customers' best interests at heart. They also usually have better interest rates and lower fees than some other types of financial institutions. If Amira enjoys doing her banking in person, an Internet bank would likely be a bad choice for her. Internet banks do all of their transactions online. Amira also wouldn't be happy with a commercial bank. Although commercial banks offer a wide array of services, they do not always offer good interest rates. Investment banks don't accept deposits, so they wouldn't be a good choice for Amira. Instead of dealing with the general public, investment banks typically work with businesses.

When Anna witnessed her coworker Brenda bullying another coworker Sam at work, she calmly told Brenda that her behavior was inappropriate and that she should treat Sam with the common courtesy and respect that everyone deserves. In this situation, Anna was A. exhibiting cultural sensitivity. B. demonstrating integrity. C. exerting her authority. D. recognizing another person's contributions.

B Demonstrating integrity. A person with integrity adheres to an established set of personal ethics and sound moral principles. The foundation of Anna's personal ethics is the "golden" rule—treat others the way that you expect to be treated. When Anna saw a coworker bullying another coworker, Anna demonstrated integrity by calmly reminding the bully (Brenda) about the "golden" rule. In this situation, Anna did not exhibit cultural sensitivity or recognize another person's contributions. Because the situation involves three coworkers, Anna does not have workplace authority over Brenda and Sam.

Pedro received a check in the amount of $432.87 from the Tabor Corporation, a company in which he is a stockholder. This source of income is referred to as A. wages. B. dividends. C. interest. D. inheritance

B Dividends. Individuals and businesses acquire income in many ways. Dividends are earnings that are paid to investors or stockholders for their investments. When Pedro purchased shares of Tabor stock, he became an owner of the company. As an owner of the company, Pedro has the opportunity to earn a percentage of the company's profits, which are paid to him in the form of dividends. Wages are the income that workers earn for the work that they perform. Interest is the reward or cost of lending or borrowing money, usually figured as a percentage of the amount borrowed. An inheritance is the assets (e.g., property, goods, money) that a person leaves to others upon his/her death.

Larry's Dairy wants to team up with Rookie Cookie to develop one new ice cream flavor. How should Larry's Dairy accomplish this? A. Create a partnership B. Execute a joint venture C. License Rookie Cookie name D. Create a franchise under Rookie Cookie

B Execute a joint venture. A joint venture is an arrangement that involves two or more businesses entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels for the benefit of all parties. The relationship is usually short term and involves the execution of a single project or transaction. A partnership is a form of business ownership in which the business is owned by two or more persons. Licensing is a business structure that requires the authorization or permission of an owner for another entity to use trademarked, copyrighted, or patented material for a specific activity, during a specific time period, for the profit of both parties. A franchise is a contractual agreement between a parent company and a franchisee to distribute goods or services.

If a business doesn't want to pay to set up operations overseas, it might choose to expand through A. joining a strategic alliance. B. exporting to foreign countries. C. establishing a multinational firm. D. creating a wholly owned subsidiary.

B Exporting to foreign countries. If a business doesn't want to pay to set up operations overseas, it might choose to expand through exporting. With exporting, a business simply ships its products to other countries. Joining a strategic alliance, establishing a multinational firm, and creating a wholly owned subsidiary are all options that require the time, effort, and money of setting up overseas operations.

.Jenna works long and irregular hours to accommodate her clients' schedules. What characteristic of a good entrepreneur is Jenna exhibiting? A. Honesty B. Flexibility C. InitiativJe D. Integrity

B Flexibility. Entrepreneurs must be flexible and adaptable in order for their business or project to succeed. By shaping her own schedule around the needs of her clients, Jenna is showing that she is flexible and customer-oriented. Honesty, initiative, and integrity are all characteristics of good entrepreneurs; however, Jenna is not exhibiting them in this situation.

A taxi service competes with other taxi services, but it also competes with the local bus system. This second type of competition is known as __________ competition. A. friendly B. indirect C. unnecessary D. incomplete

B Indirect. A taxi service and a bus service compete with each other indirectly. They are not the same type of product, but they still strive to win scarce customer dollars. Understanding competition—both direct and indirect—is an important step in identifying and carrying out brand promise. Indirect competition is not referred to as friendly, unnecessary, or incomplete.

Which of the following is most likely to have a marketing-research department: A. Small retail business B. Leading manufacturer C. Local charity D. Successful politician

B Leading manufacturer. More than 85% of the country's leading manufacturers have marketing-research departments. Businesses of all sizes can hire the services of outside market researchers, but large businesses often have their own marketing-research departments. Local charities, small retail businesses, and political candidates would conduct their own research or hire an outside researcher.

Beth's Orchard sells fruit to Aaron's Fruit Warehouse, which then sells the fruit to a variety of local stores that sell to the final consumer. In this example, the fruit is following which channel of distribution? A. Producer to agent to consumer B. Producer to wholesaler to retailer to consumer C. Producer to agent to wholesaler to consumer D. Producer to retailer to consumer

B Producer to wholesaler to retailer to consumer. In this situation, the producer sells to Aaron's (wholesaler) which sells to a variety of local stores (retailers) that sell to the final consumer. In producer to agent to consumer, there is no agent involved and the local retailers are left out. In producer to agent to wholesaler to consumer, there is no agent, and the local retailers have been left out. In producer to retailer to consumer, Aaron's Fruit Warehouse has been left out.

Which department would a marketing manager contact to make sure that enough product is on hand for an upcoming promotion? A. Shipping B. Purchasing C. Accounting D. Customer Service

B Purchasing. A company's purchasing department negotiates pricing and orders products from suppliers to service customers and keep the operation going. A promotion might require an additional product for a specific time. Therefore, the marketing manager needs to advise the purchasing department to order additional items for the promotion. The shipping department coordinates the movement of materials from the warehouse to the transportation channels. An accounting department is responsible for the company's financial matters. The customer service department troubleshoots issues, such as placing orders or handling returns, between the company and the customer.

What statement is true about technology in relation to channel management? A. Because technology continues to evolve, vertical conflict among channel members is occurring less often. B. Some businesses have the capacity to distribute most or all of their products through the Internet. C. Technological advancements generally require businesses to increase the number of intermediaries they use. D. Technology makes it more difficult to monitor the channel members' activities in most situations.

B Some businesses have the capacity to distribute most or all of their products through the Internet. Some businesses provide pure services that do not require the use of intermediaries. For example, it is possible for business consultants or freelance copyrighters to deliver their services directly to the end users through their websites. Many financial services, such as bank loans and stock trades, can be completed online without the use of intermediaries. Because some businesses are bypassing intermediaries and selling products directly to the end users through their websites, vertical conflict among channel members continues to be a problem. When businesses decide to sell directly to consumers, the number of intermediaries they use is reduced. In many ways, technological advancements make the distribution process more efficient. For example, extranets make it easier for channel leaders to monitor channel activities and for channel members to communicate with one another.

Which of the following is the best place to start looking for data about competitors: A. The company's internal records B. The company's website C. The company's call reports D. The local newspaper

B The company's website. Finding data about competitors can be difficult. The best place to start looking is usually the "Investors" section of the company's website. You would not have access to the company's internal records or call reports. You may or may not find useful data in the local newspaper.

A person planning a budget for living on his/her own most likely needs to conduct research to calculate A. the interest his/her bank pays on savings. B. the cost of his/her future expenses. C. his/her current income. D. how much s/he has in savings.

B The cost of his/her future expenses. When planning a budget for living on his/her own, a person most likely will need to conduct research for the cost of his/her future expenses because they have not occurred yet. A person usually knows her/his current income and how much s/he has in savings. S/He is not likely to consider his/her savings or the interest paid on savings when determining a budget.

Which data-collection method usually takes place online? A. Observation B. Tracking C. Experiments D. Personal interviews

B Tracking. Tracking is a data-collection method that usually takes place online (website hits, cookies, product orders, etc.). Observation is watching people go about their activities in a natural setting. Experiments involve manipulating one variable to gauge the effect on another variable—it can sometimes take place online, but not usually. Personal interviews take place in person.

Which of the following sources of data would be best for a marketer who is looking for trends and changes in his/her industry: A. Sales invoice B. Trade journal C. A competitor's promotional campaign D. Public financial data

B Trade journal. A trade journal is an industry-specific publication that keeps readers up to date on what is happening in the field. If a marketer wants to know about trends and changes in his/her industry, a trade journal would be a useful source of data. A sales invoice is a valuable source of data for customer information. A competitor's promotional campaign is beneficial when gathering data about the competition's strategy. Finally, public financial data can inform marketers about competitors.

Which of the following is a characteristic of an efficient accounting system: A. High-accessibility B. User-friendly C. Maintenance-free D. Results-oriented

B User-friendly. An accounting system is the methods and procedures that a business uses in handling its financial information. An efficient accounting system allows the business to retrieve the information it needs quickly and easily. Because most companies use computer-based accounting systems to help them store, track, and retrieve important financial data, it is important for the accounting system's software to be user-friendly, easy to use, and easy to operate. Most companies do not want a lot of people to have access to their financial data, so it is important to keep it secure and accessible for those who need and use the information. Accounting systems require some type of maintenance because people must continuously update the information. Accounting systems do not produce results for the business—they simply store information in an organized way.

Kevin is reviewing his annual credit report. Ever since he misplaced an important tax document containing his Social Security number, he is especially cautious about protecting his identity. Which of the following is most likely to be a red flag for potential identity theft: A. Incorrect or outdated address and employer information B. "Soft" inquiries from the credit card companies that Kevin applied to C. Accounts in Kevin's name that he doesn't remember opening D. Negative information outside the credit reporting time limit

C Accounts in Kevin's name that he doesn't remember opening. Your credit report contains a section where all accounts in your name are listed. It's important to review these accounts on a regular basis to ensure that they are authentic. Accounts in your name that you don't remember opening are a major red flag for identity theft. "Soft" inquiries are not signs of identity theft as long as you can attribute them to sources that you recognize. Incorrect or outdated address and employer information is not usually a sign of suspicious activity, either. Usually, incorrect information simply means you need to update your personal details with your credit lenders. Similarly, negative information outside the credit reporting time limit does not usually indicate suspicious behavior; it simply means that you need to follow up with your credit lenders or the credit reporting agency.

Which of the following is most likely to be an example of passive listening: A. Carefully listening to a friend B. . Daydreaming during a lecture C. Casually listening to a podcast D. Paraphrasing a speaker's message

C Casually listening to a podcast. Passive listening occurs when a person listens without giving his/her full attention, such as casually listening to a podcast. Daydreaming during a lecture is an example of distracted listening. Carefully listening to a friend and paraphrasing a speaker's message are both elements of active listening.

You're giving directions to a group of coworkers and you want to be sure they do exactly what you say. You should A. make the directions challenging. B. raise your voice. C. give directions in the proper order. D. demonstrate the final steps of the directions.

C Give directions in the proper order. It's much easier for your listeners to follow along if you give directions in the order in which they should be completed. Raising your voice isn't necessary when giving directions; in fact, it may intimidate your listeners. Your directions should not be challenging, even if the task itself is challenging. If you choose to demonstrate how to complete the directions, you should show how to do each step, not just the final ones.

26. One reason why it is often unethical for business employees to spread workplace gossip is because they are communicating A. illegal messages. B. positive feedback C. harmful information. D. helpful solutions.

C Harmful information. Workplace gossip is often spread through the grapevine, which is an oral communication method in which information is passed around the company but not formally announced or verified. An ethical problem with spreading gossip is that it is often incorrect and becomes exaggerated and distorted as more and more employees communicate the information. This information may be harmful if it reports rumors that are unfounded, such as warning of impending layoffs when none are planned. Workplace gossip usually does not communicate positive feedback, helpful solutions, or illegal messages.

When Samantha reviewed her company's financial information, she noticed that the sales for the Java6 coffee maker decreased for three consecutive months. In this situation, the financial information helped Samantha A. make a pricing decision B. calculate liquidity ratios. C. identify a trend. D. negotiate a contract.

C Identify a trend. One reason that businesses analyze financial information is to identify trends. In the example, the company's sales for a certain product have decreased over time, which indicates a problem. With this information, the company can take steps to determine the reason for the sales decline so it can take corrective action. For example, the business might survey customers and ask them about their experiences with the product. If the customers say that the product is inferior or defective, the business might decide to drop the item from its product line. The financial information did not help Samantha calculate liquidity ratios, make a pricing decision, or negotiate a contract.

20. A society in which group ties are very loose is known as a(n) A. collectivist society. B. "feminine" society. C. individualist society. D. uncertainty-avoiding society.

C Individualist society. A society in which group ties are very loose is known as an individualist society, according to Hofstede's dimensions of national cultures. A collectivist society is integrated into strong groups. An uncertainty-avoiding society is known for liking rules and structure. A "feminine" society values the qualities of caring, quality of life, etc.

Rashid's business always puts the customer first. All of the company's decisions are made to satisfy customer wants and needs. Rashid's company is using the __________ concept. A. customer B. utility C. marketing D. relative

C Marketing. The marketing concept is a philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals. While utility and the marketing concept go hand in hand, the utility concept is not a term commonly used to refer to the marketing concept. The marketing concept is also not typically referred to as the customer concept or the relative concept.

Which of the following is an example of an employee using nonverbal communication effectively to reinforce his/her service orientation: A. Tristan answered his office telephone and said, "Blanton Industries. How can I help you?" B. When Mrs. Jones complained that her steak was not cooked the way she wanted it, Leah rolled her eyes. C. Molly nodded and maintained eye contact as Ms. West explained the problem with her computer. D. Paul crossed his arms and tapped his foot impatiently as Mr. Cook asked about a charge on his bank statement.

C Molly nodded and maintained eye contact as Ms. West explained the problem with her computer. Having a service orientation involves expressing a positive, helpful attitude with the business's customers. Employees' gestures and facial expressions convey their attitudes, which customers often believe is a reflection of the business's attitudes. Because Molly nodded and maintained eye contact with Ms. West while she was explaining a computer problem, Molly was indicating that she was listening and willing to help her customer. Employees are not exhibiting a service orientation by behaving rudely, which may include rolling their eyes, crossing their arms, and being impatient with customers. Tristan was demonstrating a service orientation through his verbal rather than his nonverbal communication.

3. Which of the following is an activity that must take place within a channel of distribution: A. Delivering products to customers' homes B. Making payments to retailers C. Promoting products D. Preparing detailed marketing reports

C Promoting products. Every channel of distribution promotes products, even if it's as simple as a direct distributor of babysitting services putting up fliers in the local ice cream shop. Channel members generally do not need to make any payments to retailers, as retailers are usually the last intermediary in the channel. Not all products need to be delivered to customers' homes. Not all channels of distribution require detailed marketing reports; sometimes, providing marketing information can be as easy as just talking or sending a quick email.

Allen works in an ice-cream shop that makes fresh ice cream throughout the day, and he sells it to customers as they come in. Because Allen does both jobs, he has a limited amount of time to attend to customers as well as make the ice cream. His employer decides to hire another worker who will only make the ice cream, allowing Allen to work at the counter full time. In other words, Allen's employer has decided to employ specialization by A. day B time C. task. D. seniority.

C Task. Allen is only working at the counter. Because he works at the counter all the time and does not trade shifts with the new worker, he is not specializing by time or day. Seniority in this case has little to do with specialization because Allen's specific task was decided by the employer.

Which of the following is a criterion for evaluating the reliability of a source: A. Style B. Length C. Timeliness D. Type of source

C Timeliness. For certain types of information, it is crucial for the source to be up to date because data are always changing. Length and style are not necessarily indicators of reliability, though depending on the type of source, they may be important. The type of source does not always indicate reliability; many different types of sources are reliable.

When DeShawn's teacher compliments his work on his group project, he's sure to give credit to the other group members who helped. DeShawn is showing A. viability. B. rule of law. C. transparency. D. trust.

C Transparency. Transparency means being truthful when you communicate. This is more than just avoiding lies (although that's important, too!). It also involves speaking up about your feelings and communicating openly, even when it's difficult. Transparency means not spinning your accomplishments to be something they're not. DeShawn is being transparent by not taking all the credit for his group's work. This is not an example of rule of law, viability, or trust.

How can ill-designed questionnaires affect survey participants? A. Can make them take their time to complete the survey B. Can make them question the survey's purpose C. Can decrease their desire to answer personal questions D. Can decrease their response rate

D Can decrease their response rate. Ill-designed questionnaires negatively affect the quality and quantity of data obtained from survey participants. This lowers their response rate because they may think the survey is too complex, too time-consuming, or too confusing. Survey design is unlikely to make participants question the survey's purpose, decrease their desire to answer personal questions, or make them take their time to complete the survey. SOURCE: IM:418 Explain characteristics of effective

One of the leading computer manufacturers has decided to produce software cases of high quality and high price. Who will ultimately decide if the price is too high? A. Manufacturer B. Government C. Competition D. Consumers

D Consumers. Each time consumers make a purchase they cast their economic vote, and these votes enable consumers to control what will be produced. The government has limited power and should only step in to protect citizens. The competition would be the other manufacturers that sell the same or similar products. The manufacturer would only determine what is to be produced.

Jane's teacher wrote a note complimenting Jane on her report. This is an example of __________ feedback. A. negative B internal C. oral D. external

D External. External feedback is feedback that comes from sources outside yourself. These sources include friends, classmates, family, teachers, counselors, principal, employer, etc. Internal feedback comes from within yourself. A compliment is a form of positive feedback, not negative. Since the compliment was in the form of a written note, it was not oral, or spoken.

School grading systems, work wages and bonuses, and sport-related awards are all examples of __________ systems. A. negative feedback B. instant gratification C. informal recognition D. formal recognition

D Formal recognition. Formal recognition systems are planned, well-thought-out systems such as school grades, work wages and bonuses, or sports awards. Informal recognition is praise that is offered outside of formal systems, such as a positive comment from a supervisor or a pat on the back from a coach. School grading systems, work wages and bonuses, and sport-related awards are not examples of informal recognition. They are also not examples of instant gratification systems or negative feedback systems.

Trustworthiness is most closely related to __________ and __________. A. persistence; integrity B. fairness; responsibility C. altruism; patience D. honesty; transparency

D Honesty; transparency. Trustworthiness is reliability. It is the quality of deserving others' confidence. Ethical leaders gain trust through honest behavior. Honesty is closely linked with transparency. Transparency is the quality of being just as one seems. It means being open and truthful when communicating. Trustworthiness is not related to fairness, responsibility, altruism, patience, or persistence. Trustworthiness is somewhat related to integrity, but not as directly as with honesty and transparency.

Which of the following is a disadvantage of using email as a communication method for global business activities: A. Email is detrimental to the environment. B. Technological problems often stall conversation. C. Email is too friendly and personal for a business setting. D. It can be difficult to discern tone and meaning.

D It can be difficult to discern tone and meaning. Because email is written with abbreviations, short descriptions, and is often written quickly, meaning and tone can be misunderstood. Someone can easily misinterpret your email, which can create conflict that would not occur in an in-person conversation. Technological problems that stall conversation are not necessarily an issue with email because it is not generally an instantaneous conversation. This issue is more of a problem with video conferencing or webcasts. Email is not too friendly and personal; rather, it can be impersonal. Email is not detrimental to the environment; rather, it is better for the environment than paper communications.

Assessing the long-term value and impact of your actions on others can help you A. earn university scholarships. B. get into the college of your choice. C. avoid work tasks you don't like. D. make a positive change in the world.

D Make a positive change in the world. Assessing the long-term value and impact of your actions on others can help you make a positive change in the world around you. It won't necessarily help you get into the college of your choice, avoid work tasks you don't like, or earn scholarships.

Which of the following is an effective subject line for a professional email: A. FYI B. Hello! C. Can I ask you a question? D. Meeting Monday at noon

D Meeting Monday at noon. It's important to write an email subject line that accurately and specifically describes what is in the email. If you use a vague subject, like "Hello!" "Can I ask you a question?" or "FYI," your recipient might not even open the email. An email subject should summarize the main point of your email.

Sasha's science teacher is explaining lab directions to the class. They'll be performing a complicated experiment with many steps that will take about a week. The next day, Sasha tries to remember a step of the directions, but she can't. Which step of following oral directions should Sasha have followed? A. Acknowledge directions verbally or nonverbally. B. Eliminate distractions. C. Make eye contact. D. Take notes.

D Take notes. If a speaker is giving you multiple directions at one time, it may be useful to take notes. That way, as you complete your project, you can look back on them. If Sasha had taken notes in her situation, she'd know what to do next in her experiment. Eliminating distractions, making eye contact, and acknowledging directions are all important steps when it comes to following directions, but they are not steps that would help Sasha in this situation.

2. Merchants that export fruits and vegetables to the country of Uzoo are required to pay a tax to the Uzoo government. This tax is known as a(n) A. domestic fee. B. export tax C. restriction. D. tariff.

D Tariff. Tariffs are taxes on imported goods. When an imported product enters a country that requires a tariff, the merchant will pay a certain percentage of the product's value directly to the government. Many countries collect tariffs on imported products to protect domestic manufacturers. Tariffs, or import taxes, are not called export taxes, restrictions, or domestic fees.

Melissa writes checks to pay for her rent, utilities, and groceries, and she keeps a record of all these transactions in her check register. Keeping an accurate check register helps Melissa A. decide when to order new checks. B. determine when she needs to add funds to her savings account. C. understand the checking account's restrictions and fees. D. track the amount of money she has spent.

D Track the amount of money she has spent. A check is a negotiable instrument or bank draft made payable to a specific party for a specific amount of money. A check serves as a written promise to the check bearer that money is available in the issuer's bank account. Checks are a common form of financial exchange. Both individuals and businesses use checks to pay for goods and services such as rent, utilities, food, and supplies. When writing a check, an individual or business keeps a check register that records information about the transaction. This information includes the date the check is written, to whom the check is made payable, the amount of the check, and the check number. The register is a central location to record and track all of the checks written and the amount of money spent. Check registers do not help the check issuers determine when to add funds to a savings account, understand the checking account's restrictions and fees, or decide when to order new checks.