marketing ch 1-6

need

a _________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter

advertise in linkedin, a Social media network for professionals

a local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field. what would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

marketing plan

a road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a

an organization's mission refers to

a statement of the organization's functions in society that identifies its customers, markets, products, and technologies

need

a want is a _____ that is shaped by a person's knowledge, culture and personality

societal responsibility

according to a Toyota executive, "after superstorm sandy, the food bank was having a problem fulfilling the needs of all the displaced residents, so we implemented a Toyota production system to help them package and distribute food more efficiently." this is an example of which concept of social responsibility?

consumer journey map

all of the touchpoint for a consumer who comes into contact with a company's products, services, or brands before, during and after a purchase

competition

alternative firms that could provide a product to satisfy a specific market's needs

self-actualization

an aura automobile ad is headlines by a quote from Henry David Thoreau, "gp in the direction of your dreams" this ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs

immediately contact coca-cola to advise it of the plot to sell the marketing plan

an employee at coca-cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. what should the PepsiCo employee do?

the cost of gathering info is low

an external searcher product info is likely to occur when

product champions

an org buying center includes individuals who can play one or more of the following roles except

the number of people in the geographic area who are 65 years or older will increase by 23% during the next 5 years

as the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a 5 year marketing plan for the hospital. which of the following environmental trends should you consider to be the most important?

multicultural

combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as _______ marketing programs

the mental and social processes that come before and after these actions

consumer behavior includes the actions a person takes in purchasing services and using products and services, including

gen z

consumers say they will pay more for a product or brand if promotes environmental issues, social justice, and gender equality, and they, more than any other generation, say that they find out about products and services through social media.

intellectual property

copyrights, trademarks, patents are _______, so unauthorized use is illegal

safety

cosco, the world's largest children's product co, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. the prototypes had been tested by cosco employees who had small children, but this was the only product testing performed. once sold, several children were injured and some died as a result of using the chair. cosco was charge with being unconcerned about consumers' right to

balance of trade

difference between the monetary value of a nations exports and imports

problem recognition

during the consumer purchase decision process, an individual at the ______ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision

social

eHarmony claims to be the world's most trusted online dating website. its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs

both parties the exchange being better off after a transaction

ethical exchanges between sellers and buyers should result in

green marketing

fedex and ups are converting their delivery trucks with standard Diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90%. this is an example of

Decline of Economic Protectionism by nindiciual countries

five trends in the past decade have significantly influenced the landscape of global marketing. one of them is

people with a desire for a cool beverage other than soda or water

for marketing to occur, there must be two or more parties involved. dr. pepper Snapple group distributes country time lemonade in cans through supermarkets at a price comparable to that of soft drinks. the most likely "second party" needed for marketing to occur would be what

buying center

group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decisions

limited problem solving

in __________, consumers typically seek a few info sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set

influencers

in a buying center, _______ affect the buying decision, usually by helping define the specifications for what is bought

culture

in marketing, the set of values, ideas and attitudes that are learned and shared among members of a group is referred to as

chief marketing officer

in recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

industrial firms

in some way reprocess a product or service they buy before selling it again to the next buyer

at the functional level, the marketing department

looks outward, in part by listening to customers

organizational buyers

manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or for resale

baby boomers

olay, a pesonal care product firm, offers anti-aging and restoration products like its total effects cleansing cloths that are best targeted towards

technological

one reason some people don't like to buy clothing from internet retailers is the inability to know if the clothes will fit. image twin uses a scanning system and stores an individual's measurements. when you shop at landsend.com, you can see a 3d image of what the item should look like on your body. this is an example of the ______ force in the marketing environment

reference groups

people to whom an individual looks as a basis for self-appraisal or as a source of personal standards

market

people with both the desire and ability to buy a specific offering

organizational culture

recently, St. Joseph Hospital was named one of the "best places to work in India" for the 6th consecutive year. the hospital tours universal values to "keep health care human" and employees consistently put patients first, which unites them in a common goal. hospital president Kathy young believes that st. Joseph's _______ makes both her employees and patients happier in her hospital.

regulation

restrictions that state and federal laws place on business with regard to the conduct of its activities

culture

set of values, ideas, and attitudes that are learned and shared among the members of a group

nonprofit organizations

social entrepreneurs who start new ventures such as teacher America and sirum are usually structured as ________ rather than business firms.

security cameras

technological advances can replace or substitute for existing products in a relatively short period. nest's doorbell is a likely replacement or substitute for

moral idealism refers to a moral philosophy that centers around a belief

that individual rights or duties are universal, regardless of the outcome.

marketing refers to

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

psychographics

the analytics of consumer lifestyles is known as

utility

the benefits or customer value received by users of the product

organizational buying behavior

the decision making process that organizations use to establish the need for products and services and identify, evaluate and choose among alternative brands and suppliers is referred to as

social forces

the demographic characteristics of the population and its culture are types of environmental forces called

demographics

the description of a population according to selected characteristics such as age, gender, ethnicity, income and occupation is referred to as

price

the element of the marketing mix demonstrated when an art gallery suggests a $2 donation at the door is

place

the element of the marketing mix that describes a means of getting the product to the consumer is known as

motivation

the energizing force that stimulates behavior to satisfy a consumer need

product, price, promotion and place

the four Ps of the marketing mix

form, place, time and possession

the four utilities marketing creates

marketing concept

the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals

economy

the income, expenditures, and resources that affect the cost of running a business and household.

caveat emptor

the legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960s

relationships, partnerships, and alliances with the organization's customers, shareholders, suppliers and other organizations

the marketing department of an organization is responsible for facilitating

the marketing mix refers to

the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem

business-to-business marketing

the marketing of goods and services to companies, governments, or not-for-profit org for use in the creation of goods and services that they can produce and market to others is referred to as

evaluative criteria

the objective and subjective attributes of a brand consumers use to compare different products and brands.

involvement

the personal, socially and economic significance of the purchase to the consumer, which is known as the level of _______, may cause him or her to skip or minimize one or more stages in the purchase decision process

environmental scanning

the process of continually acquiring info on events occurring outside the org to identify and interpret potential trend is called

identify and interpret trends in the marketplace

the purpose of environmental scanning is to

market segments

the relatively homogeneous groups of prospective buyers that result from the market segmentation process

strategy

the term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a

new buy, straight rebuy, modified rebuy

the three types of organizational buy classes are

idea of exchange

the trade of things of value between buyer and seller so that each is better off after the trade

protect the firm selling the trademarked product and protect the consumer buying the product

the two major purposes for any trademark statute are to

customer value

the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price

a positive result from regulatory environmental forces

the us gov has threatened to increase tariffs on European luxury automobiles because of a trade imbalance between the us and the European union. for American automakers like GM and ford, this action would reflect

for-profit, nonprofit and governmental

today's organizations can be divided into three groups, which are _______ organizations.

promotion

when a company uses advertising on instagram, is this tactic is part of the ______ element of the marketing mix

it incurs a surplus in its balance of trade

when a country's exports exceed its imports

internal search

when an elementary school teacher was returning tp school in the fall, she wanted to buy markers and craft paper. she remembered the discount website she visited last year for her purchases, so she started there to see if the website still carried the items previously purchased. which best describes the info search method used by the teacher?

a cross-functional team

when developing marketing may provide staff to serve as part of _______, which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

us products are less expensive to foreign customers

when foreign currencies can buy more US dollars

an organization's foundation is its philosophical reason for being-why it exists

which of the following statements regarding organizational foundation is most accurate?

changes in social forces can have a dramatic impact on marketing strategy

which of the following statements regarding social forces is most accurate?

routine problem solving

which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

parents with school-age children who pack a simple healthy lunch for them

Kraft produces lunchables, a prepackaged meal usual consisting of several crackers, small slices of meat and small slices of cheese. other items in the product line contain small bottles of Chiquita strawberry banana fruit smoothie, capri-sun juice, or kool-aid. the box is bright yellow and the quantity of food contained within it is small. the target market for Kraft lunchables is most likely what

purchase decision process

The five stages a buyer passes through in making choices about which products and services to buy is called

environmental forces

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.

social surroundings

3 teenage girls spent an hour at a store trying on various outfits, looking at possible combos, and asking each other, "how do you think this looks on me?" this situation is most closely related to which of the following situation influences?

social responsibility

Anheuser-Busch's commitment to preserving the nature; environment by using renewable electricity, water stewardship, and circular packaging is an example of