Marketing Ch 10 Quiz (Exam 2)

What is the first step in marketing channel​ design? A. Analyzing consumer needs. B. Identifying the types of intermediaries to use. C. Identifying the number of intermediaries to use. D. Setting channel objectives. E. Evaluating major channel alternatives.

A. Analyzing consumer needs.

A(n) _____ is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers. A. conventional distribution channel B. corporate vertical marketing system C. channel level D. administered vertical marketing system E. franchise

A. conventional distribution channel

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners. A. partner relationship management B. logistics C. customer relationship management D. channel management E. distribution

A. partner relationship management

A(n) _______ is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system. A. value delivery network B. channel level C. marketing channel D. contact E. supply chain

A. value delivery network

Which of the following describes a​ just-in-time logistics​ system? A. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. B. ​Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. C. ​Just-in-time logistic systems eliminate the need for forecasting. D. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs. E. Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed.

A. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Corporate VMS B. Administered VMS C. Conventional distribution channel D. Contractual VMS E. Franchise

B. Administered VMS

involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers. A. Warehousing B. Reverse logistics C. Outbound logistics D. Inventory management E. Inbound logistics

B. Reverse logistics

A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer. A. contact B. channel level C. marketing channel D. value delivery network E. supply chain

B. channel level

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. administered VMS B. corporate VMS C. contractual VMS D. vertical marketing system E. conventional distribution channel

B. corporate VMS

Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding​ full-line forcing? A. It is only illegal in Europe. B. It is always legal. C. It may or may not be legal. D. It is always illegal. E. It is only legal in New​ York, California and Texas.

C. It may or may not be legal.

roducers of convenience products typically use​ ______ distribution. A. exclusive B. franchise C. intensive D. direct E. selective

C. intensive

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer? A. Business distributors B. Customers C. Retailers D. Suppliers E. Wholesalers

D. Suppliers

Companies today see channel members as​ first-line customers and practice strong​ ________. A. B2B selling B. discount pricing C. consumer advertising D. partner relationship management E. trade promotions

D. partner relationship management

What are the four major functions of​ logistics? A. ​Retailing, inventory​ management, transportation, and logistics information management B. ​Warehousing, inventory​ management, transportation, retailing C. Inventory​ management, transportation,​ shipping, warehousing D. ​Warehousing, inventory​ management, transportation, logistics information management E. ​Warehousing, inventory​ management, retailing, logistics information management

D. ​Warehousing, inventory​ management, transportation, logistics information management

When setting channel​ objectives, companies should state the objectives in terms of​ ______. A. ​competitor's objectives B. the length of the channel C. exclusive distribution arrangements D. expected profitability E. targeted levels of customer service

E. targeted levels of customer service