Marketing Ch. 13

Which of the following describes wholesaling?

All the activities involved in selling goods and services to those buying for resale and business use

Which of the following describes retailing?

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Which of the following is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods?

Convenience store

Which of the following is an example of a price decision?

Deciding on either high markups on lower volume or low markups on higher volume

__________ is a major part of a product variable, and is an example of a product assortment and services decision.

Deciding on store atmosphere

Which of the following is an example of a discount store?

Kohl's

Which of the following is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising?

Voluntary chain

__________ sell primarily to retailers and provide a full range of services.

Wholesale merchants

A shopping center is __________.

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

A voluntary chain is __________.

a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning are most relevant to the __________.

place decision

Deciding on either high markups on lower volume or low markups on higher volume is an example of a __________.

price decision

Deciding on store atmosphere is a major part of a product variable, and is an example of a __________.

product assortment and services decision

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

promotion decisions

Full-service wholesalers __________.

provide an entire line of services

A superstore is a __________.

store that offers a large assortment of routinely purchased food products, nonfood items, and services

A(n) __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

superstore

Which of the following is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit?

Shopping center

A corporate chain is best defined as __________.

two or more outlets that are commonly owned and controlled

What is a retailer cooperative?

A group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts

Which of the following describes an off-price retailer?

Buys at less-than-regular wholesale prices and sells at less than retail

Which of the following refers to two or more outlets that are commonly owned and controlled?

Corporate chain

What is the name for all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use?

Retailing

What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?

Showrooming

Which of the following describes showrooming?

The shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival

Which of the following describes wholesale merchants?

They sell primarily to retailers and provide a full range of services.

A supermarket is __________.

a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

A store that buys at less-than-regular wholesale prices and sells at less than retail is a(n) __________.

off-price retailer

Limited-service wholesalers __________.

offer fewer services than other wholesalers

Industrial distributors __________.

sell to manufacturers rather than to retailers

A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

supermarket