Marketing CH 13 ZMOT
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Zero moment of truth applies only in B2C context?
false
which of the following describes the "zero moment of truth"?
when consumers do research, compare alternatives, and read reviews
in 2011, the average shopper uses how many sources of information when deciding to make a purchase?
10.4
US moms are what percent more likely to have a smart phone than the general population?
18%
Zero moment of truth comes in between what two points?
Stimulus and point of sale
