Marketing Ch19
future social media trends
Location based promotions, chatbots and increasing downloads and use of apps are all
YouTube
a video-sharing website in which users can upload, view, and comment on videos. Which social media platform ranks second on search only trailing behind google
a website that enables users to send and receive "tweets," messages up to 280 characters long
a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them
user-generated content (UGC)
the various forms of online media content that are publicly available and created by end users. Also called consumer-generated content.
A business-oriented website that lets users post their professional profiles to connect to a network of business people, who are also called connections.
blog
A contraction of "web log" a web page that serves as a publicly accessible personal journal and online forum for an individual or organization
What behavior do consumer want most from rand on social media?
Honesty
social media
online media where users submit comments, photos, and videos - often accompanied by a feedback process to identify "popular" topics
Omnichannel marketing
provides a better experience for brand prospects because it provides a seamless (AJA integrated) and consistent communication process to prospects and customers across all channels
app
small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications
