marketing chapter 12

Which of the following is an example of horizontal channel​ conflict? A. A consumer complaining to a retailer about the service they received. B. A retailer complaining about a​ producer's pricing. C. A Ford dealer complaining that another Ford dealer is advertising in their territory. D. A retailer complaining about receiving damaged goods from a wholesaler. E. A consumer complaining to a producer about the quality of a product.

A Ford dealer complaining that another Ford dealer is advertising in their territory.

Which of the following statements regarding marketing channel design is​ correct? A. It is important to let the responsibilities of channel members evolve as their relationship develops. B. Marketers should always maximize the number of intermediaries used in a channel. C. Channel alternatives should be evaluated against​ economic, control, and adaptability criteria. D. In global​ markets, channel systems are the same in different countries. E. Channel objectives should be set in terms of profitability.

Channel alternatives should be evaluated against​ economic, control, and adaptability criteria.

Which of the following statements is correct regarding the functions channel members​ perform? A. Channel members do not get involved in financinglong dash—in other​ words, the acquisition and use of funds to cover the costs of the channel work. B. Finding and engaging customers and potential buyers is not a function performed by channel members. C. Channel members create greater efficiencies than manufacturers could achieve on their own. D. Channel members fulfill a variety of​ functions, but in doing so do not take any risks. E. Manufacturers can decrease costs by taking on more channel functions.

Channel members create greater efficiencies than manufacturers could achieve on their own.

Which of the following statements regarding international distribution channels is​ correct? A. Rural China now has a​ centralized, adequate distribution system. B. Distribution systems do not vary widely from country to country. C. Global marketers find that it is unnecessary to adapt their channel strategies in different countries. D. For Western​ companies, India's distribution system is easy to navigate. E. Due to logistics costs in​ China, the majority of companies can only access affluent areas of major cities.

Due to logistics costs in​ China, the majority of companies can only access affluent areas of major cities.

Which of the following statements regarding marketing logistics is​ correct? A. It is important for companies to improve logistics even though logistics are not a source of competitive advantage. B. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. C. The goal of marketing logistics is to maximize sales. D. Sustainability is not relevant to marketing channel logistics and the supply chain. E. Marketing logistics handle only outbound logistics.

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.

What are the four major functions of​ logistics? A. ​Warehousing, inventory​ management, transportation, and​ retailing<b> B. ​Retailing, inventory​ management, transportation, and logistics information​ management<b> C. ​Warehousing, inventory​ management, retailing, and logistics information management D. ​Warehousing, inventory​ management, transportation, and logistics information​ management<b> E. Inventory​ management, transportation,​ shipping, and warehousing

Warehousing, inventory​ management, transportation, and logistics information​ management<b>

Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of​ a(n) __________ vertical marketing system​ (VMS). A. conventional B. corporate C. administered D. contractual E. franchise

administered

What does the process of designing marketing channels start​ with? A. Setting channel objectives B. Evaluating major channel alternatives C. Identifying the number of intermediaries to use D. Identifying the types of intermediaries to use E. Analyzing consumer needs

analyzing consumer needs

One key function of channel members is​ __________, which involves shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging. A. matching B. negotiating C. contact D. promotion E. risk taking

matching

The length of a channel is determined by​ __________. A. the number of producers B. the number of wholesalers in the channel C. the number of retailers in the channel D. the number of intermediary levels E. the number of final consumers

the number of intermediary levels