marketing chapter 12 quiz

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers? upstream partners supply channels factory-supply networks downstream partners resource banks

downstream partners

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system. product line consumer base horizontal channel product delivery network value delivery network

value delivery network

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system. equilateral vertical communal multitiered horizontal

vertical

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals. Consumer bases Partner relationship systems Buying centers Distribution channels Customer relationship management systems

Distribution channels

Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict. financial horizontal vertical prolonged multitiered

horizontal

________ distribution is a strategy in which producers of convenience products and common raw materials stock their products in as many outlets as possible. Direct Selective Inclusive Intensive Exclusive

intensive

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. consumer base marketing channel resource bank product delivery network product line

marketing channel

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. Mass customization Advertising Branding Product positioning Marketing logistics

marketing logistics

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________. downstream partnerships supply chain upstream partnerships marketing channels inventory providers

supply chain

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________. retailers distribution channels distributors downstream partners upstream partners

upstream partners