Marketing Chapter 13 Quiz

Which of the following best reflects the role of retailing in the distribution​ channel?

All the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use

Which of the following statements regarding green retailing is​ correct?

Green retailing initiatives extend to helping consumers be more environmentally responsible.

Which of the following statements about retailer marketing decisions is​ correct?

Many retailers identify three critical factors for retail​ success: location,​ location, and location.

Retailing today requires​ __________, which means creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping.

omni-channel retailing

One recent retailing trend resulting from economic conditions is​ __________.

tighter consumer spending

Which of the following is a recent trend in​ wholesaling?

Less distinction between large retailers and large wholesalers

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions?

Lower margins and selling higher volume

Which of the following are the largest group of​ wholesalers, accounting for roughly 50 percent of all​ wholesaling?

Merchant wholesalers

​Recently, superstores that are actually giant specialty​ stores, such as Petco and Home​ Depot, have seen tremendous growth. These types of superstores are called​ __________.

category killers

L.L.Bean has turned its flagship store and campus in​ Freeport, Maine into a​ full-fledged outdoor adventure center.​ There, customers can​ hike, kayak, or go seal watching at nearby Cisco Bay. This is an example of​ __________.

experiential retailing