Marketing Chapter 13 Quiz Questions

A(n) ________ does not take title to goods and represents buyers or sellers on a more permanent basis than a broker.

Agent

A(n) ________ brings buyers and sellers together and assists in negotiations.

Agent/broker

Stop-N-Go , 7-Eleven, and Circle K are examples of ________.

Convenience store

Sears, Target, and Kroger are examples of ________.

Corporate chains

________ are a type of limited-service wholesaler who does not carry inventory or handle a product. They typically operate in bulk industries, such as coal, lumber, and heavy equipment.

Drop shippers

McDonald's, Subway, and Jiffy Lube are all examples of ________.

Franchise organizations

________ are huge unenclosed shopping centers consisting of a long strip of retail stores, including at least one large, freestanding anchor store like Walmart. Each store has its own entrance with parking directly in front for shoppers who wish to visit only one store.

Power centers

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.

Public relations

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Shopping center

Neighborhood shopping centers are also known as ________.

Strip malls

True/False: Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.

True

________ buy mostly from producers and sell to retailers and industrial consumers.

Wholesalers