Marketing Chapter 5 Warm-Up and Quiz

_______ is the first stage in the new product adoption process.

Awareness

Which of the following statements is correct regarding the influence of personal factors on buyer​ behavior?

Consumers tend to buy brands whose personality matches their own.

What are the four general characteristics that influence consumer purchases?

Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics

According to the text, what is the most basic cause of a person's wants and behaviors?

Culture

What are the three cultural factors that influence consumer buyer behavior?

Culture, subculture, and social class

Compared to the mainstream buying​ public, Hispanic consumers tend to be deeply​ __________ oriented, making this a special characteristic and behavior.

family

The first group marketers try to bring their new products to the attention to are potential _______

innovators

People can be classified into adopter categories. Which two categories are the first to adopt a new product​ idea?

innovators and early adopters

Which of the following is a personal factor that influences a consumer's buying behavior?

occupation

Consumer motivation, perception, and learning are related to the ______ factors influencing consumer behavior.

psychological

In the production adoption process, _________

there are five stages

Two things can come between the intention to make a purchase and the actual​ purchase: the first is the attitudes of others and the second is​ __________.

unexpected situational factors

​__________ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands.

Dissonance-reducing buying

Which of the following statements regarding habitual buying behavior is correct?

In these types of purchases, marketers often use price and sales promotion as incentives for purchase

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption