marketing chapter 8

The __________ is the PLC stage in which a product's sales start climbing quickly.

Growth Stage

__________ is designing an initial marketing strategy for a new product based on the product concept.

Marketing strategy development

_ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible.

idea screening

Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase.

machinery stage

__________ is a basic and distinctive mode of expression.

Style

The __________ is the PLC stage in which a product's sales growth slows or levels off.

maturity stage

__________ is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

Concept testing

__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.

Customer-centered new product development

is the PLC stage in which a product's sales fade away.

Decline stage

__________ is a detailed version of a new product idea stated in meaningful consumer terms.

Product concept

_________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness.

Team-based new product development

is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity.

a fad

The introduction stage is the PLC stage in which __________.

a new product is first distributed and made available for purchase

is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process.

crowdsourcing

Phasing out weak items is a product strategy in the __________ phase.

decline

is a currently accepted or popular style in a given field.

fashion

is the designing of original products, product improvements, product modifications, and new brands through the firm's own efforts.

new product development

is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

product development