Marketing DECA exam study 2024

Which of the following would probably use a longer channel of distribution than the others:

A bottle of shampoo over an airplane

Which of the following is an example of a pull sales promotion strategy:

A buy one, get one free deal

Which of the following information should be shared immediately with all staff:

A customer has complained about the service they received.

Which of the following is a way that businesses can include consumer protection as part of product/service management:

Accurate labeling

Which of the following statements is true about an employee's role in meeting organizational goals:

An employee's performance goals should align with the organization's overall goals.

Which of the following is a reason why someone might have trouble adapting to new circumstances:

Contentment

Which of the following is the type of branding that differentiates an organization from its competitors:

Corporate

In what stage of a product's life cycle would a company spend the least amount of money on promoting the product?

Declining

What type of media may include catalogs?

Direct mail

Joseph is working on a marketing research project for his company. To gain insight into industry trends, he consults trade association reports and databases. What type of data is Joseph collecting?

External data

Which of the following is an example of direct mail:

Mailing a brochure to a consumer's home

Which of the following is the most efficient, cost-effective way for a business to promote goods and services to customers who want to receive product information:

Opt-in email

Which of the following is a characteristic of good coaches:

Patience

Which of the following is a true statement about safety hazards in the workplace:

Personal habits can create safety hazards.

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's hierarchy of needs?

Physiological

What type of business policy is most likely to attract customers to the business?

Product

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's hierarchy of needs?

Psychological

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?

Recording

To promote its summer menu, Danielle's Cafe plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?

Tactic

Which of the following makes globalization more difficult:

Terrorist threats

What is likely to happen if a company has sunk costs associated with a poor decision?

The company will look for proof to justify its decision.

What is the purpose of a code of ethics?

To act as a framework for ethical decision-making

Which of the following is typically the primary purpose of an introduction during a presentation:

To gain the audience's attention

Why do businesses want to meet quality standards?

To reduce costs

What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers?

Vertical channel conflict

How do supply and demand interact to influence price?

When supply exceeds demand, producers will lower prices to sell excess supply.

Which of the following is a question that the marketing-information management function can help businesses answer:

Where are customers located?

Which of the following is a decision a company might make during the decline stage of the product life cycle:

Whether to change the product

Which of the following is a belief you should have about your own behavior if you want to be assertive:

You have the right to choose the way you respond to your circumstances.

Information management professionals carry an important responsibility for ensuring that their company has its records in order in case of __________ by the government.

a financial audit

Surveys are excellent tools for data collection because they

are easy to analyze.

When products and services are managed ethically, customers

are generally free from harm and satisfied with their purchases.

A hiring director at an engineering firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n)

bias

To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusing on

channel differentiation.

The total number of members in a channel is called

channel length.

A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of

coding

Because of a major trade alliance, businesses in certain countries lower prices and offer new products to face off against businesses in other countries. This is an example of how trade alliances can lead to

competition

Word-of-mouth marketing is based on the idea that

consumers trust each other more than brands.

An advantage to retailers of offering credit is that credit customers

coworker

One of the purposes of the situational analysis component of a marketing plan is to determine a business's

current weaknesses.

When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because

customers tend to return fewer products.

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. This is an example of

demand

The Smith Company decides to ship its products by truck rather than air so it can keep its prices lower than its major competitor. This is an example of a pricing decision that is influenced by

distribution channels.

When a big manufacturer holds a large share of the market, and it prohibits all of its dealers from carrying its competitors' products, the manufacturer is engaging in an illegal activity called

exclusive dealing.

Thomas wants to change the word "develop" to the word "create" in several places throughout his document. The quickest way to make these changes is by using the __________ function.

find and replace

Todd recently purchased a mountain bike from ABC Company. After two weeks of normal use, the frame broke. ABC had promised Todd that it would refund his entire purchase price if the bike did not perform as expected. This promise would be classified as a

guarantee

All existing goods and services began with a(n)

idea

One of the main reasons that companies gather marketing information is to be able to

increase sales and profits.

One way promotional activities directly benefit businesses is

increased product sales.

In a free-enterprise economic system, promotional practices are often subject to regulation by governmental systems, consumer groups, and __________ organizations.

industry

Effective collaboration between supply chain partners will most likely result in

lower warehousing costs.

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to

make a decision.

Technology is important to the product/service management function because it helps a business

monitor inventory.

Susie is not happy with her job, because her coworkers are always telling her she doesn't do her share of the work. Susie's feelings are the result of

negative feedback.

Many teenagers begin searching for their first jobs by contacting

neighborhood businesses.

Businesses can retrieve external marketing data by accessing

online-based information services.

A business informing customers about the new, free services being offered is an example of __________ promotion.

patronage

When an individual invests in a mutual fund, they are

pooling their money with other investors.

PetFast pet store is known for its low prices and great value. The store frequently advertises its weekly sales, during which customers can get bulk pet foods for discounted prices. This is an example of corporate

positioning.

The Cole Company deliberately set its prices very low to drive its primary competitor out of business. This is an example of an unethical practice called

predatory pricing.

Illustrations used in a supermarket's print ads are examples of illustrations that focus on the

product itself.

The way in which a business makes changes in the amount or type of goods or services it offers is known as its

product-mix strategy.

Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to

promote products.

Environmental regulations are often developed to encourage businesses to participate in

recycling programs.

When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its

service and warranty.

How research will be conducted depends on a business's

size and resources.

Akua is in charge of supervising the entire process of getting products into the marketplace, otherwise known as the flow of goods. Akua's job title is most likely

supply chain manager.

Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market:

survey

When developing promotional activities, a business should consider how to accomplish its goal of attracting consumer attention in an effective and __________ way.

tasteful

Your annual income, inheritance, and money from the sale of an asset are all considered events that contribute toward

tax liability.

Using a table to present or summarize data in a written document is most appropriate when

the data are too complex to describe in the body of the text.

A foreign business legally obtains a license to make products, and then sells the items for low prices to businesses in the country where the license originated. This is an example of

the gray market.

It's helpful to look at problems with difficult customers as

unresolved opportunities.

To write text on your web page, you need to use __________ software.

web-editing

Ann has until the end of the day to collect research for a report. Now it is mid-afternoon, and three coworkers have come into her office to ask for help with work-related problems. Ann is starting to panic, wondering if she will have the research done by her deadline. In this situation, Ann's source of stress is related to

work interruptions.

To determine your personal vision, you must first consider

your values.