Marketing Exam 1 Quizzes

From the BP Gasoline Retailing video shown in class, you should recall that the organizations strategic initiative includes the slogan_____________.

"Make your day a little better!"

Professor Armbrister showed a video example of a cause related marketing campaign during class which featured product brand name and which often repeated phrase?

Always Feminine Products, "Like a Girl" campaign

As an example of an organization's managing marketing information and using secondary data from internal databases, Professor Armbrister showed a video in class featuring which consumer food product brand's research efforts to uncover lagging sales in the Northeastern region of the US Market?

Tony's Pizza

Marketing seeks to

all of the above

Stakeholders affected by marketing include

all of the above are stakeholders affected by marketing

From the video shown in class, you should recall that Best Buy's efforts to understand the needs and behaviors of specific types of customers to improve customer experience adopts the theory of......

customer centricity

________________ is a potentially high-risk product expansion strategy where a business develops a new product for a new market

diversification

As discussed in CH. 1 of our textbooks, the selling concepts starts with a focus on the market and customers needs while the Marketing Concepts starts with a focus on a company's products and services and how they are designed and produced

false

Personal Interviewing as a contact method for data collection for a marketing research project is less expensive than most other methods but suffers from little flexibility and limited control of sampling method.

false

Which of the following is a social fact that influences consumer buying behavior

family

During a buyer decision process, an individual at the ____________ stage will recognize a problem or perceive differences between his or her ideal and actual situations rising to a level high enough to become a drive.

need recognition

__________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influences on others.

opinon leaders

Which of the following is most likely a financial public?

stockholder

_______________ markets consist of individuals and households that buy goods and services for personal use.

Consumer

Which of the following is most likely true about people's beliefs and values according to out textbook?

Core beliefs and values have a high degree of persistance

From the Starbucks video shown in class, you should recall that CSR refers to

Corporate Social Responsibility

What is the marketing term for dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes?

Market Segmentation

Which of the following statements best defines needs and wants?

Needs occur when a person feels deprived of something, and wants are determined by a person's knowledge, culture, or personality

Which of the US generational groups ("population cohorts") discussed in class and our textbooks are the wealthiest generation in US history

baby boomers

Which of the following terms is used to describe a specific mis of human traits that may be attributed to a particular brand?

brand personality

In the BCG growth-share matrix, __________________ are SBU's that generate large amounts of cash but exists in a slow-growth market space

cash cows

Corning produces gorilla glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its products to final customers to increase business demand for digital devices made with the specialization, toughened glass. This illustrates __________________.

derived demand

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need?

status

__________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

marketing research

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a _______________.

modified rebuy

Which of the following is a geographic shift that has been observed in the United States in recent times?

more Americans moving to micropolitan areas

___________ is the process by which an indivdual selects, organizes, and interprets information to create a meaningful picture of the world

perception

Which of the following are the four elements of an integrated marketing program? (i.e., the 4 P's)

product, price, promotion, place

Which of the following is part of the microenvironment of a firm's marketing environment?

the suppliers who work with the company

Many marketers now embrace a ___________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing

total market