Marketing Exam 2
If consumers want to fight back, they need to shop smart. They should: (check all that apply) o Buy from reputable stores with good return policies. o Be suspicious of unbelievably cheap products. o Think twice about buying products whose prices are too good to be true. [Be personally responsible.]
ALL
It's far too simple to say that buying a knock-off bag lead to the deaths [from fake pharmaceuticals] in Panama. But... (check all that apply) o the supply chain o the brand of corruption o the forces involved ...are the same.
ALL
The science behind a genuine product is known as ____________________________...
INTELLECTUAL PROPERTY__
China is only the nexus of this activity because of great demand from overseas. So, the problem is not China. The problem is the __________________ for counterfeit.
WORLD DEMAND_______
Can CRM be useful for managing and growing relationships with physicians? a. Yes b. No
a. Yes
In 1902, Orator Woodward [the owner of Jell-O] rolled out the first national ___________________.
ad campaign
Analytical CRM systems provide business intelligence by: § collecting customer data and transaction histories, § _______________________________________________________ the data, and then using the information to make solid business and customer-focused decisions.
analyzing and interpreting
theres more starch used in consumer goods , what we call ________________________
bio based products
It was, in fact, the invention of what advertisers call ____________________, getting customers to connect a product with quality or reassurance so they'll keep buying.
branding
_____________________ is an ideal place for counterfeiters. To the local officials, they are positive economic assets because they: (check all that apply) o produce jobs Y o create revenueY o pay taxesY o pay local officials dividends (bribes) Y o are just darn nice people
china
One product frequently linked to terror groups is _______________________.
cigarettes
The CRM system relies on a ____________________ that makes customer data available throughout the various functional areas of the organization.
data warehouse
The bowl of corn flakes utterly changed the American marketplace, and all because Americans just wanted to ______________________.
eat right
The dark side of illicit trade stretches far beyond the manufacture of designer bags. A far deadlier type of production is ____________________________________.
fake pharmaceuticals
By 1920, _____________________________ was the biggest business in America; bigger than cars and bigger than steel. And cereal lead the way.
food processing
the same midwestern corn nourishing the masses also feeeds our ______
gas tanks
The economic dangers posed by counterfeits are only part of the threat. Fakes also carry serious _________________ and ____________________ risks.
health and safety
According to U.N. figures, _______________________ is a $30 billion dollar a year enterprise, and the fastest-growing sector of the illicit economy.
human trafficking
no matter where corn grows, adaptation and versatility have made it for some, the 21st century's gold. thats partly because ________________________
its not just for food
In 1926, America's first radio ________________ ever was written and broadcast for Wheaties. Seven years later, Wheaties informed the public it was now the "Breakfast of Champions" and invented the ______________________ ________________________.
jingle, sports endorsement
But it's a rotten deal for the rest of us. Counterfeiting leaches money from almost every part of our economy. And when money is lost by companies or the government, _______________________.
jobs get cut
The 2nd World War spurred a giant surge in research into nutrition, preservation and ____________________ of food.
mass production
But the combination of freezer and _________________ put frozen food on the table once again.
microwave
Surprisingly, when counterfeiters are caught, the penalties are _________________.
minimal
Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and basement experimenters, and they're still around today because they share the same beloved American flavor: _______________________.
nostalgia
_______________________ CRM supports front office operations that deal with customer interactions.
operational
Extravagant promises were commonplace. If they couldn't get you to buy with promises, they brought presents for your kids. In 1911, Kellogg offered the very first ____________ inside a box of corn flakes.
premium
Milton Hershey's whole caramel business was based on selling a lot of a product at a small _______________________. So you have to sell a lot of it.
profit margin
Even though Twinkies are among the most popular items to put into time capsules, Twinkies do not have an infinite _______________________. They have to sell within two weeks, or out they go.
shelf life
In the 1980s, frozen food fell out of fashion, condemned as flavorless and unappealing, after giant leaps in the ______________ introduced a huge new range of fresh food to American markets.
shipping business
More than handbags or watches, ___________________ are the most counterfeited product in the world today.
shoes
process of planting a seed of corn to making pla is a much ____________________
smaller environmental footprint
in the transport industrys ubiquitous __________________
standard shipping containers
______________________ [a.k.a. cyberspace] has made the link between the consumer and the counterfeiter a much shorter path.
the internet
Bioplastic costs about the same to produce as petroleum-based plastics, but bioplastic decomposes much faster [when composted properly].
true
The name SPAM came about as the result of a drinking game. TRUE or FALSE?
true
The profit margin for dealers [of counterfeit goods] is greater than for any other illegal business. True or False?
true
To simply copy intellectual property is stealing. True or False?
true
true or false: we think of plastic as a petroleum based product, but corn will do the job too
true
