Marketing questions
Your company CEO is a very socially-conscious individual who believes in prudently utilizing the resources of the company to promote causes that are good for the environment and society at large. She recently asked you to work with the firm's outside ad agency to develop an advertising campaign that articulates the company's concern about global warming Which of the following types of advertising will you pursue to meet her expectations? a. advocacy advertising b. reminder advertising c. comparative advertising d. competitive advertising e. pioneer advertising
a. advocacy advertising
creating a favorable impression and developing rapport with prospective customers is a critical part of the ________ step of personal selling a. approach b. making the presentation c. following up d. preapproach e. prospecting
a. approach
A sales representative for Coca-Cola travels to various restaurants to determine how much syrup the customer needs for the coming period. This sales representative would be classified as a(n) a. field order taker b. inside order taker c. order getter d. missionary salesperson e. trade salesperson
a. field order taker
The target audience for an advertising campaign is the a. people toward whom the advertisements are directed b. geographic distribution of persons c. overall goal of the advertising campaign d. sales objective to be achieved by the campaign e. information base on which to develop the campaign
a. people toward whom the advertisements are directed
savanna is a sales person for aeropostale. her compensation is based on a set salary plus a commission based on sales. savannas compensation is based on a(an) a. cafeteria plan b. combination compensation plan c. salary plus bonus program d. straight salary compensation plan e. straight commission compensation plan
b. combination compensation plan
If a retailer orders a quantity of merchandise to be delivered to his store in Phoenix and is quoted a price that does not include shipping charges, the retailer is paying a(n) ________ price. a. transfer b. postage-stamp c. FOB factory d. FOB destination e. base-point
c. FOB factory
which of the following statements is true about personal selling? a. personal selling is not necessary for expensive or high-risk products b. a major advantage of personal selling is its cost c. personal selling is the most precise of all promotional methods d. personal selling provides marketers the least freedom to adjust their message to satisfy customers' information needs. e. personal is not the most effective way to form relationships with customers.
c. personal selling is the most precise of all promotional methods
Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total field costs=$1,200; Selling price=$16; and Variable costs=$6 To break even, concession supply should sell________cases of hotdogs per day at Wrigley. a. 13 b. 60 c. 200 d. 120 e. 40
d. 120
Alan is the CEO of Greensprings Landscaping. At the recent budget planning meeting Alan stated that last year's sales were down from the previous period. He then went on to say that greensprings would have a budget of $100,000 for advertising in the coming year. In this instance Alan was using the ___________ a. objective-and-task approach b. executive decision process c. percentage-of-sales approach d. arbitrary approach e. completion-matching approach
d. arbitrary approach
Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total field costs=$1,200; Selling price=$16; and Variable costs=$6 What is the breakeven point in dollar sales volume? a. $1,600 b. $1,400 c. $3,000 d. $1,200 e. $1,920
e. $1,920
Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following? a. variety and selection b. exceptional service c. distinctive product features d. product quality and sale e. rebates
e. rebates