Marketing Quiz 9

remind

An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________.

advertising

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

contest

A ________ calls for consumers to submit an entry to be judged by a panel that will select the best entries.

reminder

A product in the maturity stage will most likely require ________ advertising.

event marketing

Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________.

qualifying

During the prospecting stage, a salesperson needs to identify the good leads and screen out the poor ones through a process known as ________.

has numerous and complex products

If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines.

corporate identity materials

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

branded entertainment

Product placement in television programs and movies is an example of ________.

frequency

The number of times an average person in the target market is exposed to a message is known as the ________ of the message.

find new sales leads

Trade shows most likely help companies to ________.

true

True/False: A pulsing schedule involves scheduling ads unevenly over a given time period.

false

True/False: The first step in the selling process is pre-approach/learning about an organization and its buyers.

news

Which of the following is a major tool used by PR professionals?

mobile phone

Which of the following is a newer digital medium that is used by advertisers to reach consumers directly?

testimonial evidence

Which of the following message execution styles features a highly believable or likable source endorsing the product?

mature brands

Which of the following most likely requires the smallest advertising budget?

follow up

Which of the following steps in the selling process is most focused on ensuring customer satisfaction and repeat business?

comparative advertising

Which of the following types of advertising will most likely result in an advertising war?

samples

________ are offers of a trial amount of a product.

sales promotion

________ consists of short-term incentives to encourage the purchase of a product or service.

POP promotions

________ include displays and demonstrations that take place at the point of sale.

sales force management

________ is defined as analyzing, planning, implementing, and controlling sales force activities.

cold calling

________ refers to a practice in which salespeople drop in unannounced on various offices.