Marketing Research

An important step in the problem definition process involves ______, which is the quantity and quality of evidence a manager possesses for each his or her assumptions.

Assessing the existing information state

Under what circumstances is there an exemption under the Do Not Call Registry?

Calling U.S. citizens for survey purposes

Modern Marketing thought holds that firms should

Collaborate with and learn from customers

Which of the following is not an example of secondary data?

Data from a custom survey

_____ Small groups of people brought together and guided through an unstructured, spontaneous discussion for the purpose of gaining info relevant to the research problem.

Focus Group

Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research?

Marketing monitoring

_____ designs are used to test hypothesis or measure the reaction of one variable to a change in another variable

More Formal

After many years of relative stability in marketing research methods, the industry is undergoing great change due to-

New sources of data and technology

Two serious ethical issues in marketing research are deception and invasion of privacy. Which of the following is not an example of description or invasion of privacy?

Respondents participate in a focus group and are compensated for their opinions