Mass 101 exam 1
The Atari 2600, released in 1977, used which kind of a processor? 8-bit 32-bit 128-bit 64-bit
8-bit
Which country has the most Internet users? France Turkey South Korea China
China
Disinformation is another term for misinformation. True or false
False
High culture is the same as popular culture. True or false
False
In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message. True or false
False
No media existed prior to the coming of the electronic era in the nineteenth century. True or false
False
The first versions of video games were patented in the 1980s. True or false
False
The only company currently dominating the video game console business is Microsoft. True or false
False
Which option is NOT one of today's major ISPs? AT&T Verizon Comcast Google
Which statement about bits is true? In 1989, Sega Genesis launched the first 16-bit console. The higher the bit rating, the lower the quality of the game graphics. The first bit rating was released by Nintendo in 1983. The 64-bit processor is the standard of gaming today.
In 1989, Sega Genesis launched the first 16-bit console.
What is the main difference between Linux software and Microsoft software? Linux is less reliable. Microsoft is open-source software. Linux is open-source software. Microsoft is less reliable.
Linux is open-source software.
Who developed Odyssey, the first home television game? Nolan Bushnell Ralph Baer Estle Ray Mann Thomas T. Goldsmith
Ralph Baer
Which statement about Sony is true? Sony emerged after World War II as a manufacturer of tape recorders and radios. Sony was the first company to enter the video game market with a home version of Pong. Sony dominated the computer software market with the Windows brand. Sony began as a Japanese playing card manufacturer in 1889.
Sony emerged after World War II as a manufacturer of tape recorders and radios.
Which console released by Nintendo in 2017 features the ability to easily move from a console to a portable system? PlayStation Switch Wii Xbox One
Switch
According to the textbook, the mass media are industries that produce and distribute cultural products to a large number of people. True or false
True
According to the textbook, the term "convergence" has been used in two interconnected ways. True or false
True
British rock-and-roll groups such as the Beatles drew much of their inspiration from Black artists. True or false
True
By the late nineteenth century, the availability of leisure time had sparked the creation of mechanical games like pinball. True or false
True
Coin-operated games could be found in the penny arcade. True or false
True
Competition from TV in the 1950s helped the radio and recording industries become allies. True or false
True
Congress passed the Radio Act of 1912 in response to the sinking of the Titanic. True or false
True
Cookies are files that allow a website owner to chart a computer user's movements within the website and collect other information about the user. True or false
True
David Sarnoff and RCA's only use for FM was the transmission of television sound. True or false
True
During the 1920s, the United States was the only country that allowed commercial interests to control broadcasting. True or false
True
Expertise and progress are both values of the modern period. True or false
True
Features of online social media help create filter bubbles. True or false
True
Folk was considered the sound of social activism. True or false
True
Gutenberg's invention of movable type allowed the book to become one of the first mass-marketed communication products in history. True or false
True
In the 1920s, many radio stations went off the air because they couldn't afford to pay for the right to broadcast recorded music. True or false
True
In the 1950s, it was common practice for white artists to cover songs first recorded by Black performers to make Black music acceptable to white audiences. true or false
True
In the first decades of the Internet, most people connected to it through telephone wires. True or false
True
Leading up to World War I, radio was marketed as a ship-to-shore communication device. True or false
True
Like television shows, books, and comics before them, digital games have inspired movies. True or false
True
MMORPG stands for "massively multiplayer online role-playing game." True or false
True
Network radio helped link America culturally by de-emphasizing local and regional programs in favor of national programs. True or false
True
Oligopoly is the term for a business situation in which a few firms control most of an industry; record labels are examples. True or false
True
One consequence of the printing press was that people came to rely less on their local community and religious, political, and business leaders for information and guidance. True or false
True
Pinball was originally banned in most U.S. cities because it was considered similar to gambling. True or false
True
RCA delayed the deployment of FM radio for many decades because it was more concerned with the development of television. True or false
True
Some older games remain popular even though their graphics are not as advanced as those of modern games. True or false
True
Sound recording instruments were initially described as talking machines. True or false
True
The Internet originated as a military and government project. True or false
True
The early days of the personal computer saw the creation of electronic versions of games like Solitaire, Hearts, and Chess. True or false
True
The introduction of microprocessors in the 1970s made personal computers possible. True or false
True
The most ubiquitous casual game distributors are Apple's App Store and Google Play. True or false
True
The music industry developed an equivalency standard between streaming numbers and music sales, with 1,500 song streams from an album equal to the sale of one album, and 150 song streams equal to the sale of a single. true or false
True
The vast majority of the top radio talk-show hosts promote conservative viewpoints. True or false
True
The written era was the first period in communication history. True or false
True
To ensure military security, the U.S. Navy took control of the airwaves during World War I. True or false
True
Universal access is the notion that every citizen, regardless of income or location, should have the opportunity to use and benefit from a technology. True or false
True
White Cleveland deejay Alan Freed played Black music for his audiences beginning in the early 1950s. True or false
True
A citizen of which country is MOST LIKELY to have limited or no access to the web? Australia Japan Sweden Turkey
Turkey
YouTube is an example of which kind of service ISP Web 2.0 Web 3.0 Web 1.0
Web 2.0
In 2001, Microsoft entered the world of serious gaming with the PlayStation. Nintendo. Xbox. Wii.
Xbox
Web navigation software packages such as Firefox and Safari are examples of operating systems. browsers. search engines. social media.
browsers
Information was encoded in different and incompatible delivery formats up until which era? electronic written digital print
electronic
The rise of factories is most closely associated with which historical communication era? written oral print electronic
electronic
The final step in the critical process occurs only when citizens actively work to create a media world that helps serve democracy. What is it called? analysis evaluation engagement interpretation
engagement
A key factor in the success of the MP3 format is its ability to send or receive music without having to compress sound. True or false
false
Bing has nearly 66 percent of the search engine market share. True or false
false
Clear Channel refused to make a deal with the music industry about equalizing royalty rates paid by broadcast radio, satellite radio, and Internet radio. True or false
false
Compact discs hit the market in the early 1980s, and by 2000 their sales were still lagging way behind the albums and cassette tapes most people were familiar with. True or false
false
Country is one of the least popular radio formats today. True or false
false
Digital games do not have speech protection under the First Amendment. True or false
false
During his lifetime, Nikola Tesla received much recognition for his wireless inventions. True or false
false
Edison's early cylinder recordings were made of durable vinyl. True or false
false
Elvis Presley created the sound called rockabilly. True or false
false
Guglielmo Marconi's patent for wireless telegraphy defined it as a form of one-to-many communication. True or false
false
Independent labels have only ever produced about 2 percent of all recordings. True or false
false
Most early radio shows had many sponsors. True or false
false
Motown became the foundation of rock and roll and was influenced by Black spirituals, ballads, and work songs from the rural South. True or false
false
Portable digital gaming devices are immensely popular and face no competition from smartphones. True or false
false
Radio soap operas got their name because they were a "clean" form of entertainment that lived up to the social and moral codes of the time. True or false
false
The Internet is a hierarchically structured network. True or false
false
The Internet is owned and operated by the federal government, which has the power to shut it down when necessary. True or false
false
The aim of early radio networks such as CBS and NBC was to serve the public interest. True or false
false
The first transistor radio was marketed by Sony in 1953. True or false
false
The nation's largest radio network is owned by telephone giant AT&T. True or false
false
The three roles each of us plays in relationship to media are consumer, producer, and critic. True or false
false
Under the Radio Act of 1927, broadcasters could do whatever they wanted with their radio channels. True or false
false
iHeartRadio is no longer one of the major Internet radio stations. True or false
false
Which is the BEST example of fragmentation? A soft drink company turns to Twitter to ask users to vote on their next soda's flavor. Netflix subscribers look for programming in categories like "Faith & Spirituality Movies" and "Emotional LGBTQ+ TV Shows." Millions of people tune in to watch Joe Biden's presidential inauguration on TV. A TikTok user makes a funny video featuring a famous song, and hundreds of other TikTok users make their own videos based on the original one.
idk
Which stage in developing a critical perspective BEST corresponds to answering the "So what?" question? evaluation analysis description interpretation
interpretation
What is the name for the process of designing cultural messages and stories and delivering them to increasingly large and diverse audiences through mass media channels? masspersonal communication digital communication convergence mass communication
mass communication
Which term describes stories that reflect certain values and assumptions about what the world is and should be like? affordances mass media consensus narratives politics
mass media
In the pre-digital era of the 1970s, most people watched the evening news or a popular TV show like Happy Days at a scheduled time, which contributed to a niche nation. low culture. participatory culture. mass nation.
mass nation
Some ancient philosophers thought that there was no difference between oral and written communication. written communication would lead to a postmodern culture. oral communication was superior to written communication. written communication was superior to oral communication.
oral communication was superior to written communication.
The modern ideal of individualism began in which historical era of communication? written print electronic digital
Which statement BEST describes media literacy? -the features or capabilities of a technology that help establish how we use it -a common but sometimes simplistic way of thinking that sees technology as an independent force that appears out of nowhere and changes everything -the creation and use of symbol systems that convey information and meaning -the process of becoming critical consumers of media products and reflective users of media technologies by understanding how media construct meaning
the process of becoming critical consumers of media products and reflective users of media technologies by understanding how media construct meaning
Which invention led to the development of future electronic-based technologies? movable type the Internet radio the telegraph
the telegraph
How does Google make money from e-mail? via fees charged to users through government subsidies through ads based on key words in e-mails via reimbursements from computer manufacturers
through ads based on key words in e-mails
Alexander Popov was a Russian academic whose experiments in wireless communication occurred at roughly the same time as Marconi's. True or false
true
Emile Berliner's work helped make sound recording a mass medium. True or false
true
In the late 1950s, singer Little Richard stopped performing rock and roll because he believed it was the "devil's music." True or false
true
One of the biggest launches of any media product ever was the release of Grand Theft Auto V, which generated more than $1 billion in sales in its first three days. True or false
true
Punk rock emerged in the 1970s partly to protest the commercialism of the recording industry. True or false
true
Sometimes called the first integrationist music, rock and roll blurred all sorts of cultural, class, and geographic boundaries. True or false
true
Until the invention of digital recording, records were made using an analog recording process. True or false
true
Which definition BEST describes the principle of net neutrality? -the notion that every citizen, regardless of income or location, should have the opportunity to use and benefit from a technology -a legal doctrine that permits people to use copyrighted material without permission as long as the use does not compromise its value -a collective effort to openly share program source codes along with ideas for improving programs -a public service ethos rooted firmly in the assumption that all data being sent across the Internet would be treated the same
a public service ethos rooted firmly in the assumption that all data being sent across the Internet would be treated the same
In which game genre do players carefully plot out tactics to achieve a goal? adventure action casual strategy
strategy
