MBAV test #3 part 1

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain? Select one: A.Safety stock B.Continuous replenishment C.Just-in-time strategies D.Perfect information E.Demand planning

A.Safety stock

Which of the following customer relationship management applications provides analysis of customer data? Select one: A.Operational SFA B.Analytical CRM C.Operational CRM D.Operational SCM E.Analytical SFA

B.Analytical CRM

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company? Select one: A.Churn rate B.Customer lifetime value C.Customer average value D.Cost per sale E.Cost per lead

B.Customer lifetime value

Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes? Select one: A.Supply chain management systems B.ERP systems C.CRM software D.Groupware E.Process management software

B.ERP systems

Enterprise software is built around thousands of predefined business processes that reflect: Select one: A.industry benchmarks. B.best practices. C.the firm's culture. D.government regulations. E.cutting edge workflow analyses.

B.best practices.

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect. Select one: A.ripple B.bullwhip C.diffraction D.network E.whirlpool

B.bullwhip

Which of the following is not a feature of next generation business intelligence applications? Select one: A.The ability to use neural networks to recognize patterns in machine performance B.The ability to provide ad hoc analysis for managers C.Employee relationship management D.The ability to include data from the Internet of Things (IoT) E.Interactive dashboards for managers

C.Employee relationship management

Selling a customer with a checking account a home improvement loan is an example of: Select one: A.cross-channel promotions. B.direct marketing. C.cross-selling. D.operational CRM. E.sales force automation.

C.cross-selling.

Distribution and delivery of products to retailers is part of the: Select one: A.upstream portion of the supply chain. B.supplier's internal supply chain. C.downstream portion of the supply chain. D.external supply chain. E.midstream portion of the supply chain.

C.downstream portion of the supply chain.

Enterprise systems improve management decision making in all the following ways except: Select one: A.implementing standard definitions and formats worldwide. B.determining the profitability of products. C.improving forecasts of consumer behavior. D.providing more accurate sales and production forecasts. E.providing up-to-the-minute data on sales, inventory and production.

C.improving forecasts of consumer behavior.

The business value of an effective supply chain management system includes all of the following except: Select one: A.cost reduction. B.faster time to market. C.increased inventory levels. D.improved delivery service. E.supply matched to demand.

C.increased inventory levels.

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers. Select one: A.intermediate products B.nascent products C.raw materials D.natural resources E.basic products

C.raw materials

Which of the following is not true about enterprise systems? Select one: A.Enterprise systems help firms respond rapidly to customer requests for information or products. B.Enterprise systems provide firm-wide information to help managers make better decisions. C.Enterprise system data have standardized definitions and formats that are accepted by the entire organization. D.Enterprise software is expressly built to allow companies to support their existing business practices. E.Enterprise software includes analytical tools to evaluate overall organizational performance.

D.Enterprise software is expressly built to allow companies to support their existing business practices.

Marketing modules in CRM systems provide tools for all of the following except: Select one: A.qualifying leads. B.identifying profitable and unprofitable customers. C.capturing prospect and customer data. D.assigning and managing customer service requests. E.identifying opportunities for cross-selling.

D.assigning and managing customer service requests.

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy. Select one: A.safety-stock B.frictionless C.bullwhip D.just-in-time E.streamlined

D.just-in-time

Customer relationship management systems typically provide software and online tools for sales, customer service, and: Select one: A.human resources. B.account management. C.advertising. D.marketing. E.public relations.

D.marketing.

Using social networking tools to converse with customers is called: Select one: A.analytical CRM. B.PRM. C.operational CRM. D.social CRM. E.ERM.

D.social CRM.

Which supply chain planning function determines how much product is needed to satisfy all customer demands? Select one: A.Distribution management B.Customer planning C.Replenishment planning D.Order planning E.Demand planning

E.Demand planning

________ software modules deal with setting employee objectives, performance, and compensation. Select one: A.SCM B.DRM C.PRM D.SFA E.ERM

E.ERM

CRM systems help businesses achieve which of the following business objectives? Select one: A.Automated production forecasts B.Automated accounting processes C.Faster time to market with new products and services D.Enhanced supplier intimacy E.Enhanced customer intimacy

E.Enhanced customer intimacy

________ software modules seek to enhance collaboration between a company and its selling partners. Select one: A.ERM B.SCM C.SFA D.DRM E.PRM

E.PRM

The measurement of the number of customers who stop using or purchasing products or services from a company is called: Select one: A.turnover percentage. B.CLTV. C.switch rate. D.switching costs. E.churn rate.

E.churn rate.

Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other. Select one: A.legacy systems B.ERP systems C.cloud solutions D.middleware E.e-business suites

E.e-business suites

A supply chain driven by actual customer orders is called a ________ model. Select one: A.replenishment-driven B.demand-driven C.supply-based D.market-driven E.pull-based

E.pull-based

A supply chain driven by forecasts of consumer demand follows a(n) ________ model. Select one: A.optimized B.build-to-stock C.pull-based D.replenishment-driven E.push-based

E.push-based

A ________ is an interaction with a customer, such as telephone or customer service desk. Select one: A.point of presence B.point of service C.sales point D.client channel E.touch point

E.touch point

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): Select one: A.supply chain. B.value chain. C.distribution channel. D.marketing channel. E.information system.

supply chain.

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation. Select one: A.Employee B.Analytical C.Operational D.Partner E.Next-generation

C.Operational

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. Select one: A.SOA B.Customer C.Marketing D.SFA E.Complex

D.SFA

Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them? Select one: A.Supplier's internal supply chain B.On Contract supplier's chain C.Downstream portion of the supply chain D.Upstream portion of the supply chain E.Logistics supply chain

D.Upstream portion of the supply chain