MC 4090 Final

Example of egocentric thinking

I know something is true because I believe it, I know something is true because we believe it, I know something is true because I have always believed it, I know something is true because it is in my selfish interest to believe it.

The main reason not to "pirate" entertainment content is:

It's unethical because you are taking money from the artists who created the content.

"Love your neighbor as yourself" is attributed to:

Judeo-Christian Persons as Ends

You had lunch with a business colleague one afternoon and detailed a dream you had of someday starting a consulting business to train managers in a particular manner that you know will be well received. In your discussion you outline your plans in great detail. A year later, you hear that your colleague has published a book. When you read it, you find that it is your training concept spelled out almost verbatim as you explained it. Is it copyright infringement?

No

"The 'one-caring' attends to the 'cared-for' in thoughts and deeds" is attributed to:

Noddings' Relational Ethics

Sir David Ross is known for:

prima-facie duties (often cited in PR ethics)

"Adcreep" is transforming purchasing decisions, relationships, our sense of self and the way we navigate all spaces, public and private.

True

"Moral Discernment" calls for appropriate punishment, but not the dissolution of a profession or ejection of an entire social order.

True

Colleges and universities are concerned that AI, such as ChatGBT, will lead to more student cheating.

True

Kwame Anthony Appiah advocates the idea of "universality plus difference" in his examination of race, identity, politics and the African American experience.

True

PRSA asks its members to sign a pledge to uphold the organization's ethical standards.

True

The PR profession's work is clearly informational and decidedly persuasive.

True

The Taylor Opportunity Grants (TOPS), a financial subsidy for Louisiana students, can be considered a social contract between state government and students in Louisiana who meet the qualifications.

True

The concept of "privacy" appears multiple times in the U.S. Constitution.

True

Truthtelling in advertising means avoiding making false claims about the product being advertised.

True

Vladimir Putin and other foreign leaders have used PR agencies to get their messages into American media.

True

WBRZ-TV captured what might have been the first murder caught on video in the mid-1980s at the Baton Rouge airport.

True

The one principle common to all the codes of ethics that were reviewed in class is:

Truth-telling

The following cases: Hear It, Feel It, Do It; Violence-Centered; Comics for Big Kids; Video Gaming Changes the Rules; and Pornography as Innocent Pleasure all have to do with:

Violence

During the Trump Administration, the person representing the president as press secretary (or communications director) was:

All of the above served in this capacity (Sean Spicer, Anthony Scaramucci, Sarah Huckabee Sanders, Hope Hicks, Stephanie Grisham, Kayleigh McEnany)

You are a solo practitioner and have five clients. You contacted a local university's public relations department and agreed to hire two interns over the summer. While the internships are unpaid, the students will get credit. Is this practice unethical?

No

Which one of the following commissions focused on the impact of pornagraphy (especially violence in media) on the United States?

The Meese Commission for morality media issues

Which of the following is not one of W.D. Ross' moral duties?

Advertising Agency Accountability (Fidelity, honesty, justice, self-improvement)

"A self-contained step-by-step set of operations to be performed, such as calculation, data processing and automated reasoning--a set of rules that precisely defines a sequence of instructions that can be understood by a computer" is the definition of:

Algorithms

According to the intro to Persuasion and Public Relations, the practice of public relations shapes much of what we know of ...

All of the above

Which of the following is not a PR problem that SeaWorld faced?

All of the above created PR problems for SeaWorld (Public opinion turned negative after the documentary, Blackfish; The SeaWorld corporate site consistently avoided transparency; Framing PETA as the source of criticism allowed PETA to have the dominant (negative) voice)

"Moral virtue is a middle state determined by practical wisdom" is attributed to:

Aristotle

The following cases: The Voice of America; Frontal Assault; A Few Sweet Men; Rescue Us; Lyrics Not So Cool all involve:

Censorship

You are employed by the Schuster PR firm as part of the team that handles local non-profit organizations for Baton Rouge. You also were recently elected secretary of the local Junior League, a non-profit organization that raises money for various charities in Baton Rouge. At a board meeting of the Junior League, the need to hire a PR firm to help with publicity for an upcoming Christmas fair was discussed. You suggest that the Schuster PR firm would be the best choice without revealing that this firm is your employer. Which of the following core principles of the PRSA Code of Ethics have you likely violated?

Conflict of Interest

The following cases: Accelerating Recalls, Divisive Language Delivers Change at Papa John's, Representing Political Power, A Healthy Drink?, Paying for Play?, and Tragedy at the Mine all involve:

Conflicting Loyalties

The Potter Box Model

Definition/Situation, Values, Principles, Loyalties

Which ethical principle is concerned with duty?

Deontology

An agency employee searched the Web to find information that might be helpful as background for a client presentation. While searching, he located a presentation that was very similar to the one he would be developing. He incorporated three of the pages from the 25-page presentation into his draft; no attribution was given to the original author. Which provision of the PRSA Code of Ethics applies?

Disclosure

The entrepreneur who recently "roiled" the market and is currently creating controversy over his purchase of Twitter is:

Elon Musk

Which of the following is not part of the heart of the matter in entertainment ethics?

Fair and balanced content is necessary for popular arts.

"Big data" refers to data sets too complex and dynamic for standard processing tools to store and manage. Therefore, journalists and advertising agencies don't rely on big data for reporting or business decisions.

False

"Morals" refers to a system of religious beliefs that should never be used interchangeably with "ethics."

False

More male than female LSU athletes are earning a lot of money because of Name, Image and Likeness (NIL).

False

PR interns at a large company, posting anonymous and only positive comments about the company or its products, does not violate any PRSA or PRSSA ethical standards.

False

The focus of the PRSA Board of Ethics and Professional Standards is to impose monetary fines on anyone who violates the Member Code of Ethics for PRSA members.

False

John Spain who was the general manager/news director at WBRZ for many years said which of the following thing about ethics?

He said that journalists had to know their ethics ahead of time because when a crisis strikes, they don't have time to argue about it.

The athlete who refused to address his personal problems openly and tried to control media coverage unsuccessfully, but made a couple of comebacks to regain fans and sponors, is:

Golfer Tiger Woods

"Justice, human dignity and truth are unconditional duties" is attributed to:

Islam's Divine Commands

"Act on that maxim which you will to become a universal law" is attributed to:

Kant

The following cases: Reel History; They Call It Paradise; Tragedy Lite; Training in Virtue and Internet Play all have to do with:

Media Scope and Depth

"Seek the greatest happiness for the aggregate whole" is attributed to:

Mill's Principle of Utility

"Seek the greatest happiness for the aggregate whole," is known as:

Mill's Principle of Utility

"Sharenting" refers to:

Parents who allow their children to be "influencers" on social media.

The ethicist who argued that we can point to "objective" reasons for saying something is good and another is not, and we can do so by simply pointing to the natural world is:

Philappa Foot

Which of the following is not the heart of the matter for ethical public relations practice?

Practice being ruthless for your company.

The following cases: Copyright and Cultures; Deep Trouble for Harry; Super Strip; Megyn Makes Her Move; Duct Tape for TV; The Lone Ranger and Tentpoles; Faux Doc, Twice Baked; and The Angelina Effect all involve:

Profits, Wealth and Public Trust

The following cases: Publicity and Justice, The Many Friends of the Candidate, First Ladies Launch Cause Campaigns, High School Attack Fuels Student Activism, and The Pressures of Representing the President all involve:

Public Communication

Who are the primary beneficiaries of professional ethics in public relations?

Public Relations Practitioners

"Justice emerges when negotiating without social differentiations" is attributed to:

Rawls

What is right or good for one is not necessarily right or good for another., is known as:

Relativism

The former Illinois governor who tried to use publicity to subverst justice (for trying to sell the Senate seat vacated by Barack Obama and other corruption) is:

Rod Blagojevich

What is right or good for one is not necessarily right or good for another, is attributed to:

Russell and Dewey

A network or streaming services removing controversial episodes or content such as a rape scene in "Rescue Me" is an example of:

Self-censorship

During a media interview, your CEO misstates a key fact about your firm's product capability, making it sound far more advanced than it really is. It was purely an accident and was not intended to mislead, but the fact is now part of the published story. What should you do?

Send a letter to the editor asking for a printed correction, Send a notice to your customers making them aware of the mistake

According to your Christians textbook, which of the following is Carol Gilligan's view of ethics?

She insists on compassion and nurturance for resolving conflicsts among people.

Which ethical principle is concerned with consequences?

Teleology

The following cases: Private Issues and Public Apologies, Personal Triumphs; #AskSeaWorld Faces Tides of Protest; By the Way, We've Been Hacked; Reporting Recovery andTweeting Roils the Market

Telling the Truth in Organizational Settings

The following cases: Thank You For Smoking, One for One Guides Business Practices, Ice Bucket Challenge Fundraising, Tackling Domestic Violence and Association Takes Action Against Controversial Agency all deal with...

The Demands of Social Responsibility

The appropriate location between two extremes is known as:

The Golden Mean

Which of the sentences below is written correctly to avoid passive voice?

The police captured the prisoner who escaped Thursday.

Which of the following is NOT one of Lambeth's ethical principles?

The principle of Justification for One's Actions (Humaneness, justice, truth-telling, stewardship)

You are working on a PowerPoint presentation to report program results to your client. To liven it up, you capture a funny photo you found on the Web for your first slide but you do not include the source. Is it plagiarism?

Yes

You recently took a graduate class on leadership, and the professor said some interesting things in her lecture that really got you thinking. You were so intrigued by the lecture that you decide to write a white paper about these issues and post it on your website. Is it plagiarism if you do not cite the professor?

Yes

Select the pronoun that makes this sentence correct in agreement: The newspaper deserves ____ reputation as a progressive voice in the community.

its

The Feb. 14, 2018, massacre at Marjory Stoneman Douglas High School in Parkland, Florida, left 17 students dead, 14 wounded and countless others traumatized. But the tragedy also propelled:

student activism