Media Writing Final

The preferred verb of attribution in this type of writing is ______ as it is nonjudgmental and easy to prove.

"said"

______ should pair with all direct and indirect quotes to provide the answer to that "says who?" question.

Attributions

______ quotes can also add color or flavor to your story.

Direct quotes

Active voice requires you to write in the object-verb-noun format.

False

Area placement doesn't mean much to advertisers and event organizers.

False

Direct quotes are also referred to as paraphrase.

False

Get the most important information to your readers as slowly as possible.

False

How much your readers paid should factor into how you write and how you transmit your content.

False

In a media setting, you want your writing to be long.

False

In the lead, you can sum up any information that gives readers a glimpse into what has happened to this point and then move them forward into the current story.

False

Indirect quotes are taken from the source's mouth, word for word, and placed into your writing.

False

It's not important for the end of your story to provide closure

False

It's not important for the end of your story to provide closure.

False

Microtargeting has not become a huge factor in political campaigns over the past decade.

False

One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the

False

Psychographics allow media professionals to examine an audience based on religion.

False

Summary leads are helpful when you have multiple people involved in something and none of them are well known.

False

The core of a sentence comes down to the direct object and the verb.

False

The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

False

The more well-known someone is, the less likely that person's name will draw readers.

False

The most basic way to define an audience is through lifestyle.

False

The preferred verb of attribution is "believed."

False

The print style writing approach uses paragraphs of five to six sentences each.

False

Writing clean copy really doesn't matter to media writers.

False

You should not include everything that would matter to people in the lead.

False

You should write in the fanciest way possible to keep your readers entertained.

False

______ helps you explain how the information you put forth will directly affect the readers.

Impact

Examples of an outlet would include ______.

New York Post, Vogue magazine, and ESPN.com

______ quotes mix direct and indirect styles of quoting so you can place emphasis on a key element of a statement a source made.

Partial

______ puts the object in the sentence first.

Passive-voice construction

______ leads often fail because they presuppose that all of your readers would answer in the same way.

Question

______ will control the pace and flow of your writing.

Sentence length

Active voice writing is clearer.

True

Before you can meet the needs of your audience, you need to define your audience.

True

Demographics commonly include age, gender, race, education, and relationship status.

True

Don't write for yourself. Write for your readers.

True

In writing for news publications, you strive to demonstrate objectivity.

True

Instead of thinking of just the first paragraph of the story, you should consider the first third of the story as the beginning.

True

Passive voice construction places the object first.

True

People relate well to events that happen near them.

True

Print style writing, which is used in traditional publications and on many journalism-based websites, relies heavily on the inverted-pyramid structure.

True

The inverted pyramid can also be used as a guide to determine what information you have and what you need.

True

The lead of the expanded inverted-pyramid story should continue to be a single sentence, 25-35 words, that captures as much of the 5Ws and 1H as possible.

True

The length of each sentence will control the pace and flow of your writing.

True

When you need quick information from a source that is notoriously hard to reach, a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier.

True

You can fix many writing problems if you know how to use a simple diagram

True

"If all of us cooperate together, we will succeed" is an example of ______.

a redundancy

A cliché is ______.

a worn-out phrase that has lost its meaning and value

One of the primary things media writing demands of you is ______.

accuracy

Demographics commonly include ______.

age, gender, race, education, and relationship status

Each time you use a pronoun, find the ______ and make sure they match.

antecedent

Selective exposure means ______.

audience members will gravitate to topics they know, writers they like, and information providers they trust

With ______ , you can sum up any information that gives readers a glimpse into what has happened to this point and then move them forward into the current story.

background

The ______ can identify any of the Ws or the H that don't show up in the lead but that need immediate attention.

bridge

Sporting events, where teams attempt to exert dominance over each other, are an example of ______.

conflict

When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

conflict

23 The apostrophe has the ability to add ownership and ______.

create contractions

Before you can meet the needs of your audience, you need to ______.

define your audience

The inverted pyramid style of writing tells a story in ______.

descending order of importance

In most cases, ______ are their own paragraphs, regardless of their length.

direct quotes

______ quotes are taken from the source's mouth, word for word, and placed into your writing.

direct quotes

When you write a(n) ______ lead, focus on what happened at the event, not the event itself.

event

A president is an example of a person who is ______.

famous for an extended period of time

When someone important is speaking and you want to emphasize that "fame" news element, you can place an attribution at the ______ of a quote.

front

People relate well to events that ______.

happen near them

Active voice requires you to write ______.

in the noun-verb-object format

A(n) ______ allows you to crunch the interview down into a sentence or two and then attribute the information to your source.

indirect quote

In some cases, ______ types of quotes can make you look bad as a journalist or make your source look bad.

indirect quotes

______ kinds of quotes are often referred to as paraphrase.

indirect quotes

The ______ leads are also helpful when you have multiple people involved in something and none of them are well known.

interesting action

The "what" is more intriguing than the "who" when it comes to which type of lead?

interesting action lead

Clarity is ______.

is sometimes more important than grammar

The ______ of an inverted pyramid piece is meant to capture as much important information as possible.

lead

Print style writing requires you to write in ______ paragraphs than you are used to

longer

A simple sentence builds from a ______.

noun-verb structure

In writing for news publications, you strive to demonstrate ______.

objectivity

News of the weird is an example of ______.

oddity

The ______ and ______ of a piece will determine how well it reads.

pace; flow

Platform refers to ______.

paper, television, desktop, and mobile

It is also a good idea to (use) ______ when people are using ordinary speech.

paraphrases

One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______.

personification of the audience

In some cases, audience characteristics ______.

remain constant over time, but the members of that audience will change over time

In a media setting, you want your writing to be ______.

short

______ sentences pack a punch.

short

Print style writing requires you to write in ______ paragraphs than you are used to.

shorter

A(n) ______ lead summarizes what happened and explaining why it matters to your readers.

summary

Microtargeting posts ______.

target people based on specific interests

At ______ stage, you will outline enough information to help engage the reader with information, entice the reader with some interesting flavor, and then explain any background the reader might need to fully understand the story.

the beginning

Print style writing, which is used in traditional publications and on many journalism-based websites, relies heavily on ______.

the inverted-pyramid structure

Leads traditionally have a focus on ______.

the who, what, when, where, why, and how of a piece

When writers make errors, ______.

they make it harder for readers to trust them

Students use diagram sentences ______.

to help them see how each sentence was constructed

What is the singular purpose of media outlets?

to serve the audience

You want to give your readers the most recent information at the ______ of whatever you are writing.

top

Just because something has the 5W's and 1H in there, it doesn't necessarily follow that you have a good lead.

true

Leads for inverted pyramid stories that rely on the 5Ws and 1H are usually called summary leads.

true

When it comes to meeting a source, first determine what you hope to accomplish and what you want to know about that person.

true

Writing in inverted pyramid style means writing the most important thing first, and then move to the second most important thing and then the third most important thing and so forth.

true

Fame falls into ______.

two categories

Newspapers tend to avoid ______, as reporters see this as sacrificing their objectivity.

you