MGMT 105 Quiz #2

​________ uses skills in​ mathematics, computer​ science, and trend analysis to explore​ multiple, disparate data sources to discover hidden insights that will provide a competitive advantage. Question content area bottom Part 1 A. Sentiment analysis B. A data broker C. A data scientist D. Emotion analysis E. Artificial intelligence

A data scientist

Which of the following terms refers to​ features, functions,​ benefits, and uses of a​ product? Question content area bottom Part 1 A. Actual products B. Goods C. Attributes D. Core products E. Augmented products

Attributes

Which of the following product layers might include a​ warranty, credit,​ delivery, installation, and repair service after the​ sale? Question content area bottom Part 1 A. Core product B. Actual product C. Augmented product D. Good E. Attributes

Augmented product

A company is likely going to use a media blitz in which step of the adoption​ pyramid? Question content area bottom Part 1 A. Interest B. Awareness C. Trial D. Evaluation E. Adoption

Awareness

________ is a popular term to describe the exponential growth of both structured and unstructured data in amounts so massive that they require new ways of processing. Question content area bottom Part 1 A. Big Data B. ​one-to-one marketing C. customer relationship management​ (CRM) D. search engine optimization​ (SEO) E. data mining

Big Data

Which of the following refers to a​ name, a​ term, a​ symbol, or any other unique element of a product that identifies one​ firm's product(s) and sets it apart from the​ competition? Question content area bottom Part 1 A. Brand B. Anthropomorphism C. Sustainability D. Brand personality E. Licensing

Brand

​________ is a measure of a​ brand's value to the company that owns it. Question content area bottom Part 1 A. Brand meaning B. A brand C. Brand equity D. A trademark E. Brand cannibalization

Brand equity

Which of the following is an individual who is responsible for developing and implementing the marketing plan for a single​ brand? Question content area bottom Part 1 A. Venture team B. Brand manager C. Market manager D. Product category manager E. Product management

Brand manager

________ measure how well a company is performing relative to its overall profitability goals. Question content area bottom Part 1 A. Key performance indicators​ (KPI) B. Marketing metrics C. Customer perception metrics D. Business performance metrics E. User adoption metrics

Business performance metrics

In the buying​ center, which role has responsibility to execute the​ purchase? Question content area bottom Part 1 A. Influencer B. Decider C. Gatekeeper D. Buyer E. Initiator

Buyer

Which of the following refers to the loss of sales of an existing brand when a new item or product family is​ introduced? Question content area bottom Part 1 A. Brand equity B. Internal customer​ mind-set C. ​Stock-keeping unit​ (SKU) D. Product line remix E. Cannibalization

Cannibalization

Which of the following branding strategies benefits partnering companies by combining the two brands to provide more recognition power than either enjoys​ alone? Question content area bottom Part 1 A. Generic brand B. Family brand C. ​Private-label brand D. National or manufacturer brand E. Cobranding

Cobranding

Which of the following is the phase in the new product development process in which companies launch a new​ product, with​ full-scale production,​ distribution, advertising, and sales​ promotion? Question content area bottom Part 1 A. Product concept development and screening B. Commercialization C. Test marketing D. Idea generation E. Marketing strategy development

Commercialization

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires? Question content area bottom Part 1 A. Perceived risk B. Involvement C. Consumer behavior D. Search engine marketing​ (SEM) E. Search marketing

Consumer behavior

Which of the following refers to a modification of an existing product intended to set a brand apart from its​ competitors? Question content area bottom Part 1 A. Design thinking B. Convergence C. Continuous innovation D. First mover advantage E. Value​ co-creation

Continuous innovation

Which of the following refers to a consumer product that is usually​ low-priced, widely​ available, and purchased frequently with a minimum of comparison and​ effort? Question content area bottom Part 1 A. Unsought product B. Convenience product C. Specialty product D. Emergency product E. Durable product

Convenience product

Which the following consists of all the benefits a product will provide for consumers or business​ customers? Question content area bottom Part 1 A. Attributes B. Augmented product C. Core product D. Good E. Actual product

Core product

The use of online platforms that allow thousands of individuals to each contribute small amounts of money to fund a new product from a​ start-up company is known by what​ term? Question content area bottom Part 1 A. Crowdfunding B. Commercialization C. Product adoption D. Diffusion E. Test marketing

Crowdfunding

Which of the following refers to the​ values, beliefs,​ customs, and tastes a group of people produces or​ practices? Question content area bottom Part 1 A. Culture B. Subculture C. Microcultures D. Time poverty E. Sensory marketing

Culture

________ such as satisfaction are concerned with the extent to which customer experiences are enhanced as a result of CRM. Question content area bottom Part 1 A. Key performance indicators​ (KPI) B. Marketing metrics C. Business performance metrics D. Customer perception metrics E. User adoption metrics

Customer perception metrics

Which of the following refers to a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and​ needs? A. Touchpoint B. Customer equity C. ​One-to-one marketing D. Customer relationship management​ (CRM) E. Share of customer

Customer relationship management​ (CRM)

Which of the following best describes a process in which analysts sift through Big Data to identify unique patterns of behavior among different customer​ groups? Question content area bottom Part 1 A. Data warehousing B. Web scraping C. Machine learning D. Data mining E. Marketing analytics

Data mining

At what stage of the product life cycle is the goal to remain profitable and decide whether to keep or phase out the​ product? Question content area bottom Part 1 A. Decline stage B. Cannibalization stage C. Introduction stage D. Growth stage E. Maturity stage

Decline stage

Which of these refers to the influence that consumer purchasing demand has on business​ purchasing? Question content area bottom Part 1 A. Joint demand B. Derived demand C. Fluctuating demand D. Elastic demand E. Inelastic demand

Derived demand

Which of the following refers to a design or technological development so revolutionary that it creates a new market and value chain and eventually disrupts an existing market and value​ chain, displacing established​ market-leading firms,​ products, and​ alliances? Question content area bottom Part 1 A. Convergent thinking B. Ideation C. Disruptive innovation D. First mover advantage E. Continuous design thinking

Disruptive innovation

Which of the following adopters are concerned about social​ acceptance, so they tend to gravitate toward products they believe will make others think they are​ cutting-edge or​ fashionable? Question content area bottom Part 1 A. Laggards B. Early majority C. Early adopters D. Late majority E. Innovators

Early adopters

​________ can analyze the content of social media communications within the context of a specific brand or product and determine what emotional category the communication fits within. Question content area bottom Part 1 A. Emotion analysis B. Data mining C. Web scraping D. Sentiment analysis E. Data structuring

Emotion analysis

Which of the following refers to the products an organization uses in its daily​ operations, such as the robotics Ford uses to assemble​ automobiles? Question content area bottom Part 1 A. Raw materials B. Equipment C. ​Maintenance, repair, and operating​ (MRO) products D. Component parts E. Processed materials

Equipment

Which of the following refers to the stage of the product adoption pyramid in which consumers weigh the costs and benefits of the new​ product? Question content area bottom Part 1 A. Adoption B. Awareness C. Trial D. Interest E. Evaluation

Evaluation

In which step in the​ consumer-decision making process will a consumer narrow down choices deciding on​ feasibility, and comparing the pros and cons of each remaining​ option? Question content area bottom Part 1 A. Evaluation of alternatives B. ​Post-purchase evaluation C. Product choice D. Problem recognition E. Information search

Evaluation of alternatives

Which of the following terms refers to the extent to which a​ person's sensory receptors are capable of registering a​ stimulus? Question content area bottom Part 1 A. Interpretation B. Attention C. Exposure D. Motivation E. Perception

Exposure

Which of the following refers to a branding strategy that encompasses a group of individual products or brands from a single​ company? Question content area bottom Part 1 A. Family brand B. ​Private-label brand C. Cobranding D. National or manufacturer brand E. Generic brand

Family brand

Which of the following refers to a combination of hardware and software that ensures only authorized individuals gain entry into a computer​ system? Question content area bottom Part 1 A. Encryption B. Malware C. Firewall D. Outsourcing E. Reverse marketing

Firewall

Which of these terms refers to a more authentic view of admitting​ one's mistakes and striving for greater​ transparency? Question content area bottom Part 1 A. Opinion leader B. Status leader C. Reference group leader D. ​In-homing E. Flawsome

Flawsome

​________ refers to the use of GPS or RFID technology to create virtual boundaries that enable software to trigger a response when a mobile device enters or leaves a particular area. Question content area bottom Part 1 A. Geofencing marketing B. Convenience products C. Emergency products D. Geographic segmentation E. Impulse products

Geofencing marketing

If a new product catches on during the introduction​ stage, which stage of the product life cycle will it advance​ to? Question content area bottom Part 1 A. Maturity stage B. Decline stage C. Growth stage D. Adoption stage E. Cannibalization stage

Growth stage

Which of the following refers to demand in which changes in price have little or no effect on the amount​ demanded? Question content area bottom Part 1 A. Derived demand B. Joint demand C. Fluctuating demand D. Organizational markets E. Inelastic demand

Inelastic demand

________ is a situation in which marketers are buried in so much data that it becomes nearly paralyzing to decide which of the data provide useful information and which do not. Question content area bottom Part 1 A. Unstructured data B. Information overload C. Artificial intelligence D. Sentiment analysis E. Emotion analysis

Information overload

At what step in the consumer​ decision-making process is a marketer likely to utilize search marketing techniques such as search engine optimization​ (SEO), sponsored search​ ads, and shopbots to help consumers find and learn more about their​ products? Question content area bottom Part 1 A. Information search B. Evaluation of alternatives C. Problem recognition D. Product choice E. ​Post-purchase evaluation

Information search

In which stage of the product life cycle does a company usually not generate profits from a new​ product? Question content area bottom Part 1 A. Cannibalization stage B. Maturity stage C. Introduction stage D. Growth stage E. Decline stage

Introduction stage

​________ are a​ company's most critical indicators of progress toward intended results. Question content area bottom Part 1 A. User adoption metrics B. Key performance indicators​ (KPI) C. Customer perception metrics D. Business performance metrics E. Marketing metrics

Key performance indicators​ (KPI)

What is the term for an individual or organization with a potential interest in buying something a company has to​ sell? Question content area bottom Part 1 A. Channel partner B. ​C-suite C. Churn D. Convert E. Lead

Lead

​________ is the automated process of sending personalized and relevant content to prospects to build their​ trust, making it more likely that they will eventually make a purchase. Question content area bottom Part 1 A. ​One-to-one marketing B. MarTech C. Lead nurturing D. Sale funnel E. Marketing automation

Lead nurturing

​________ are brands that seek to​ inspire, guide, and motivate people with the goal of contributing to the​ consumer's way of life. Question content area bottom Part 1 A. Social justice brands B. Packaged brands C. Ingredient brands D. Lifestyle brands E. Cobrands

Lifestyle brands

Which of the following refers to an individual who is responsible for developing and implementing the marketing plans for products sold to a particular customer​ group? Question content area bottom Part 1 A. Product management B. Market manager C. Venture team D. Product category manager E. Brand manager

Market manager

​________ comprises a group of technologies and processes that enable marketers to​ collect, measure,​ analyze, and assess the effectiveness of marketing efforts. Question content area bottom Part 1 A. Data mining B. Marketing analytics C. Search engine optimization​ (SEO) D. Customer relationship management​ (CRM) E. ​One-to-one marketing

Marketing analytics

Which phase of the new product development process involves identifying the target​ market, estimating its​ size, and determining how the company can effectively position the product to address the target​ market's needs? Question content area bottom Part 1 A. Test marketing B. Commercialization C. Marketing strategy development D. Product concept development and screening E. Idea generation

Marketing strategy development

Which of the following stages of the product life cycle is likely to utilize reminder advertising for marketing communications as profit margins​ narrow? Question content area bottom Part 1 A. Cannibalization stage B. Introduction stage C. Decline stage D. Maturity stage E. Growth stage

Maturity stage

Which of the following is the term used by marketers to indicate the broad range of possibilities for product value and​ attributes? Question content area bottom Part 1 A. Shopping product B. Components C. Design thinking D. Durable good E. Offering

Offering

Which of the following refers to decisions by companies in one country to move their product manufacturing or other business functions to other​ countries? Question content area bottom Part 1 A. Reverse marketing B. Outsourcing C. Offshoring D. Reciprocity E. Single sourcing

Offshoring

Which of the following terms refers to the process by which people​ select, organize, and interpret information from the outside​ world? Question content area bottom Part 1 A. Evaluation B. Exposure C. Attention D. Perception E. Motivation

Perception

If a consumer is experiencing​ buyer's remorse regarding his or her​ purchase, the consumer is on what step of the consumer​ decision-making process? Question content area bottom Part 1 A. Product choice B. Postpurchase evaluation C. Evaluation of alternatives D. Problem recognition E. Information search

Postpurchase evaluation

Which of the following uses large quantities of data within variables that have identified relationships to more accurately forecast specific future​ outcomes? Question content area bottom Part 1 A. Search engine optimization​ (SEO) B. Marketing metrics C. Data mining D. Customer relationship management​ (CRM) E. Predictive analytics

Predictive analytics

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in? Question content area bottom Part 1 A. Product choice B. Evaluation of alternatives C. Problem recognition D. Information search E. Postpurchase evaluation

Problem recognition

Which of the following is produced when firms transform raw materials into a new​ product? Question content area bottom Part 1 A. Maintenance products B. Specialized services C. Accessories D. Processed materials E. Equipment

Processed materials

What step of the consumer​ decision-making process is a consumer likely to be in if heuristics such as brand loyalty and​ country-of-origin are factoring into the​ decision? Question content area bottom Part 1 A. Information search B. Product choice C. ​Post-purchase evaluation D. Evaluation of alternatives E. Problem recognition

Product choice

Which of the following refers to a concept that explains how products go through four distinct stages from birth to​ death: introduction,​ growth, maturity, and​ decline? Question content area bottom Part 1 A. Product quality B. Product mix C. Product line D. Product management E. Product life cycle

Product life cycle

Which of the following refers to a​ firm's total product offering to satisfy a group of target​ customers? Question content area bottom Part 1 A. Cannibalization B. Product management C. Product mix D. Product line E. Product line length

Product line

Which of the following refers to the systematic and usually​ team-based approach to coordinating all aspects of a​ product's strategy development and​ execution? Question content area bottom Part 1 A. Product mix B. ​Product-line length C. Product line D. Product management E. Cannibalization

Product management

Which of the following refers to the number of different product lines the firm​ produces? Question content area bottom Part 1 A. Product quality B. Cannibalization C. Product mix D. Product line E. Product mix width

Product mix width

Which of the following terms refers to creating a written description of the​ quality, size,​ weight, color,​ features, quantity,​ training, warranty, service​ terms, and delivery requirements for the​ purchase? Question content area bottom Part 1 A. Product specifications B. Customer reference program C. Single sourcing D. Reciprocity E. Multiple sourcing

Product specifications

Which of the following terms is an actual or imaginary individual or group that has a significant effect on an​ individual's evaluations,​ aspirations, or​ behavior? Question content area bottom Part 1 A. Opinion leader B. Reference group C. Social class D. Mass class E. Status symbol

Reference group

Which of the following describes the degree to which a consumer perceives a new product as providing superior​ benefits? Question content area bottom Part 1 A. Complexity B. Relative advantage C. Trialability D. Compatibility E. Observability

Relative advantage

Which of the following refers to a group that purchases finished goods for the purpose of selling those finished goods for a​ profit, renting, or leasing to consumers and other​ businesses? Question content area bottom Part 1 A. Government markets B. Resellers C. ​Not-for-profit markets D. Organizational markets E. Producers

Resellers

For​ years, supermarkets have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of​ information? Question content area bottom Part 1 A. Structured data B. Data mining C. Web scraping D. Unstructured data E. Scanner data

Scanner data

Which of the following digital marketing methods refers to a systematic process of ensuring that your firm comes up at or near the top of lists of typical search phrases related to your​ business? Question content area bottom Part 1 A. Marketing metrics B. Predictive analytics C. Conversion D. Data mining E. Search engine optimization​ (SEO)

Search engine optimization​ (SEO)

Which of the following refers to a standard of no more than 3.4 defects per million—getting it right​ 99.9997% of the​ time? Question content area bottom Part 1 A. Six Sigma B. Total quality management​ (TQM) C. Product quality D. ISO 9000 E. Internal customers

Six Sigma

Which of these is a visual representation of relations between people or other​ entities, and has been referred to as a​ "global mapping of everybody and how they are​ related"? Question content area bottom Part 1 A. Social graph B. Subculture C. Social network D. Microcultures E. Culture

Social graph

Which of the following product categories classifies​ milk, bread, and gasoline as basic or necessary items that are available almost everywhere and for which most consumers​ don't perceive big differences among​ brands? Question content area bottom Part 1 A. Staple product B. Shopping product C. Unsought product D. Impulse product E. Specialty product

Staple product

Which of the following​ business-to-business terms refers to the routine​ purchase, with minimal decision​ making, of items that a B2B customer regularly​ needs? Question content area bottom Part 1 A. ​New-task buy B. Buying center C. Modified rebuy D. Straight rebuy E. Buyclass

Straight rebuy

Which of the following refers to data that is typically numeric or​ categorical; can be organized and formatted in a way that is easy for computers to​ read, organize, and​ understand; and can be inserted into a database in a seamless​ fashion? Question content area bottom Part 1 A. Web scraping B. Structured data C. Machine learning D. Unstructured data E. Artificial intelligence

Structured data

At what phase of the new product development process is a firm likely to create a prototype of the​ product? Question content area bottom Part 1 A. Technical development B. Marketing strategy development C. Idea generation D. Business analysis E. Product concept development and screening

Technical development

Which of the following terms refers to any direct interface between customers and a company​ (online, by​ phone, or in​ person)? Question content area bottom Part 1 A. ​One-to-one marketing B. Touchpoint C. Share of customer D. Customer equity E. Customer relationship management​ (CRM)

Touchpoint

Which of the following refers to the legal term for a brand​ name, brand​ mark, or trade​ character? Question content area bottom Part 1 A. Trademark B. Licensing C. ​Stock-keeping unit D. ISO E. Extensions

Trademark

Which of the following refers to​ non-numeric information that is typically formatted in a way that is meant for human eyes and not easily understood by​ computers? Question content area bottom Part 1 A. Web scraping B. Structured data C. Machine learning D. Unstructured data E. Data mining

Unstructured data

Which of the following refers to a group of people from diverse areas within an organization who work together to focus exclusively on the development of a new​ product? Question content area bottom Part 1 A. Brand manager B. Product management C. Venture team D. Market manager E. Product category manager

Venture team

​________ describes the process of using computer software to extract large amounts of data from websites. Question content area bottom Part 1 A. Internet collecting B. Scanner data C. Sentiment analysis D. Web scraping E. Computer analysis

Web scraping

Conducting a trial of the complete marketing plan in a small geographic area that is similar to the larger market the firm hopes to enter is known as​ ________. Question content area bottom Part 1 A. crowdfunding B. a prototype C. a simulated market test D. commercialization E. a market test

a market test

The feeling component of attitudes is referred to as​ ________. Question content area bottom Part 1 A. personality B. cognition C. sadvertsing D. ​self-concept E. affect

affect

Many innovative technology products are released as​ a(n) ________ test to allow usage and feedback from a small number of users who are willing to test the product under​ normal, everyday conditions of use. Question content area bottom Part 1 A. bleeding edge B. beta C. observability D. relative advantage E. trialability

beta

Marketers estimate technical success when they decide whether a new product is technologically feasible and​ a(n) ________ success when they decide whether anyone is likely to buy the product. Question content area bottom Part 1 A. marketing B. commercial C. innovative D. strategic E. profitable

commercial

Packaging designed to mimic the look of a similar or functionally identical national branded product often meant to lead the consumer to perceive the two products as comparable is known as​ ________. Question content area bottom Part 1 A. copycat packaging B. generic packaging C. brand cannibalization D. trademarking E. brand meaning

copycat packaging

A(n) ________ is where companies store and process data that result from data mining. Question content area bottom Part 1 A. Big Data box B. information storehouse C. data warehouse D. data mine E. web pocket

data warehouse

A​ ________ is a new product that​ copies, with slight​ modification, the design of an original product. Question content area bottom Part 1 A. discontinuous innovation B. patent C. convergence D. prototype E. knockoff

knockoff

When people learn that their actions result in rewards or​ punishments, the type of behavioral learning that occurs is​ ________ conditioning. Question content area bottom Part 1 A. cognitive B. basic C. modern D. classical E. operant

operant

The​ business-to-business (B2B) market is also commonly referred to as the​ ________ market. Question content area bottom Part 1 A. organizational B. ​non-consumer C. business buyers D. government E. commercial

organizational

The​ ________ is determined by the number of separate items within the same category. It is typically reflected in the number of​ stock-keeping units​ (SKUs). Question content area bottom Part 1 A. sales line depth B. stock units measure C. product line length D. categorical product line E. product option expansion

product line length

The direction and focus that marketers establish for their​ products, which ultimately support the broader marketing objectives of the business unit and are consistent with the​ firm's overall​ mission, are known as​ ________. Question content area bottom Part 1 A. product objectives B. business unit objectives C. brand management D. product management E. marketing objectives

product objectives

If a firm decides to take an established brand and intentionally and strategically create a new​ name, concept,​ symbol, design,​ imagery, and messaging in order to develop a​ new, differentiated identity in the minds of consumers and other​ stakeholders, it is engaging in​ ________. Question content area bottom Part 1 A. social branding B. rebranding C. ingredient branding D. lifestyle branding E. cobranding

rebranding

When it comes to determining an​ organization's commitment to​ innovation, investment in​ ________ can be used as a central metric. Question content area bottom Part 1 A. degree of newness B. convergence C. discontinuous innovation D. design thinking E. research and development

research and development

Tablet computers are an example of​ a(n) ________ because the consumer spends considerable time and effort gathering information and comparing alternatives before making a purchase. Question content area bottom Part 1 A. specialty product B. staple product C. convenience product D. unsought product E. shopping product

shopping product

Those who exhibit similarities in​ occupations, education, and income​ level, and have similar tastes in style and activities are members of​ a(n) ________. Question content area bottom Part 1 A. reference group B. consumer movement C. social class D. microculture E. organizational market

social class

If an advertiser uses hidden messages in its product​ commercial, or hides messages in the product itself​ (such as baking words into the tops of​ crackers), the advertiser is using​ ________ advertising. Question content area bottom Part 1 A. subliminal B. behavioral C. cognitive D. conditioning E. observational

subliminal

Internal performance measurements focused on the extent to which employees are using a CRM system as intended are known as​ ________. Question content area bottom Part 1 A. customer perception metrics B. business performance metrics C. marketing metrics D. user adoption metrics E. key performance indicators​ (KPI)

user adoption metrics

________ is a method of measuring the effectiveness of altering one characteristic of a marketing asset such as a web​ page, a banner​ advertisement, or an email. Question content area bottom Part 1 A. Predictive analytics B. ​A/B testing C. Search engine optimization D. Product testing E. Marketing analytics

​A/B testing

In digital​ marketing, which of the following refers to an online ad purchase in which the cost of the advertisement is charged each time the advertisement shows up on a page that the user​ views? Question content area bottom Part 1 A. ​Cost-per-click B. ​Cost-per-order C. ​Cost-per-impression D. ​Click-through E. Conversion

​Cost-per-impression

Which of the following utilizes the four steps of​ identifying, differentiating,​ interacting, and customizing to facilitate a relationship with​ consumers? Question content area bottom Part 1 A. Touchpoints B. Marketing automation C. ​One-to-one marketing D. Share of customer E. Customer equity

​One-to-one marketing

Costco's store brand Kirkland Signature is an example of which branding​ strategy? Question content area bottom Part 1 A. ​Private-label brand B. Family brand C. Cobranding D. National or manufacturer brand E. Generic brand

​Private-label brand

Google's paid search ads can be purchased or bid on based on a​ ________ in which the cost of the advertisement is charged only each time an individual clicks on the advertisement and is directed to the Web page that the marketer placed within the advertisement. Question content area bottom Part 1 A. ​cost-per-click B. search engine optimization​ (SEO) C. ​cost-per-order D. ​cost-per-impression E. ​click-through

​cost-per-click

​A(n) ________, with fewer product​ variations, can improve the​ firm's image if consumers perceive it as a specialist with a​ clear, specific position in the market. Question content area bottom Part 1 A. ​limited-line strategy B. ​filling-out strategy C. full line D. ​upward-line stretch E. ​downward-line stretch

​limited-line strategy