MGMT 309 Chapter 7

Which of the following would be most likely to cause employees to ignore intermediate- and long-term planning?

Strong emphasis on short-term goals such as quarterly profits

Greg has just completed work on a plan to implement one of the major objectives of the company's strategy. The plan deals with specific time constraints and outlines specific human resource allocations for implementing the plan. What kind of plan is this?

Tactical

Goals are set by

time frame, area, and level.

Tactical plans

are an organized sequence of steps designed to execute strategic plans.

The ____ is the single most important individual in any organization's planning process.

chief executive officer

_____ planning is the process by which managers identify alternative courses of action that the organization might follow if various conditions arise.

Contingency

Inappropriate goals

are not consistent with the organization's mission

The owners of the Pizza Place set a goal of expanding into five new markets over the next three years. What kind of goal is this?

Intermediate-range

Who is responsible for identifying, analyzing, and recommending program alternatives; developing and submitting budgets; and finally putting plans into action?

Line managers

____ set tactical goals.

Line managers

A contingency plan

is developed after considering contingency events.

An organization's chief executive officer

is normally involved in all phases of the planning process.

The most likely reason for the failure of formal goal setting is

a lack of top management support.

When a new diversity initiative was implemented by the human resources department, many managers were confused about the goals, so they continued with the original system. This is an example of

a reluctance to establish goals

ETS runs a math, science, and technology competition each year for high schoolers. ETS uses ____

a standing plan

You have decided to go into business for yourself. On your loan application, you state that you intend to open a flower shop in the Village Center Mall. What does this statement on your loan application represent?

A mission statement

The spread of H1N1 flu led colleges and universities to establish their own ____ for dealing with infected individuals

standard operating procedure

The two most common types of operational plans are

standing and single-use.

An objective is a(n) ____.

operational goal

Plans that have an intermediate time horizon and are concerned with getting things done are called ____ plans.

Tactical

A single-use plan for a large set of activities is called a

program.

A(n) ____ for Mothers Against Drunk Driving could be "to develop an advertising campaign for the summer months that would reach teenagers." It would develop naturally out of a strategic goal "to reduce the number of deaths as the direct result of drunk driving by 10 percent next year."

tactial goal

Goals set for a new product launch are called

tactical

According to the planning process described in the text, operational plans flow directly from

tactical plans.

Black Entertainment Television's target audience is male 18 to 34 years old, because advertisers spend more money on younger consumers. High ratings with those viewers is a(n) ____.

tatical goal

What is the proper managerial response when there are conflicts among goals in different parts of an organization?

Optiminzation

The responsibility for establishing corporate mission and strategy lies with the

board of directors.

Goals set for short-term issues are called

operational

A Day without Immigrants was organized in cities and companies throughout the United States. Tyson closed several meat processing plants for the day. Tyson created a(n) ____ plan to address the absence of workers.

Action

A year before the census, the federal government hired tens of thousands of temporary workers to prepare for the count. This is an example of a(n) ____ plan.

Action

You just wrote a short-range plan in support of an intermediate plan. You based this plan on your best estimate of future environmental conditions. What kind of plan did you write?

Action

Which of the following is NOT necessary for a Management By Objective (MBO) program to be effective?

Clear goals assigned to employees by management

Tactical planning success depends on execution. Proper implementation requires all EXCEPT which of the following?

Clear-cut operational plans

What is the essence of formal goal setting?

Collaborative goal setting

European wine producers from regions such as Chablis, Chianti, and Bordeaux set a goal of increasing sales. They ran into ____. Their wine name was already registered in some countries.

Constraints

Which of the following types of plans is least subject to change because of the time frame involved?

Contingency

Which of the following statements most correctly reflects the relationship between goal setting and planning

Each process enhances the other.

Vic Clark is a sales manager. Every December he requires his salespeople to set their sales goals for the following year, or they cannot attend the annual sales meeting in Jamaica. Clark's action reflects which barrier to goal setting and planning?

Improper reward system

Which of the following statements BEST reflects the proper approach to goal setting?

Managers should set goals for their own level in the organization.

In what order should the following be developed?

Mission, strategic, tactical, and operational

Which of the following is NOT a necessary task while engaged in contingency planning?

Monitor the competition

Google has an algorithm that auctions advertising to the highest bidder. The algorithm is part of the ____ plan for collecting ad revenue

Operational

____ involves balancing and reconciling possible conflicts among goals.

Optimization

Goals serve four very important purposes. Each purpose is related closely to one of the four functions of management. According to the text, which of the four functions of management is NOT specifically addressed by one of the purposes served by goals?

Organizing

A ____ was developed when Chicago made a bid for the 2016 Summer Olympics.

Program

A New York Times journalist was taken hostage by the Taliban. Special Forces created a(n) ____ plan and rescued the journalist.

Reaction

Engelhard has just learned of a hostile takeover attempt from BASF. Engelhard needs to develop a(n) ____ plan to thwart this attempted acquisition.

Reaction

You just received news that a new product you put on supermarket shelves six week ago is a miserable failure because your competitor came out with a better product that is more convenient to use. You did not foresee this turn of events, and now you must develop a plan to take care of the situation. What kind of plan are you about to develop?

Reaction

Which of the following is an example of an intermediate-range plan?

Reduce employee absenteeism by 20 percent within the next two years

Dorothy Thompson heads the research and development laboratory at a small chemical company. Because she is not a chemist, she feels uneasy setting goals for the research chemists, so she asks them to set their own goals. Thompson's area suffers from which of the following barriers to goal setting and planning?

Reluctance to establish goals

While Tupperware wanted to increase its sales, its consultants were reluctant to support any change that could reduce their commissions. This is an example of which of the following barriers to goal setting and planning?

Resistance to change

Managers at Timber Industries have just written a plan that allocates a large part of the firm's cash and personnel resources to a new product line. They have done this because they feel they can get a real advantage over their competition and that the new facilities will have a synergistic effect when combined with current facilities. What kind of plan is this?

Strategic

____ plans are the broad plans developed by top managers and the board of directors to guide the general direction of the organization.

Strategic

Starbucks middle managers responsible for joint venture agreements with bookstores, hotels and airports, work from a(n) ____ plan.

Tactical

The strategic goal set forth by Central Ice Machine Company was to be the leading seller of ice machine replacement parts in the United States. As part of its ____ plan, it set up distribution contracts with six manufacturers of refrigeration units.

Tactical

The mission statement should include all EXCEPT which of the following?

Tactics

Middle managers are most closely associated with organizational plans at the ____ level.

Tatical

Which of the following is the BEST example of a standard operating procedure?

The Dairy Queen restaurant's plan for how to make a banana split

Many organizations develop a professional planning staff with overall responsibility for the planning process. Which of the following is NOT a reason for using a planning staff?

The need to reduce coalition formation in the organization

Which of the following is the BEST example of a single-use plan?

The plan to build an equestrian site for the 2008 Olympics

Which of the following circumstances would most likely result in the use of a planning task force to help develop plans?

There is a special circumstance to be addressed.

Which of the following organizations would face the most difficulty in developing long-range plans?

Those with dynamic, complex environments

Goals can

a. provide guidance and direction. b. improve planning. c. motivate employees. d. provide measure and control. ALL THE ABOVE

Managers may have to make a(n) ____ plan in anticipation of changes in technology, the economy, the competition, and the labor market.

contingency

Rhode Island's governor told 81% of the state employees to stay home for twelve days without pay in order to save the state millions of dollars. Unemployment in the state had risen to 12.7%, which caused a budget deficit. This is an example of a(n) ____ plan.

contingency

When we identify strategic, tactical, and operational goals, we are classifying them by

level

Who has the formal authority and responsibility for an organization's management?

line managers

When Starbucks expands internationally it considers market size, local standard of living, business environment, income level and U.S. sentiment. This is considered in the ____ plan.

long-term strategic

n a manufacturing company, you will most likely find more

long-term than short-term strategic goals.

The ____ of Applebee's is to "weekly repeat guests through providing surprisingly friendly hospitality, superior quality food, and world class service and value."

mission statement

The ____ of West Point is "to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army."

mission statement

The ____ of the Helene Cody Foundation is to "to inspire youth to volunteer, to better their communities and themselves."

mission statement

Comcast launched TV One a station geared to African Americans who are 24 to 54 years old. It does not offer much hip hop. The program selection is part of Comcast's ____ plan.

operational

Starbucks store managers decide how to customize the snacks to the local market. They make the ____ plan.

operational

The tactical plan was to increase sales of King bread mixes through the use of sales promotions. The ____ plan done by a marketing manager low in the management hierarchy included the development of a 50-cents-off coupon to go on the outside of each bread mix box.

operational

Plants Alive rents and maintains plants for businesses and homeowners who love beautiful plants but do not have the time to care for them. The small business could set a(n) ____ to create a newspaper advertisement for a spring sale within the next four weeks.

operational goal

ETS runs a math, science, and technology competition each year for high schoolers. ETS uses a ____ if plagiarism is suspected. It specifies ETS's general response to the situation

policy

A single-use plan that has a more narrow scope than a program is called a(n)

project.

Goals set for broad general issues are called

strategic

Kraft Foods Inc. offered to buy Cadbury. This is an example of a(n) ____ plan.

strategic

Kraft Foods Inc. set a(n) ____ goal to expand its presence in Europe.

strategic

A(n) ____ for Quaker Oats Company could be to improve returns for its shareholders by 2 percent annually.

strategic goal

Google founders Sergey Brin and Larry Page developed the search technology then discovered a profitable business model, selling advertising in the form of sponsored links and search-specific ads. The business model is Google's ____.

strategic plan

____ plans are the organizational plans that are broadest in focus and have the longest time frame.

Strategic

Which of the following directly follows from the organization's mission?

Strategic goals

Chelsea Milling Company, maker of Jiffy mixes, has never spent one cent on advertising. This allows Chelsea to keep prices very low. This is an example of a(n) ____ plan.

Strategic

Which of the following is an example of a standing plan?

a. The "Do Not Litter" sign in the city park b. The middle school plan for dealing with a student with a learning disability c. The Dairy Queen restaurant's plan for how to make a banana split d. The way students are selected for college admission ALL THE ABOVE

Which of the following is a technique for overcoming barriers to goal setting and planning?

a.An understanding of the purpose of goals and planning b. Communication and participation c. Goal and plan consistency, revision, and updating d. An effective reward system

One problem with qualitative goals is that they

are difficult to measure and thus are not good indicators of success or failure

Goals are classified according to their ____ when the terms quality, productivity, and innovation are applied to them.

area

A(n) ____ for Mothers Against Drunk Driving could be to run an ad every week during American Idol. It would develop naturally out of a tactical goal "to develop an advertising campaign for the summer months that would reach teenagers."`

operational goal