mgmt 340: Content is King quiz ~fInAl~

A __________ is an inviting button, link, image, or some other sort of graphic that encourages a site visitor to become a participant or customer. Select one: a. Search b. About Us c. Call To Action d. subject tab

Call To Action

__________ statements often work best. Select one: a. Simple b. Complicated c. Negative d. Funny

Simple

Don't treat your web visitors like academics who love reading challenging and complicated texts. Don't treat your web visitors like lawyers poring over small print. Don't be wordy. And don't show off your extensive vocabulary. Instead make your text _____________. Select one: a. All of these are correct b. the correct length c. as simple as possible d. in the correct font

as simple as possible

In today's information-saturated world, visitors to your website are likely to _________. Select one: a. be impatient b. very old c. All of these are correct d. very young

be impatient

Listing all of your services on one page, instead of individual landing pages, is a ________. Select one: a. a logical way to arrange items b. beginner's mistake c. important d. always a good idea

beginner's mistake

Getting started in the development of your website includes all the following EXCEPT Select one: a. Gather internal ideas. b. Identify who will visit your site, then list the information & tools that each "profile" will want and need. c. Identify content that you'll need for marketing campaigns. d. closely follow what your competitors are doing.

closely follow what your competitors are doing.

If you're in the process of creating a website, one of your top priorities is to write attractive and ________ content for your site. Select one: a. thought provoking b. compelling c. stimulating d. humerous

compelling

In the development of your Website the first place you start is ______________. Select one: a. content b. what you enjoy c. with a marketing plan d. a survey of your competition

content

A __________ will guide your plans for the what, where and when of content creation. Select one: a. All of these are correct b. marketing plan c. content strategy d. social media campaign

content strategy

One of the challenges you have as a content marketer is continually _________________. Select one: a. updating your marketing plan b. creating new content c. coming up with a new social media campaign d. devising a strategic plan

creating new content

If visitors notice that your content isn't ______, then your site ____________. Select one: a. current, loses all credibility b. available, loses money c. current, still makes money d. open, loses sales

current, loses all credibility

Write copy with your _____________ in mind. Select one: a. customer b. marketing plan c. strategic plan d. social media plan

customer

The best websites are _____________. Select one: a. focused on price b. customer-centric c. similar to competitors d. filled with multiple colors

customer-centric

If you feel like you're still not quite sure how to write website content or find yourself running out of inspiration,___________! Select one: a. check to see what competitors are doing b. brainstorm with your friends c. do some googling d. look back at your long-term plans

do some googling

Your main menu should tell your visitors ________ what they are going to get at a glance. Select one: a. a general understanding b. approximation c. exactly d. All of these are correct

exactly

Your website visitors behave like wild animals. They're hunting for _____________. Select one: a. something to spend their time doing b. ideas or suggestions c. alternatives to products they already own d. information or a product to buy

information or a product to buy

Think of your site as an ____________ that speaks with different groups and converts visitors into prospects and customers. Select one: a. marketing plan b. All of these are correct c. interactive brochure d. social media campaign

interactive brochure

A page stuffed _____________ looks dubious and untrustworthy Select one: a. keywords b. ads c. marketing d. gossip

keywords

Organize your website content into ________________. Select one: a. similar to the way your competition organizes them b. what looks good c. logical categories d. All of these are correct

logical categories

If you offer many different types of services, having a page for each of those services provides __________ your website. Select one: a. confusing getting into b. obstacles getting into c. multiple entry points into d. barriers to products and services

multiple entry points into

One of the most common ways is to create content that is centered around _____________. Select one: a. what really interests you b. what competitors are discussing c. All of these are correct d. news in your industry

news in your industry

Tell your Audience ___________________ about you Select one: a. mistake b. personal story c. an important statistic d. something humorous.

personal story

Research suggests that only 16% of people read web pages word-for-word. Most people ________. Select one: a. scan b. watch the videos c. look at the pictures d. look for products on sale

scan

Pick some of your most popular older posts and _________________. Select one: a. provide additional information about them b. share them with new readers c. twist them into new stories d. All of these are correct

share them with new readers

Customers simply want to know how you're going to _____________. Select one: a. find the best deals b. save them money c. All of these are correct d. solve their problem

solve their problem

Having a solid understanding of your _______ and what their needs are, can help you decide what type of content to include on your website. Select one: a. All of these are incorrect b. target audience c. competitors d. competing services

target audience

Once you have established the __________ you need, it's important to organize it and develop a strategic schedule to make sure it all gets accomplished. Select one: a. marketing plan b. type of content c. social media campaign d. customers

type of content

If you don't put your _______ first, your website won't be effective. Select one: a. visitors b. strategic plan c. marketing plan d. competitors

visitors

Web visitors quickly glance at your web page before guessing whether they're in the right place or not. They don't need to know for sure. They just ________________. Select one: a. find the best price b. want to make a quick decision c. find different products and services d. find alternative products

want to make a quick decision

Your web visitors are hunting for information or products. They make quick decisions ____________. Select one: a. All of these are correct b. after careful consideration c. without thinking. d. after comparing alternative offers

without thinking.